#Laogao E-commerce Newsletter#[E-commerce Evening News on August 7]

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on August 7] Alibaba 88VIP upgraded, with luxury brands accounting for 23%; Ding Lei once again broadcasts live goods: it will be opened on Douyin on August 15; Hubei and other places have issued ticket discounts, and the search volume of Tongcheng Travel related scenic spots has increased by more than 300%; Debang Express cooperates with Pinduoduo to release hairy crab transportation solutions; 58 Xinpeng releases a new development strategy and reaches in-depth cooperation with Xinruipeng Group...

　　E-commerce newsletter

　　1. Alibaba 88VIP upgrade, luxury brands account for 23%

　　36Kr learned that NetEase Cloud Music, Jiebei, Meinian Health, and Pet Insurance announced that they would join 88VIP. In addition, international brands such as Prada, Montblanc, and Sea Blue Mystery have joined the 88VIP ecosystem for the first time. Currently, among Alibaba’s 88VIP 388 cooperative brands, luxury brands account for 23%. A relevant person in charge of Alibaba 88VIP said, "88VIP does not make money at present, and does not expect to make money through members in the future. The core goal is still to serve the needs of members well." (36Kr)

　　2. 15 departments issued opinions to support live broadcast sales and online delivery of migrant workers.

　　On August 7, at the regular briefing on the State Council’s policies held by the State Council Information Office, Li Zhong, Vice Minister of the Ministry of Human Resources and Social Security, introduced the "Opinions on Doing a Good Job in Current Employment and Entrepreneurship of Migrant Workers" issued by the Ministry of Human Resources and Social Security, supporting migrant workers to engage in new employment forms such as live broadcast sales and online delivery (Yibang Power)

　　3. Debang Express and Pinduoduo cooperate to release hairy crab transportation solutions

　　August 7th news, recently, Debang Express & Pinduoduo Yangcheng Lake Hairy Crab Merchant Exchange Conference was held in Suzhou Industrial Park. At the meeting, Debang Express released a hairy crab transportation solution to provide merchants with new express delivery options. According to reports, Debang began to test the hairy crab business in 2018 and officially entered the hairy crab market in 2019. At present, the business has covered 26 cities across the country. In order to ensure the arrival coverage and timeliness of hairy crabs, Debang Express has also increased the number of airline routes to 25 this year. (E-commerce News)

　　4. Xianyu Youpin's transaction volume increased by 212% in July

　　According to the report of Tianxia Online Business, data shows that in July, Xianyu Youpin's transaction volume increased by 212% year-on-year. Users under 29 bought 53% of the products, and Generation Z's purchasing power was particularly strong. Among them, the top ten hot list of Xianyu Youpin's million-subsidy sales include AirPods Apple Bluetooth headsets, iPhone 8, Huawei P30, Nintendo's Legend of Zelda, Xiaomi Mijia camera, etc. It is understood that Xianyu announced the official launch of the "Xianyu Youpin" channel in January last year. The channel mainly focuses on 3C digital and home appliances, and will be expanded to categories such as jewelry and watches, books and musical instruments, luxury goods, etc. (E-commerce News)

　　5. Alibaba International Station: Platform excavator sales increased by 122% against the trend in the first half of the year

　　According to the news on August 7, data from Alibaba International Station showed that in the first half of this year, the sales of platform excavators increased by 122% against the trend, among which Xiaowei excavators were the most prosperous. According to reports, in China's foreign trade exports, engineering machinery products are the largest category, and excavators are one of the most representative products in this category. At Alibaba International Station, there are more than 200,000 excavators of different brands and types, and the search volume of the entire construction machinery accounts for 26%. At present, there are 7 Chinese top 50 Chinese machinery companies entering Alibaba International Station, all of which have launched small and micro excavator products. (E-commerce News)

　　Internet news

　　6. 58 Xinpeng released a new development strategy and reached in-depth cooperation with Xinruipeng Group

　　On August 7, 58 Xinpeng, a subsidiary of 58.com, released a new development strategy today, which will form a more competitive merchant service through the platform + store business model. In the future, it will also be aimed at the upstream breeding end, and use medical supply chain resources to improve penetration management of the breeding end, and open up the breeding end and circulation links through vaccines, deworming plans, full-process cold chain guarantees, etc. At the same time, 58 Xinpeng announced that it had reached an in-depth partnership with Xinruipeng Group, and will provide users with comprehensive young pet health certification services and customized membership services through the analysis of various in-store information data, as well as visual services covering the entire life cycle of pets. (E-commerce News)

　　7. Alipay announced deepening cooperation with Decathlon on digital upgrade of retail

　　August 7th news, today, Alipay announced a deeper cooperation with mass sports brand Decathlon in the digital upgrade of retail.

　　At present, Decathlon mini-programs, life accounts, etc. have been officially launched on Alipay, covering offline stores in more than 100 cities across Decathlon. In addition, Decathlon has connected its membership system with Alipay. Consumers can directly access Tmall flagship stores, and 230 offline stores of Decathlon have joined hands with Tmall to support self-pickup in the store.

　　In the future, the two sides will continue to explore cooperation in digital operations. (Titanium Media)

　　8. Ding Lei once again broadcasts the goods: It will be opened on Douyin on August 15

　　On August 7, NetEase Yanxuan announced that NetEase CEO Ding Lei will start live broadcasts on Douyin to sell products to NetEase Yanxuan and other NetEase products. (Titanium Media)

　　9. Hubei and other places have issued ticket discounts, and the search volume of Tongcheng Travel-related scenic spots has increased by more than 300%.

　　36Kr learned that today, Hubei Province announced that from August 8 to the end of this year, the province's A-level scenic spots will be free of tickets to tourists across the country, including the National Day Golden Week. Tongcheng Travel data shows that within 30 minutes after the announcement of the free ticket policy in Hubei Province, the search volume of major tourist attractions in Hubei Province increased by more than 300% compared with the same period on the previous day. Cheng Chaogong, chief researcher of Tongcheng Research Institute, said that unprecedentedly strong scenic spot ticket discounts and free policies will play a positive role in driving the further recovery of tourism consumption in the second half of the year, and is expected to play a significant stimulating role in cultural and tourism consumption in relevant regions. (36Kr)

　　Cross-border newsletter

　　10. The 10 pilot customs inspected and released a total of 3.904 million votes in the first month of the cross-border e-commerce B2B export pilot.

　　On August 7, according to China Trade News, in the first month of the first month of cross-border e-commerce enterprises-to-enterprise export supervision, 10 pilot customs across the country inspected and released a total of 3.904 million B2B export tickets. It is understood that the General Administration of Customs has carried out a pilot program of cross-border e-commerce B2B export supervision at Beijing, Tianjin, Nanjing, Hangzhou, Ningbo, Xiamen, Zhengzhou, Guangzhou, Shenzhen and Huangpu Customs starting from July 1. Since the pilot program, cross-border e-commerce B2B export business has been continuously expanding and increasing, showing a steady upward trend. (E-commerce News)

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