E-commerce Evening News on July 22

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on July 22] Tmall official service upgrades and launches the after-sales "online number" function, Ferrero Yumeijing and other more than 50 brands joined; Vipshop and Skecher have joined the VIP brand day event; China's first IKEA City has settled in Shanghai, making it IKEA's first city store in China; China Jordan sued Amazon and other platforms: for selling AJ products, the word "Jordan" was marked; eBay has completed docking with SF Express and Tongmail to provide traceable logistics services...

　　E-commerce newsletter

　　1. Tmall New Culture and Creative Group teamed up with Taobao Live Cinema Live broadcast "Tianwen No. 1" to launch

　　July 22 news, recently, Taobao Live and Tmall New Cultural and Creative announced that they will be in charge of cinemas to broadcast China's first Mars exploration on the big screen. According to reports, the entire live broadcast will include popular science of aerospace experts, live exploration and launch, Tmall New Cultural and Creative and China Mars exploration project joint IP product interaction, etc. It is understood that this "live movie" will be held in Hangzhou, which is also the first time that Taobao Live has entered the big screen of the cinema, but this cinema live broadcast does not sell tickets to the public. (E-commerce News)

　　2. Tmall official service upgrade and launch after-sales "online number acquisition" function, more than 50 brands including Ferrero Yumeijing joined the first batch

　　On July 22, Alibaba Group’s Customer Experience Business Group (Ali CCO) officially launched two new service functions: “Online Account Getting” and “3-hour Exclusive Customer Service”. Integrate the popular offline "receive a number" queueing model into Tmall's on-sales and after-sales services.

　　Considering the common situation of repeated consultations in after-sales service, Alibaba CCO simultaneously launched the "3-hour exclusive customer service". If the same consumer consults within 3 hours, the same Tmall customer service will be provided to avoid consumers repeatedly stating problems and make consumers' on-sales and after-sales procedures on the Tmall platform smoother.

　　At present, more than 50 Tmall flagship stores have tried the functions of "online number acquisition" and "3-hour exclusive customer service", including Ferrero, Yu Meijing, Hengyuanxiang, Luyi, Zhigao, Yunmi and other Tmall flagship stores. In addition, flagship stores such as Tmall International, 1688 factory stores, and Tiantian Special Sales have also launched the above services. (Europe)

　　3. Vipshop and Skecher create VIP brand day event

　　On July 22, Vipshop joined hands with Skecher to create a VIP brand day event, launching a special area discount of up to 18% off for all games and 20% off for limited time. It is understood that this event has specially set up a special area for fashionable ladies, a special area for stylish men and a special area for vibrant children. (E-commerce News)

　　4. JD.com launches special session on flood prevention supplies to ensure the procurement needs of enterprises during the flood season

　　On July 22, JD.com's business selected a variety of flood control products to form a variety of flood control scenario solutions, and launched a special session on flood control supplies to provide material and commodity supply to enterprise-level customers including property, engineering construction, manufacturing, etc. In addition, JD.com has divided nearly 8,400 flood prevention products selected in 16 categories into 16 categories, including personal protection, security supplies, cleaning supplies, chemicals, wires and cables, etc., so as to facilitate corporate customers to accurately purchase required flood prevention materials. (E-commerce News)

　　5. Kuaishou released the "Star Plan" to support overseas creators with billions of traffic

　　36Kr learned that Kuaishou is currently launching support policies such as billions of traffic support, original protection, high-quality creator certification, exclusive operation guidance for overseas experts with "50,000-1 million" fans on the site. Users who meet the conditions can be included in the first "Overseas Star" exclusive list. Users on the list will share billions of traffic and be awarded the title of "Kuaishou Overseas Star". (36Kr)

　　Internet Information

　　6. Ele.me releases a report on post-00s Blue Knight: 12,000 college students deliver part-time jobs under the epidemic

　　Recently, the "2020 Post-00s Blue Knight Report" released by Ele.me and Xinhuanet showed that since the epidemic, 12,000 post-00s college students have been delivering takeaways part-time jobs. In the past year, the number of newly registered post-00s Blue Knights in Ele.me has increased by nearly 2 times year-on-year. The top three of their favorite cities to run are Shanghai, Chengdu and Shenzhen. The survey shows that the post-00s overall recognize and prefer this career, and their flexible and free working hours are also an important reason for their choice of this job. (financial)

　　7. China's first IKEA City settled in Shanghai, and is IKEA's first city store in China

　　IKEA opened a mini city store IKEA City in Jing'an Temple in Shanghai, which is also IKEA's first city store in China. Unlike previous IKEA stores, a QR code has been added to all product labels displayed in IKEA City. After scanning, it will be directly diverted to the page of the product of IKEA's official mini program and purchased. IKEA said, "IKEA's 2020 plan in China will not change." In the future, offline shopping will remain one of the core of home retail. IKEA China will continue to expand by upgrading existing shopping malls and trying new shopping malls such as small downtown stores and small shopping malls. (interface)

　　8. Didi launches new business "Hua Xiaozhu" to position the young user market

　　36Kr learned that on July 22, Didi officially announced that it would launch a new online car-hailing business Hua Xiaozhu to position the young user market. Didi said that in order to ensure the safety and experience of passengers' travel, Hua Xiaozhu is only open to existing Didi registered vehicles and drivers, and has adopted the same safety and compliance standards as Didi. Drivers need facial recognition before leaving the car every day, and the entire trip is recorded. Passengers can share itinerary, emergency help, and alarm in the Hua Xiaozhu APP. (36Kr)

　　9. Jordan, China sued Amazon and other platforms: for selling AJ products, the word "Jordan" is marked

　　Recently, the Beijing Intellectual Property Court accepted two appeal cases caused by the sale of "aj" sneakers but marked "Jordan". Jordan Sports Co., Ltd. believes that Kumai.com (Beijing) Technology Co., Ltd. and Amazon Excellence Co., Ltd. marked the word "Jordan" in the process of selling Nike's "aj" sneakers on Tmall, Amazon and other channels, infringing on the exclusive rights that Jordan enjoys for the "Jordan" series trademark. Therefore, the court was requested to rule that the defendants in both cases would stop infringement and compensate for losses. At present, the case is under further trial.

　　Tianyan Check data shows that Jordan Sports affiliated company is Jordan Sports Co., Ltd., which was established in June 2000 with a registered capital of RMB 450 million. The legal representative is Ding Guoxiong. Its business scope includes the design, development, production, and sales of sports shoes, sports clothing, sports accessories, bags, hats, socks, non-medical daily protective masks; sales: textiles, daily necessities, sports goods and equipment, etc. Among its shareholders disclosed by the Industrial and Commercial Bureau, the largest shareholder is Fujian Baiqun Investment Co., Ltd., with a shareholding ratio of 64.73%, the second largest shareholder is Ding Jiafang, with a shareholding ratio of 16.18%, and the third largest shareholder is Ding Canhui, with a shareholding ratio of 8.09%. Tianyan Check shareholder information shows that the company's ultimate beneficiaries are Ding Yezhi and Ding Guoxiong. (Europe)

　　Cross-border e-commerce

　　10. eBay completes docking with SF Express and Tongmail to provide trackable logistics services

　　On July 22, the E-commerce Daily learned that starting from July 20, 2020, eBay has added two new carriers that have completed docking with the platform and provide traceable logistics services. The new carriers added this time are SF Express and mail. The logistics suppliers uploaded to the eBay platform are "SFExpress" and "Topyou" respectively. The logistics service tracking information they provide will be synchronized to eBay and will be regarded by the platform as compliant with the “eBay policy on trackable logistics management solutions.” (E-commerce News)

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