#Laogao E-commerce Newsletter# [E-commerce Morning News on August 28]

　　#Laogao E-commerce Newsletter# [E-commerce Morning News on August 28] Alibaba CCO's new lighthouse service system is officially launched at 1688; JD.com and Xinchao Media launch the "Jingchao Plan; 1688: "Super Buyer Group" is about to find the source factory in Wenzhou; Fengchao Smart Cabinet will launch another subsidy activity of tens of millions of yuan to receive coupons of 2-6 yuan; Douyin live broadcast marketing practical manual is released: The sales conversion rate of experts and fans is 15 times higher than that of non-fans...

　　E-commerce newsletter

　　1. Alibaba CCO new lighthouse service system officially launched 1688

　　On August 27, according to the news from the World Online Business, Alibaba Group’s Customer Experience Business Group (Ali CCO) announced that its service indicator system new lighthouse was officially launched on the global wholesale procurement platform 1688. At present, the new lighthouse has covered nearly 500,000 1,688 merchants, and is expected to cover all 1,688 merchants by the end of 2020. According to reports, in the future, small and medium-sized merchants on the platform can self-diagnose based on six major indicators including logistics timeliness, procurement consultation, special services, quality experience, dispute resolution and return and exchange experience of 1688 New Lighthouse. (E-commerce News)

　　2. JD.com and Xinchao Media launch the "Beijingchao Plan"

　　On August 27, on August 26, JD.com and Xinchao Media launched the "Jingchao Plan" to provide brand partners with new marketing solutions. Yan Weipeng, vice president of JD Group, introduced that the "Jingchao Plan" will combine JD's DMP (data management platform) and the Internet of Things ecosystem. Xinchao Media covers 600,000 elevator smart screens in 103 cities and 45,000 communities across the country, as well as ecological data from partners across the network, to help Xinchao Media digital transformation, help brand partners break data barriers, accurately identify, position, and reach hundreds of millions of middle-class families, and create intelligent scenario coverage and online and offline integrated marketing channels. (E-commerce News)

　　3. 1688: "Super Buyer Group" is about to find the source factory in Wenzhou

　　On August 27, Alibaba 1688 posted on Weibo that the second stop of the 1688 "Super Buyer Group" - Wenzhou Procurement Festival is about to begin. 1688 will provide targeted screening of high-quality supply factories based on the procurement needs of "super seller groups", and four exclusive rights including targeted screening of high-quality supply factories, official group buying and enjoy exclusive purchase prices, online exclusive venues, diamond buyer-level rights, and cross-store purchases are reduced. (E-commerce News)

　　4. Fengchao Smart Cabinet will launch another subsidy activity of 10 million yuan and you can randomly receive coupons of 2-6 yuan.

　　On August 27, Fengchao Smart Cabinet recently launched a large-scale subsidy activity of tens of millions of yuan. During the event, you will randomly receive a coupon of 2-6 yuan and send it to SF Express with Fengchao. The shipping fee will start as low as 1 yuan. The event will be from August 24 to August 31. It is reported that Fengchao Smart Cabinet has launched a round of tens of millions of subsidies last week, and the scale of this event is larger than last week and the subsidies are stronger. (E-commerce News)

　　5. TikTok Live Marketing Practical Manual Release: The sales conversion rate of experts fans is 15 times higher than that of non-fans

　　On August 27, Juliang Engine joined hands with Douyin e-commerce to launch the "TikTok Live Marketing Practical Experience Manual", reviewing the Douyin live marketing cases in the first half of 2020, and sorting out the marketing methodology from the three dimensions of people, goods and places. (Titanium Media)

　　Internet news

　　6. WeChat responds to the official account of copycat admissions: More than a thousand have been cleared

　　Recently, CCTV revealed a scam of the fake enrollment public account. In response, WeChat responded that 1,138 problematic official accounts have been cleared. Once the platform finds that there is intentional confusion in the name of the official account, it will clean up or block the account. (CCTV News)

　　7. Internet giants set up another bank goal: 360 becomes the largest shareholder of Jincheng Bank

　　On August 28, 360 Group, an affiliate of 360 Digital Technology, announced that it had acquired a 30% stake in Tianjin Jincheng Bank and received approval from the China Banking and Insurance Regulatory Commission, making Jincheng Bank the third private bank with an Internet company as its major shareholder. (Titanium Media)

　　8. Tencent Classroom announces its strategic upgrade to a comprehensive lifelong education platform

　　On August 27, Tencent Classroom announced the launch of a new strategic upgrade, upgrading from a B2B2C online vocational education platform to a comprehensive lifelong education platform, and released a new content, product and ecological strategy. (Titanium Media)

　　9. TikTok may reach a deal with Microsoft within the next 48 hours, with the transaction amount ranging from 20 billion to 30 billion US dollars

　　According to a source, TikTok CEO Kevin Mayer resigned after being excluded from Microsoft's deal negotiations with Oracle. In addition, multiple sources also told CNBC that Mayer's resignation shows that TikTok is likely to reach a sale deal with Microsoft within the next 48 hours, with the transaction amount likely to be between 20 billion and 30 billion US dollars. (Global Times)

　　Cross-border newsletter

　　10. Shopee's large-scale channel orders will be cancelled

　　Shopee recently issued an announcement stating that in order to improve the shopping experience of buyers, if orders from Singapore, Malaysia, Taiwan, and Thailand sites are not placed within the specified time from August 31, 2020, the order will be cancelled.

　　The Shopee platform will give sellers one month of adjustment time. From September 30, 2020, the order cancellation calculation logic will be tightened to DTS (working days) + 4 natural days. If orders from large-scale channels still cannot be placed within the specified time, the order will be cancelled and included in the penalty for unfinished order rate. (Hugo)

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