Wang Mao" is one of the three firewood shops that merged into a state-owned Moutai Distillery more than 60 years ago, and the other two are "Lai Mao" and "Hua Mao".
Among the three families, the winemaking history is about 150 years long and the winemaking history is nearly 80 years short.
Therefore, its successors make wine easily attract attention and recognition and become an important selling point of the product.
Old photos of Moutai Distillery have been exposed, and the founder turns out to be so handsome!
Wang Lifu, one of the founders of Ronghe Sauce House in Maotai Town, brewed Maotai as " Wang Mao ";
Hualianhui, founder of Chengyi Sauce House, Maotai Town, Kweichow, and the Moutai brewed is " Huamao ";
Lai Yongchu, the founder of Hengxing Sauce House in Maotai Town, made Moutai as " Lai Mao ".
In 1915, Ronghe Wine from Maotai Town won the Panama Gold Award;
Ronghejiu rewarded the Red Army in 1935;
In 1949, Ronghe wine became a wine for the opening of a state banquet;
In 1952, the People's Government forcibly confiscated the three wineries of Ronghe, Chengyi and Hengxing under the name of "public and private joint ventures", and was a state-owned Moutai winery.
Rong and his boss fought to the death to defend their ancestral property and refused to merge, and were shot dead as a bandit!
In March 1978, Maotai Distillery Industrial College visited Zunyi
In the 1980s, the Australian ambassador to China visited the Maotai Distillery
In 1988, Governor Chen Shineng inspected the 800-ton project of Maotai Distillery. The second on the left was Duan Shaowei, the third on the left was Ji Keliang, the then chief engineer and deputy director of Maotai Distillery, the fourth on the left was Chen Shineng, the fifth on the left was Zou Kailiang, the secretary of the Party Committee and director of Maotai Distillery.
In 2005, Moutai, as the only liquor in China, was invited to sell in global duty-free shops, becoming a world luxury product.
Since March 2006, the high selling price has been out of stock, achieving the leading price of ordinary Moutai in the liquor terminal market.
On January 15, 2007, Moutai stock closed at 105 yuan, making it the highest-priced stock in Shenzhen and Shanghai.
Moutai is worthy of being the leader of China's century-old brand, and even more so as the chief representative of Chinese wine culture.
From the Maotai people's efforts and confidence that "to treat customers with sincerity, and to be able to reach the sky"
This comes from Moutai's magical products, stable and wise management methods
#Entrepreneurship Tips#To find the most suitable person to start a business, you don’t have to find the most successful person
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