#Laogao E-commerce Newsletter# [November 13 E-commerce Morning News]

　　#Laogao E-commerce Newsletter# [November 13 E-commerce Morning News] Alibaba assisted farmers in Tmall Double 11 report card: agricultural products sold 12 billion yuan, a year-on-year increase of 22%; Pinduoduo financial report: GMV reached 1457.6 billion yuan in the first 12 months of the end of September; Suning.com plans to buy back 1 billion yuan of corporate bonds with its own funds, and the price refers to the secondary market level; iFlytek's Double 11 sales increased by 56% year-on-year, and won 25 championships in the three major platforms of JD.com, Tmall, and Suning.com; 70 single products sold over one million, and Intime Department Store transformed into a "cloud" department store...

　　E-commerce newsletter

　　1. Tmall’s “Double 11” 360 new brands won the first place in the sub-category category, and the cumulative transaction volume of 16 new brands exceeded 100 million yuan.

　　Data shows that the total transaction volume (GMV) of Tmall Double 11 in 2020 reached 498.2 billion yuan, an increase of 26% over the same period last year. 360 new brands won the first place in the sub-category category, not only higher than the 11 of Tmall Double 11 last year, but also surpassed the 26 of Tmall 618 this year. Among them, the cumulative transaction volume of 16 new brands such as Perfect Diary, Huaxizi, Ubras, Yunjing, Runbaiyan, Sandunban, and Adopted Yi Niu exceeded 100 million yuan. (36Kr)

　　2. Pinduoduo financial report: GMV reached 1457.6 billion yuan in the first 12 months ended September

　　According to news on November 12, Pinduoduo released its third quarter financial report for 2020. Data shows that in the first 12 months of the end of September this year, the total transaction volume (GMV) of Pinduoduo platform reached 1457.6 billion yuan (approximately US$214.7 billion), a year-on-year increase of 73%. The average annual consumption of a single user increased to 1993.1 yuan, a year-on-year increase of 27%. The peak daily logistics orders exceeded 100 million orders. (E-commerce News)

　　3. Suning.com plans to buy back 1 billion yuan of corporate bonds with its own funds, and the price is based on the secondary market level.

　　Titanium Media reported on November 13 that Suning.com issued an announcement on the Shenzhen Stock Exchange on the evening of the 12th, stating that it plans to use its own funds to repurchase the company's "18 Suning 01, 18 Suning 02, 18 Suning 03, 18 Suning 04, 18 Suning 05, 18 Suning 06, and 18 Suning 07" issued by the company, with the total amount of bond repurchase funds of RMB 1 billion. (Titanium Media)

　　4. Behind the popularity of "Double Eleven" sweeping robots: the rise of home economy and flexible industrial chain

　　According to Titanium Media on November 13, the stock price of Ecovacs, the only listed company in the market, has jumped from around 19 yuan this year to the closing price of 65 yuan on November 11 (about 242%), while the stock price of Stone Technology has risen from around 340 yuan at the beginning of the year to around 850 yuan now (about 150%). (Titanium Media)

　　5. Alibaba helps farmers Tmall Double 11 report card: agricultural products sold 12 billion, a year-on-year increase of 22%.

　　During this year's Tmall Double 11, Alibaba's platform helped sell 410,000 agricultural products in 1,406 counties, with a transaction volume of 12 billion yuan, a year-on-year increase of 22%. On this year's Tmall Double 11, Alibaba's agricultural assistance system launched the "value of over 1 billion" agricultural products regional brand for the first time, set up a special zone for poverty-stricken counties that have not been lifted out of poverty, and fully launched the "highway" for agricultural products upwards, and display the complete digital circulation network for the first time. (Europe)

　　Internet news

　　6. Online courses have become a new highlight of Tmall Double 11. Dongao has exceeded 100 million in the first time, and 6 brands have exceeded 10 million in the transaction

　　On Tmall Double 11 in 2020, the total transaction volume from November 1 to 11 reached 498.2 billion yuan.

　　From the 1st to the 11th, Dongao became the first brand in the education and training industry to trade over 100 million, with an increase of more than 200%, and once again topped the education industry; the transaction volume of six education brands exceeded 10 million, and more than half were participating in Tmall Double 11 for the first time.

　　Since the beginning of this year, the onlineization of education has continued to accelerate, Taobao Education has become the main base for institutions to enroll, and Tmall Double 11 is the best opportunity for educational institutions to fully contact consumers. Industry insiders analyzed that for long-term decision-making cycle education products, Double 11 is just the beginning of attracting new consumers in operation, and the subsequent explosive power may continue until the entire winter vacation period. After the peak-style drill, more educational institutions will focus on e-commerce. (Europe)

　　7. iFlytek's Double Eleven sales increased by 56% year-on-year, winning 25 championships in three major platforms: JD.com, Tmall and Suning.com.

　　iFlytek's Double Eleven battle report shows that iFlytek's consumer products have won a total of 25 championships in three major platforms: JD.com, Tmall and Suning.com. Among them, iFlytek's smart recorder won the sales and sales champion of three-platform recorder category; iFlytek's smart office book won the sales champion of domestic brand in the electronic paper book category for two consecutive years; iFlytek's translation machine won the sales champion of JD platform translation machine category and single product for four consecutive years; iFlytek's smart mouse won the sales and sales champion of JD and Tmall's dual-platform intelligent voice mouse category for two consecutive years. During the Double Eleven period (11.1-11.11), the cumulative sales of iFlytek's intelligent hardware product system increased by 56% year-on-year. (36Kr)

　　8. Alibaba: 800 million consumers call AI per capita 20,000 times

　　Alibaba released AI data during Tmall's Double 11 period. As of now, the number of AI calls has exceeded 15 trillion times, equivalent to 800 million consumers using 20,000 times per capita. Among them, AI processes 16.5 billion pictures, processes over 35 million videos, and AI translated vocabulary as high as 3.7 trillion. Alibaba CTO Cheng Li believes that Double 11 has become a super-large-scale digital innovation project for the whole society. (Europe)

　　9. 70 single products sold over one million on Double 11, Intime Department Store transformed into a "cloud" department store

　　On November 12, Yiou learned that since the first anniversary of its launch in the cloud, Intime Department Store has ushered in rapid online growth and has grown into the largest "cloud" department store in the country.

　　In late October this year, Intime Department Store achieved a comprehensive acceleration, with 80% of stores across the country accessing "time delivery", and the fastest delivery can be achieved by one hour. This measure greatly improves the consumption experience. During Double 11 (November 1-11), both online and offline exploded, with online sales particularly impressive: the growth reached 65%, and Miaojie's regular orders reached three times that of last year.

　　As China's largest physical cosmetics retailer, beauty is an always advantageous category of Intime Department Store. In the past year, 25 brands including Lancome, Estee Lauder, SK-II, and Aquarium Mystery have been awarded the "first cabinet in the country" at Intime. On this year's Double 11, Intime's cosmetics consumption also showed a rapid explosion. As of 0:00 on November 12, 4 items sold over 10 million have been born, and 70 items sold over 1 million have been sold, of which 90% are cosmetics. (Europe)

　　Cross-border newsletter

　　10. Shopee 11.11 promotion ended perfectly, selling 200 million items

　　On November 12, 2020, China - Southeast Asian e-commerce platform Shopee announced the 11.11 promotion to be completed perfectly, with a total of 200 million items sold throughout the day! Consumers and sellers set new records through this grand event, making this year's 11.11 a milestone in realizing the national e-commerce vision of Southeast Asia. With the participation of the whole people, it has a profound impact on the local digital economy. (Hugo)

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