E-commerce Morning News on June 30

    　　#Laogao E-commerce Newsletter# [E-commerce Morning News on June 30] The first live streaming sales standard will be implemented in July, and chaos such as order swiping and killing young may be rectified; the first Xianyu Trendy Toy Festival will be opened today, with 1 yuan playing all the audience; Kuaishou released a one-stop video commercial capability transformation platform "Kuaishou Alliance"; Luo Yonghao responded that he was named by the China Consumers Association: half is praise for us, and half is a misunderstanding; freight fee is reduced! Starting from July 1, eBay SpeedPAK's major route freight rates will be adjusted...

    　　E-commerce newsletter

    　　1. The first live streaming sales standard will be implemented in July, and chaos such as order brushing and killing of young people may be rectified.

    　　Recently, the China Advertising Association formulated the "Code of Behavior of Online Live Streaming Marketing Activities", which will be implemented from July 1, focusing on standardizing order brushing and false publicity in the live streaming industry. The "Specifications" point out that online live broadcast marketing entities shall not use traffic fraud methods such as order brushing and credit speculation to create or tamper with transaction data and user evaluations. No false or misleading commercial publicity shall be carried out to deceive or mislead consumers; no smoking or publicity tobacco products (including electronic cigarettes) shall be allowed in live broadcast activities. (China News Network)

    　　2. Kuaishou releases a one-stop video business capability transformation platform "Kuaishou Alliance"

    　　36Kr learned that recently, Kuaishou officially released the one-stop video commercial capability transformation platform "Kuaishou Short Video Ecological Alliance". According to official reports, on the Kuaishou Alliance platform, advertisers can implement self-service operations and push advertisements to matching users based on user tone. The platform can cover 29 first-level industries and 116 sub-industry at the same time. (36Kr)

    　　3. The first Xianyu Trendy Toy Festival kicks off today, 1 yuan to play the whole venue

    　　According to June 29, the first Xianyu Trendy Toy Festival will be launched today for two days. It is understood that there are four major venues for this trendy toy festival. The lucky bag venue launched 100 lucky bags with a super low price of 1 yuan. The way to play the IP venue is to win a full set of IP blind boxes. The original out-of-print venue mainly features collectors’ limited-edition trendy toys starting at 1 yuan. There are 100 painters in the live broadcast venue to take orders at a low price of 1 yuan. In addition, the venue also added surprise hidden gameplay. Collect all the fragments to get the limited edition badge of the "2020 Xianyu Trendy Toy Festival" created by Xianyu and Modern Sky Visual Creative Brand MVM. (E-commerce News)

    　　4. JD Logistics joins hands with Hubei Province Supply and Marketing Cooperative to upgrade the county logistics system

    　　According to June 29, today, JD.com Group signed a strategic cooperation agreement with Hubei Provincial Supply and Marketing Cooperatives. The two parties will establish extensive cooperation in e-commerce, information management, supply chain building, logistics development, etc. Ren Guangle, general manager of JD Logistics Central China Regional Branch, said that JD will work with Hubei Provincial Supply and Marketing Co., Ltd. to help Hubei build a large-scale, informatized and modern agricultural industry through its strong logistics infrastructure and the three-dimensional industrial competitive advantages with the Internet as the core, and develop an agricultural e-commerce system with complete functions, high added value and strong competitiveness. (E-commerce News)

    　　5. It is said that Tencent and Chunhua Capital will provide financing for community e-commerce "Xingsheng Youxuan", responding: The information is inaccurate

    　　According to Bloomberg, Tencent and Chunhua Capital will provide financing for community e-commerce "Xingsheng Youxuan", with Xingsheng Youxuan valued at US$3 billion. In response, Xingsheng Youxuan responded: The information is inaccurate, and the valuation and investor information are not accurate. (Titanium Media)

    　　Internet Information

    　　6. Huicong.com launches its first live broadcast of industrial products on Kuaishou

    　　According to June 29, at 7 pm on June 28, HCong.com's first live broadcast of industrial products on Kuaishou platform was launched. Without attempts to promote and distribute the site outside the site, the live broadcast received 22,000 likes, and the live broadcast lasted 1 hour and 6 minutes. HCong.com said that this live broadcast attempt has opened up a new direction for the B-end industrial product marketing model. (E-commerce News)

    　　7. Alipay: More than 40 financial institutions have launched live financial management broadcasts on Alipay

    　　36Kr learned that Alipay said that since Alipay officially opened its platform live broadcast capabilities in May, more than 40 financial institutions have launched financial management live broadcasts on Alipay, covering a total of 34.19 million people. In addition, the current financial management users on Alipay have exceeded 600 million. Alipay has cooperated with more than 300 banks, fund companies, insurance companies, securities companies and other financial institutions to provide users with more than 6,000 financial management products. (36Kr)

    　　8. Luo Yonghao responded that he was named by the China Consumers Association: Half of it was praise of us, and half was misunderstanding

    　　On June 30, Luo Yonghao responded on Weibo to the issue of being named by the China Consumers Association: "The "name" of the China Consumers Association is half praised by us and half a misunderstanding, but it was played by a certain media as a rogue title party, and then it spread out." (Titanium Media)

    　　9. Top 100 Chinese Supermarkets in 2019: China Resources Vanguard ranked first in annual sales, Hema Fresh grew the fastest

    　　According to the annual survey of the China Chain Business Association, the sales scale of the top 100 supermarkets in China in 2019 was 979.2 billion yuan, a year-on-year increase of 4.1%, accounting for about 18.1% of the total retail sales of social food in the whole year; the total number of stores of the top 100 supermarkets was 26,000, an increase of 6.6% over the previous year. (Titanium Media)

    　　Cross-border e-commerce

    　　10. Shipping fee has been reduced! Starting from July 1, eBay SpeedPAK freight rates will be adjusted for all major roads

    　　eBay issued an announcement that starting from July 1, 2020, China time, SpeedPAK and SpeedPAK Mini cross-border logistics solutions will simultaneously reduce the freight prices from mainland China or Hong Kong to major routes. Sellers can check the detailed price lists of SpeedPAK and SpeedPAK Mini on the official website of Orange Network. (Europe)

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