#Laogao E-commerce Newsletter# [E-commerce Evening News on July 10] Taobao Special Edition launches the first "1 Yuan Direct Purchase Festival"; Pinduoduo opens the national trend market event to build ancient style travel hall and other venues; WeChat team: will fully remove WeChat stores and launch WeChat stores; Wu Xiaobo responds to the live broadcast's debut failure: his own performance and product selection logic leads to it; news said that Meituan has established an independent group meal department to penetrate the multi-person dining scene business...
E-commerce newsletter
1. Taobao Special Price Edition launches the first "1 Yuan Direct Purchase Festival"
36Kr learned that Taobao Special Price Edition announced on July 10 that 1.2 million industrial belt merchants on the platform will launch the first "1 Yuan Shopping Festival" in the history of e-commerce. According to the person in charge of Taobao Special Price Edition, Taobao Special Price Edition will normalize the shopping festival of one million products and will be launched every Friday. 70% of the goods in the special zone are directly supplied to overseas foreign trade factories, with the same quality but far lower than the price of big brands. (36Kr)
2. Pinduoduo opens national trend market activities to build venues such as ancient style travel halls
According to July 10, Pinduoduo officially started the national trend market event from July 10 to 16. Users search for "national trend painting scroll" on Pinduoduo to enter the event special page. According to reports, this national trend market event covers multiple categories such as clothing and home furnishings, among which the clothing category will focus on Hanfu. According to reports, Pinduoduo will build multiple event venues such as the Ancient Style Time Travel Hall, and launch multiple discounts such as 10 billion subsidies, instant kills 10,000 people group, and super promotions. (E-commerce News)
3. WeChat team: We will fully remove the WeChat store and launch the WeChat store
According to Sina Technology, the WeChat team said that since WeChat stores are no longer maintained, the "Add Function Plugin" entrance will no longer support adding WeChat stores, and WeChat stores will be fully offline in the future. At the same time, the WeChat team also stated that it will launch a "WeChat Small Store" next, a set of upgraded mini-programs that are free of development and cost-free, providing functions such as product sales, order logistics, customer service after-sales service, and mini-program live broadcasts. For merchants that have opened and used WeChat stores, WeChat will support upgrading to new pages of small stores. It is understood that the "WeChat Store" was launched on May 29, 2014 and has functions such as adding products, product management, and order management. Developers can use the interface to add products in batches and open stores quickly. (E-commerce News)
4. JD Express: 20% off when receiving the goods before July 24
According to July 10, JD Logistics’ official Weibo account today stated that from July 10 to July 24, JD consumers can enjoy the first 20% discount on shipping fees when sending express delivery when receiving goods. According to the official introduction, there are two ways to offer this discount activity, including making an appointment to send the goods after shopping in JD.com, and couriers picking up the express goods when delivering the goods; and users directly sending the goods through JD.com couriers when signing for the express. (E-commerce News)
5. Alibaba 1688: Provide free e-commerce operation vocational skills training to all graduates in the next two years
36Kr learned that Alibaba 1688 has announced that it will provide free e-commerce operation vocational skills training to all graduates in the next two years. After fresh graduates verify their academic qualification information, they can obtain all courses for free. In addition, each college student can receive up to 2 million in purchase credit purchases, which is used to start their own businesses. At the same time, the Ministry of Education College Graduates Employment Association and Alibaba 1688 jointly issued digital talent certification certificates to those who passed the training. (36Kr)
Internet Information
6. Ele.me’s major revision, from “delivery food” to “delivery everything”
36Kr learned that on July 10, Alibaba Local Life President Wang Lei announced at a brand upgrade conference held online that Ele.me will not only be a food delivery platform in the future, but will also create a "economy around consumers" through service upgrades. At the same time, Ele.me's slogan will also go from "good but not expensive, delicious" to "what you love, what you come", and enable "young boy born in the 1995" (Wang Lei's words) Wang Yibo as the brand spokesperson. (NetEase Technology)
7. Xiaohongshu and Xiaozhu reach strategic cooperation
36Kr learned that on July 10, Xiaohongshu and the special homestay booking platform Xiaozhu announced a strategic cooperation. Xiaozhu has opened the Xiaohongshu B&B reservation entrance and opened a direct connection. The first batch of more than 300 homestays have settled in Xiaohongshu. According to Xiaohongshu official, more than 2,000 boutique brand homestays will be included in Xiaohongshu in the future. Previously, Xiaohongshu had reached a cooperation with the B&B and Apartment Management System orders. At present, users can complete guide search and homestay reservations in the Xiaohongshu community. There are booking portals on the homestay enterprise account homepage and the associated poi page. (36Kr)
8. News says Meituan has established an independent group meal department to penetrate the multi-person dining scene business
On July 10, 36Kr learned from multiple independent sources that Meituan has established a group meal incubation center in May this year, independent of the group meal project that had been tested previously into a single business department. This department belongs to the takeaway business department under the home business group, with Chen Xi as the person in charge and reports to Cui Yuqing, the product manager of the takeaway business department. However, this news has not received an official reply from Meituan. A person close to Meituan revealed that Meituan's business foundation in multi-person dining scenarios is relatively weak. In order to make up for the shortcomings, it will reconceive the business processes and service models, and hope to penetrate and verify from small-scale multi-person meals to large-scale multi-person meals. (E-commerce News)
9. Wu Xiaobo responded to the failure of his live broadcast's debut: his own performance and product selection logic lead to
In response to previous media reports that Wu Xiaobo's first live show "falls" out of his live broadcast, Wu Xiaobo published a long article titled "Wu Xiaobo: Fifteen Cans" on his WeChat public account admitting that the live broadcast was out of the way, saying that it was "confidence that hurt me." The article revealed that a dairy company only sold 15 cans of three-section milk powder during its live broadcast. As for the "cause of the overturn", Wu Xiaobo believes that it is mainly caused by his own performance and product selection logic. (Sanyan Finance)
Cross-border e-commerce
10. Amazon expands logistics distribution center in Atlanta
According to foreign media reports, Amazon has expanded its 1.5 million square feet warehouse in Atlanta and parts of Northern Georgia, with more than 5 million square feet of new lease this year alone. According to Colliers International, the newly rented warehouses bring Amazon's total network of fulfillment centers in the Atlanta area to at least 13 million square feet. Amazon said the facilities will create hundreds of full-time and part-time jobs, paying at least $15 an hour. (E-commerce News)
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