#Laogao E-commerce Newsletter# [E-commerce Evening News on August 26] Xianyu releases the 2020 "Xianyu Qixi Report": More than 300,000 users have posted Qixi related products on Xianyu; Pinduoduo launches the "School Season" event; Koala Haigou and Johnson Group launch exclusive customization for black card members; JD International announced the upgrade of the "Beijing Intermediate Alliance" to include more partner types; Xiaohongshu and Fashion Group reached cooperation to operate and innovate fashion content IP...
E-commerce newsletter
1. Xianyu releases the 2020 "Xianyu Qixi Report": More than 300,000 users have posted Qixi related products on Xianyu
According to data released by Xianyu, this year, the number of users searching for "Qianyu" on Xianyu increased significantly, and more than 300,000 users posted Qixi related products on Xianyu. At the same time, this year's Chinese Valentine's Day search volume increased by 17 times. On the Chinese Valentine's Day, 13,454 people sold "Chinese Valentine's Day frogs" on Xianyu, and the volume of goods increased by 121 times in 2 hours. At most one frog was ordered by 1,039 people, and 5,494 cuckoos were on the shelves. TechWeb)
2. Pinduoduo launches the "School Season" event
36Kr learned that today, Pinduoduo launched the "school season" event that is known as the largest discount in history. During the event, the platform's book products will launch the "refund 50 for more than 100" and "refund 100 for more than 200" measures for the first time. At the same time, the "10 billion subsidy" will expand the coverage and subsidy for school supplies, and nearly 100,000 products including mobile phones, computers, schoolbags, stationery, flu vaccines, etc. will enjoy discounts. (36Kr)
3. Koala Haigou and Johnson Group launch exclusive customization for black card members
On August 25, Koala Haigou recently launched a black card member custom gift box with Johnson & Johnson Group's subsidiary, including Core Horizontal Water, Spot Essence and other core hot products, as well as customized Koala bookmarks and SPA experience cards. It is reported that at the recent Koala Global Partner Ceremony, Koala initiated the establishment of a member e-commerce brand alliance, and Johnson & Johnson became one of the first members of the Koala Haigou member e-commerce brand alliance. The first batch of members also include globally renowned brands such as Nestle, Swisse, Jialibao, and TAIPATEX. (E-commerce News)
4. JD International announced the upgrade of the "Beijing Interconnection Alliance" to include more partner types
On August 26, JD International recently announced the upgrade of the "Beijing Interaction Alliance". After this upgrade, JD International's "Beijing Interaction Alliance" will include more partner types to enrich the alliance ecosystem. (E-commerce News)
5. Shenzhen Shuibei Jewelry Market moved into Pinduoduo live broadcast room, driving sales of over 10 million
On August 23, Pinduoduo's official live broadcast room came to Shenzhen Shuibei International Jewelry Trading Center, and joined hands with the platform's high-quality jewelry upstream manufacturing factory to start a special flash sale event for the Chinese Valentine's Day jewelry.
A variety of gold bars with different specifications are launched on the platform "shot of ten thousand people" with prices as low as the gold market price. In the end, the three-day gold and silver "Ten Thousand People Group" activity directly led to sales exceeding 10 million yuan.
It is reported that Shenzhen Shuibei is the largest professional jewelry trading market in China, and many companies have become partners and designated suppliers of internationally renowned brands such as SWAROVSKI, Chow Tai Fook, Chow Tai Seng, etc. The gold and silver jewelry merchants participating in the live broadcast event are all source OEM factories and suppliers of major brands. While providing direct sales discounts, they also provide authentic appraisal certificates and after-sales guarantees for the products. (Europe)
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6. Based in the southwest and radiating to South Asia and Southeast Asia, Lakeside University will set up a branch in Yunnan
Yiou learned that on August 25, the Kunming Municipal People's Government and Hupan University signed a cooperation framework agreement for Hupan University Yunnan Branch. The two sides will comprehensively promote the construction of the Yunnan Branch of Lakeside University, base themselves on the southwest and radiate to South Asia and Southeast Asia, and cultivate outstanding talents committed to the economic development of Yunnan, Southwest and South Asia and Southeast Asia.
It is reported that the Yunnan branch will better support the healthy development of entrepreneurs in the western region such as Yunnan and Sichuan, Guizhou, and Guangxi, thereby promoting high-quality economic development in the western region; at the same time, through Yunnan, it will radiate to the growth of entrepreneurs in ASEAN countries, so as to better participate in and integrate into the joint construction of the "Belt and Road". (Europe)
7. Alibaba cancels the P-sequence job rank display, Wang Shuai: Alibaba never relies on job rank management
According to reports on August 26, Alibaba canceled the "P" sequence of the internal system yesterday, showing that employees can no longer see each other's specific ranks in systems such as email, DingTalk, and Intranet, and can only see their group departments. (Titanium Media)
8. Revenue plummeted in the first half of the year, Daphne announced that she would completely withdraw from physical retail
According to August 26, yesterday, Daphne International released its six-month performance for the end of June 30, 2020, with sales decreasing 85% year-on-year to HK$212 million; profit attributable to shareholders increased by 63.77% year-on-year, but still lost HK$141 million. At the same time, Daphne International announced in its announcement that it will completely withdraw from the physical retail business of mid-to-high-end brands (including mainland China and Taiwan). . (Titanium Media)
9. Xiaohongshu reached cooperation with fashion group to operate and innovate fashion content IP
36Kr learned that Xiaohongshu and Fashion Group announced a cooperation. The cooperation content includes cultivating creators in the fashion and beauty field, operating and innovating fashion content IP, operating cross-border resources, exploring and exploring new business models, etc. Previously, Xiaohongshu and Fashion Group have started cooperation many times. The "Sister Who Makes Waves" selection competition jointly organized by Xiaohongshu and "Mr. Fashion fine", and the "Chinese Girl" themed challenge competition jointly planned with "Fashion COSMO". (36Kr)
Cross-border newsletter
10. Amazon launches new AR shopping tool to view home product portfolio
On August 26, Amazon recently launched a new augmented reality (AR) shopping tool Room Decorator, which is suitable for thousands of furniture products on Amazon, including products provided by Amazon and some of its third-party sellers. According to reports, through this function, users can see virtual furniture and other home decorations in their rooms, and also see the combined effect of home products. If customers are ready to purchase, they can add items from Room Decorator to the shopping cart directly within the AR experience. (E-commerce News)
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