#Laogao E-commerce Newsletter# [October 19 E-commerce Morning Newsletter]

　　#Laogao E-commerce Newsletter# [October 19 E-commerce Morning News Brief] Alibaba: Liquor sales in September increased by 120.43% year-on-year; Pinduoduo's "Indonesian National Pavilion" opened: it attracted more than 450,000 people to watch, driving the increase in order volume; JD.com released the Beijing Xin agricultural assistance report card: more than 250 poverty alleviation specialty restaurants, sales rose against the trend; Tencent Live Update Version: Online Connection Function; Amazon Membership Day ended, third-party sellers' sales exceeded 3.5 billion, a year-on-year increase of nearly 60%...

　　E-commerce newsletter

　　1. Alibaba: Liquor sales in September increased by 120.43% year-on-year

　　According to reports on October 19, Alibaba channel data showed that the sales, average price and sales of liquor in September increased by 120.43%, 89.21% and 16.50% year-on-year respectively. The increase in gift demand and banquet demand in September was one of the reasons for the high increase in online liquor performance. In September, Feitian Moutai's direct sales channel had sold over 335,000 bottles at a fair price before the festival, driving the online sales and average price to increase by 59.92% and 134.02% year-on-year respectively; Wuliangye's online average price achieved an excellent growth of 87.28%; Luzhou Laojiao's sales and average price increased by 26.72% and 55.46% year-on-year respectively. In terms of sub-high-end and regional wines, the volume and price of Shede, Kouzijiao and Jinshiyuan have all achieved significant increases. (E-commerce News)

　　2. Pinduoduo’s “Indonesian National Pavilion” opens: attracting more than 450,000 people to watch, driving the increase in order volume

　　On October 18, Pinduoduo's "Indonesian National Pavilion" was launched. At the same time, Indonesia's Consul General in Shanghai Dai Ning also specially visited the Pinduoduo's "10 billion subsidy" live broadcast room, personally promoted the products, and shared Indonesia's customs and customs. Dai Ning's exotic explanation attracted more than 450,000 consumers to watch online, driving the order volume of Pinduoduo's Indonesian products to rise by nearly 280% year-on-year. The sales volume of the "Internet celebrity food" Yingduolaomian product alone exceeded 10,000 pieces. (E-commerce News)

　　3. JD.com released the report card for helping farmers in Jingxin: There are more than 250 specialty restaurants for poverty alleviation, and sales have risen against the trend.

　　On October 18, JD.com's strategic brand of agricultural assistance "Jingxin Assisting Farmers" released this year's agricultural assistance report card. Data shows that from February 11, 2020, Jingxin Assisting Farmers has helped 1.3 million agricultural products rise, with a total of 300 million agricultural products sold. The products sold cover more than 800 agricultural industrial belts and nearly 2,100 poor villages across the country, driving 500,000 farmers to increase their income. Among them, the poverty alleviation hall and the specialty hall performed outstandingly, becoming an important model and backbone force for JD.com to help farmers. Data shows that as of now, JD.com has opened more than 250 poverty alleviation specialty halls nationwide. From February 11, 2020 to the present, the sales of JD.com Poverty Alleviation Specialty Hall has increased by nearly 125% against the trend. During the 618 promotion, the transaction volume of JD.com Poverty Alleviation Hall increased by 170% year-on-year. (E-commerce News)

　　4. Kuaishou: 6.64 million users in poor areas fall in love with e-commerce courses on Kuaishou

　　On October 18, Kuaishou Big Data Research Institute recently released a poverty alleviation report showing that in China's poor areas, 1 in every 4 people is active Kuaishou user. In the past year, Kuaishou has recorded more than 2.9 billion videos in national-level poverty-stricken areas, more than 95 billion likes, and more than 1653.8 billion views; the number of users in poor areas that have earned income in Kuaishou has reached 6.64 million. Users in poor areas fall in love with Kuaishou e-commerce related courses. (E-commerce News)

