What are the product positioning and selection of Taobao? How to optimize it?

　　Everyone has been following the concept of hot-selling models, and it is an important thing in a store. Once the store has a hot-selling product, many changes will occur, and a series of related data such as store traffic and product exposure have been greatly improved. Now we are going to talk about the whole process of creating hot-selling products, starting from scratch to create a baby. Let me introduce it to you below by Lao Gao E-commerce editor.

　　1. Product positioning and selection

　　1. Product price positioning

　　First of all, we can refer to the acceptance and liked by users based on each price segment, and use data collection and analysis to determine what route we are going to take, is it to attract traffic at a low price, create hot-selling products? Or is it to pay attention to quality and service with high profits.

　　2. Market potential

　　This industry, this product targets the population and audience size, such as dance clothing, and its audience purchase population is very limited. We search and sort by sales volume to understand the highest sales volume in the entire industry. No matter how good you do, you can't make a big breakthrough based on them.

　　2. Baby's optimization

　　1.Baby main picture optimization

　　We can compare and refer to the two side-by-side treasures above. We can see that the sales volumes of the two are very different. From the two pictures, we can see that the picture on the left has a seller that highlights it, but there is no selling point on the right. So we must make the pictures clearly, so that you can know your selling points at a glance and the characteristics of the products, which are more attractive.

　　2. Title optimization

　　The title is the key to our baby's product ranking and organic traffic. Some students may often say that they have no traffic, and the big reason may be that your title is not well prepared.

　　Title is the entrance to baby traffic. By referring to business consultants, direct trains, and search drop-down boxes, we need to use the fewest words to include as many keywords as possible. Each keyword will bring a certain amount of traffic, so the more keywords, the more search traffic it may bring to us.

　　3. Optimization of baby details page

　　The details page is where users understand our products. It will directly affect the user's transaction conversion or whether to conduct inquiries. So what do they need to do? What are the ideas?

　　In fact, we can refer to the treasures we have done in our peers, observe and analyze the characteristics of their details pages, and make good details pages.

　　1. The display method or angle of the product is different from others, and differentiation is made; 2. The powerful functions of the product impress users. (As shown in the picture above, sweeping robot); 3. Utilize the influence of the brand; 4. Complete after-sales and value-added services of the product (such as five-year warranty, free cleaning, and lifelong maintenance)