#Laogao E-commerce Newsletter#[E-commerce Evening News Brief on August 27]

　　#Laogao E-commerce News# [E-commerce Evening News Brief on August 27] Alibaba: Negotiations with the founder of YTO Express on increasing its shares in YTO Express are fake news; Suning.com's "live streaming and goods" auditions will be officially opened on September 1; Dou V data: Douyin no longer updates sales data on live streaming sales on third-party platforms; Ele.me: "10 billion subsidies" will become a normal subsidy action; Amazon will open its first physical fresh food supermarket "Amazon Fresh" this week...

　　E-commerce newsletter

　　1. Alibaba Vice President Chuxue: In the next three years, the digitalization rate of home improvement will be increased from 10% to 20%.

　　On August 27, at the Alibaba Home Decoration Ecological Strategy Summit, Alibaba Vice President and General Manager of Tmall Home Decoration Business Department said that in the 2020 fiscal year, the number of brands with Tmall home decoration transaction volume exceeded 100 million reached 111; brands with a growth rate of more than 100%, more than 2,000. (Titanium Media)

　　2. Suning.com’s “live streaming” audition will officially start on September 1

　　On August 27, Suning.com's audition registration channel will officially open on September 1. It is reported that this event is another masterpiece of Suning.com based on the "live streaming and selling goods" trend. It aims to focus on mid-level anchors and create the strongest "label" in the live broadcast industry, thereby forming a complete incubation link from leading live broadcasts, celebrity artists to amateur anchors. (E-commerce News)

　　3. Douyin data: Douyin no longer updates sales data on live sales on third-party platforms

　　36Kr learned that according to Douyin data, Douyin no longer updates sales data on live sales of third-party platforms except Douyin stores. Previously, Douyin Live introduced new regulations: starting from September 6, third-party links need to place orders through star maps before entering the live broadcast room shopping cart. Starting from October 9, third-party products will no longer be supported for entering the live broadcast room shopping cart, and products from the Douyin store platform will not be affected. (36Kr)

　　4. Amazon Swedish website will be launched soon for global sellers to register

　　On August 27, Amazon announced that the Swedish site will be open to sellers around the world to prepare for the launch of Swedish sites. Sellers can log in to their official website to register and open an account. It is reported that the sales of third-party sellers on Amazon account for about 60% of all physical products, and 1.7 million small and medium-sized enterprises worldwide sell on Amazon malls, of which more than 200,000 companies have sales of more than US$100,000 in 2019. (E-commerce News)

　　5. Koala Haigou announced the launch of the brand membership growth system

　　On August 27, Koala Haigou announced today that it will launch a brand membership growth system to create a "digital membership store". According to Liu Yiman, COO of Koala Haigou, Koala Haigou will use new technologies to help brands grow rapidly in the member e-commerce track from four dimensions: indicator diagnosis, strategy formulation, implementation, and detection and tracking; on the other hand, it will help brand alliance members better operate the "digital membership store" from four aspects: select products, all-around operation, one-stop service, and experience upgrades. In addition, Koala Haigou will also introduce a third-party consulting company Kantar to create a LOCK membership business model. (E-commerce News)

　　Internet news

　　6. Alibaba: Negotiation with the founder of YTO Express on increasing its shares in YTO Express is fake news

　　Some media reports said that Alibaba is negotiating with the founder of YTO Express to increase its stake in YTO Express. The other party responded: Fake news. (First Financial Daily)

　　7. Ele.me: "10 billion subsidies" will become a normal subsidy action

　　Ele.me announced that the "10 billion subsidy" plan has been officially launched after nearly a month of piloting. Ele.me said that the "10 billion subsidy" will become a normal subsidy action, which can be used in combination with red envelopes and full discounts, and save up to 20 yuan per order of takeaway. Starting from September, the "10 billion subsidy" will be increased, and the key cities will be expanded from the current 24 cities to more than 100 cities. (36Kr)

　　8. Carrefour will acquire 172 stores in Spain, which is expected to be completed in early 2021.

　　Carrefour SA said on Thursday that it had reached an agreement to acquire 172 stores under Spanish Supersol, MarkrWatch reported. Carrefour said the deal is worth 78 million euros ($92.3 million) and is expected to be completed in early 2021. (interface)

　　9. Amazon opens its first physical fresh food supermarket "Amazon Fresh" this week

　　According to Sina Finance, Amazon Fresh, the first fresh food supermarket, will be open this week in the Woodland Hills neighborhood in Los Angeles. According to Amazon, this is the company's first physical store, which will be open to local invited customers first and then to the public in the next few weeks. It is reported that before this, Amazon had three Amazon Fresh stores, located in Irving and Northridge, California, and the Naperville neighborhood in Chicago, but all three stores were used to fulfill online orders and were not open to the public. (E-commerce News)

　　Cross-border newsletter

　　10. In the first half of the year, the total import and export value of cross-border e-commerce online transactions exceeded 600 billion yuan and increased by 6.7%.

　　On August 27, Ni Yuefeng, Director of the General Administration of Customs, pointed out in an interview with the media recently that new business forms such as cross-border e-commerce are booming. In the first half of the year, the total import and export value of cross-border e-commerce online transactions exceeded 600 billion yuan, an increase of 6.7%, significantly higher than the overall import and export growth rate during the same period. (E-commerce News)

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