　　5. Amazon membership day ended, third-party sellers' sales exceeded 3.5 billion, an increase of nearly 60% year-on-year

　　October 18th news, recently, the two-day Amazon Member Day sales event ended. During the event, third-party companies on Amazon platform sold more than US$3.5 billion during the event, an increase of nearly 60% over the 2019 membership day "Prime Day". Overall consumption on Amazon's website in the U.S. during the two-day event increased by 36% compared to last year's membership day, but lower than the 42% increase seen by the company in 2019, according to data from research firm Edison Trends. (E-commerce News)

　　Internet news

　　6. Alipay iOS version has added a scan to identify objects: quickly obtain information about products, animals and plants, and cars

　　October 18th news Recently, Alipay iOS version of the app has been updated, and the version has been upgraded to v10.2.6. This update brings the homepage "Scan - Identify objects": take photos and identify objects, and quickly obtain relevant information about goods, plants, animals, and cars. (IT Home)

　　7. Xiaohongshu responds to the wrong marking of compliance notes: wrong operation

　　According to October 18, last night, Xiaohongshu issued an emergency notice on its official Weibo that during the launch of the new user reporting mechanism today, due to misoperation, some compliance notes were wrongly marked and warning notices were pushed. Currently in the emergency repair, Xiaohongshu apologized to the disturbed users. (Titanium Media)

　　8. Xiaomi Digital Technology’s brand was upgraded to Tianxing Digital Technology, and Xiaomi Financial App was renamed simultaneously

　　According to the official Weibo of Xiaomi Digital Technology Co., Ltd., today, Xiaomi Digital Technology, a subsidiary of Xiaomi Group, announced that it will upgrade its brand to Tianxing Digital Technology, focusing on doing three things - using digital technology to serve the financial needs of physical enterprises in the industry, serving the transformation and upgrading of financial institutions, and serving individual consumers. Tianxing Digital Technology said that with the advent of the 5G + Internet of Things era, the company will rely on Xiaomi Group's "Mobile Mobile × AIoT" strategy, adhere to Xiaomi Group's tradition of establishing a business, and accumulate its practice in the fields of supply chain finance and industrial digitalization in the past three years, comprehensively use big data, cloud computing, blockchain and other digital technologies to promote the digitalization of related industries. On this basis, it will work with financial institutions to serve industrial entities including manufacturing enterprises, and explore a digital technology path for small and medium-sized enterprises in the industry to solve financing difficulties and expensive financing. (IT Home)

　　9. Tencent Live Update Version: Online Connection Function

　　On October 18, Tencent Kandian Live has launched a new connection function, which supports interaction between anchors and supports fans of both anchors to enter the rooms of both sides to interact. It is reported that Tencent Live has previously opened a free entry channel to respond to the call to "vigorously develop e-commerce live broadcasts and release consumption potential." At the same time, Tencent Live also stated that with the continuous exploration and layout of Tencent Live, it will further enrich functional scenarios in the future, accelerate the improvement of the core competitiveness of the live broadcast business, and provide more high-quality services to merchants and individuals. (E-commerce News)

　　Cross-border newsletter

　　10. Amazon, Walmart, Target and others have launched holiday promotions

　　On October 17, Reuters reported that due to concerns about the recent surge in the number of new crown cases and preparations for the possible social unrest after the presidential election next month, Amazon, Walmart, Target Department Store and others have launched holiday promotions before Halloween, hoping to lock in sales as soon as possible to avoid political and economic uncertainty. In addition, with the arrival of the peak holiday sales season in the United States, many retailers are actively restocking, causing a large amount of goods to pour into the ports of Los Angeles and Long Beach in California, causing supply chain congestion. (E-commerce News)

 Click to register < a> Apply to join the well-known domestic e-commerce network - Laogao E-commerce Club. All businesses, Tmall merchants, Taobao Crown Stores, Jinguan Stores, and other e-commerce platform merchants can apply to join! < a>

,