#Laogao E-commerce Newsletter# [November 4 E-commerce Morning News] Alibaba launches "Ali Merchant Zero Distance" to "set the key points" for merchants on Double 11; Yangmatou: This year, Black Friday will provide 1 billion yuan in guarantee funds for buyers; Pinduoduo will announce Q3 results on November 12; Ant Group will suspend its listing, Alipay: The operation of the war distribution fund will not be affected; Naixue's founder of Tea Zhao Lin withdrew from the list of directors...
E-commerce newsletter
1. Alibaba launches "Ali Merchant Zero Distance" to "key points" for merchants Double 11
On November 3, Alibaba Group Customer Experience Business Group (Ali CCO) announced yesterday that Alibaba's official service live broadcast "Ali Merchant Zero Distance" column will launch the Double 11 series of 8 broadcasts. It is understood that the live broadcast is one of the innovative services created by Alibaba CCO for business friends after the epidemic this year. After Double 11 is officially launched, the live broadcast theme will focus on delivery and price discount settings, and will be simultaneously launched with the merchant's business nodes. It will knock on the blackboard for the problems that merchants are prone to "step on the mine" such as price settings, and focus on helping merchants "avoid pits". (E-commerce News)
2. Yangwo: This year, Black Friday will provide 1 billion yuan in guarantee funds for buyers
On November 3, Yangmatou platform operators said at the 2020 Black Friday merchant closed-door meeting that the platform will provide 1 billion yuan in guarantee funds for buyers during this year's Black Friday. At the same time, the platform will provide 10 million yuan in traffic to platform buyers through the alliance between public and private domains: cooperate with short video platform experts such as Kuaishou and Douyin to divert off-site traffic to Yangmatou App, and undertake it by on-site live broadcast; build a matrix of "activity traffic + channel traffic + other traffic" to combine national live broadcast and shopping live broadcast. According to reports, its cross-border logistics company Beihai International will also invest more than 40 more charter flights on the basis of normal charter flights. (E-commerce News)
3. Pinduoduo will announce Q3 results on November 12
On November 3, the E-commerce News learned that Pinduoduo announced that it will announce its financial results for the third quarter of 2020 before the trading session on November 12. In addition, the company's management will hold a financial report conference call at 20:30 on the same day (Beijing time). (E-commerce News)
4. The demand for car maintenance in JD.com 11.11 shows high quality
On November 3, Yiou reported that during the Double Eleven period, JD Auto's complete vehicle business transaction volume increased by 4 times year-on-year, and the order volume increased by 200% year-on-year. Wuling became the fastest-growing independent brand, while Nissan won the fastest-growing joint venture brand. As an online cycling culture, JD Motorcycle’s popular products were as low as 50% off during November 11, which ignited the rushing hearts of motorcycle enthusiasts. On the 1st, the transaction volume of motorcycles on the JD platform increased by 4 times year-on-year, and Wuyang-Honda became the fastest-growing brand of motorcycles.
In addition to the hot sales of automobiles and motorcycles, under the demand for service upgrades, car owners pay more attention to quality in car care. Car experience products including decoration, electrical appliances, beauty and other categories also ushered in explosive growth on the 1st: invisible car clothing increased by 8 times year-on-year, car charging equipment increased by 5 times year-on-year, coating demand increased by 3 times year-on-year, car household appliances increased by 296% year-on-year, and car perfume increased by 146% year-on-year. (Europe)
5. Alipay: Hotpot search volume increased by 522% in the 11 days before Double 11
According to November 3, Alipay, as the "main venue for urban life" for Double 11, has covered categories such as catering takeaway, leisure and entertainment, hotel and tourism, medical and medical beauty, and same-city retail. Recently, Alipay released search data for the 11 days before Double 11. Data shows that in the 11 days before Double 11, the search volume of hot pot increased by 522%, and Guangzhou ranked among the top three hot hot pot cities. At the same time, the search for movies on Alipay "Watch" has increased by 16 times, among which the searches in third-tier cities such as Jiujiang, Hengyang, Zhenjiang, and Wuhu have the largest increase, and second- and third-tier cities will drive the growth of movie box office. (E-commerce News)
Internet news
6. Ant Group is temporarily suspended from listing, Alipay: The operation of the war distribution fund will not be affected
Regarding the impact of Ant Group's suspension of listing on its plan to participate in the new fund distribution, Alipay customer service responded to relevant questions that because Ant Group suspended its A+H listing plan, the part of the fund's original plan to participate in strategic investment in Ant's listing was also temporarily suspended. All funds have been established and the operation of the funds will not be affected. (interface)
7. ByteDance has purchased its first office in Beijing for 5 billion yuan, and thousands of employees have moved in.
On November 2, ByteDance officially launched Fangheng Fashion Center as an office location, and a team of thousands of people had settled in. This is ByteDance's first owned office building. Due to its superior geographical location, the unit price of the building is relatively high, with a purchase cost of about 5 billion yuan. (Europe)
8. Ele.me helps get express orders to increase by 40% on Double 11
According to news on November 3, data showed that after the final payment was delivered, the number of express orders for Ele.me Blue Knights Gang increased by 40%, with an average delivery distance of 1.4km and a minimum delivery distance of only 10 meters. According to the person in charge of Ele.me’s errands business, after consumers release their needs, nearby Ele.me Blue Knights can take orders independently and deliver them to their homes within one hour. In addition to replacing couriers, the delivery guy also provides services such as helping deliver documents, queuing in stores, walking dogs, and hitting cockroaches. It is understood that during Double 11, Ele.me announced that delivery guys can pick up express delivery from 1 yuan, which can be delivered directly to the user's doorstep, and can be picked up and delivered in the same city for one hour. (E-commerce News)
9. Zhao Lin, founder of Naixue’s Tea, withdrew from the list of directors
According to the news on November 3, Tianyancha APP showed that Naixue’s tea business entity Shenzhen Pindao Catering Management Co., Ltd., had a industrial and commercial change recently, and its founder Zhao Lin withdrew from the list of directors. According to Tianyan Check information, on October 29, shareholders Cao Minghui, Beijing Tiantu Xingbei Investment Center (Limited Partnership), Chengdu Tiantu Tiantu Dongfeng Equity Investment Fund Center (Limited Partnership), etc. exited, and the company's registered capital also decreased from 113,600 to 100,000, a decrease of 12%. After the change, Peng Xin was the executive director, and the company was jointly controlled by him and Zhao Lin, holding 50% of the shares respectively. (E-commerce News)
Cross-border newsletter
10. Russian e-commerce Wildberries: Platform online sales increased by 104% in the first nine months of this year
November 3 news, recently, Russia's largest e-commerce platform Wildberries released sales data from the beginning of this year to the present. Data shows that in the first nine months of this year, online sales across the platform increased by 104%, reaching 285.6 billion rubles; the platform's domestic online sales increased by 114% year-on-year to 108.1 billion rubles. Among them, the turnover of Moscow and St. Petersburg was 19.76 billion rubles and 21.1 billion rubles, respectively, an increase of 99% and 78% year-on-year. The most popular products sold by Russian companies online are clothing, accessories, household goods, cosmetics and health products. (E-commerce News)
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