How to deal with the low exposure rate of Taobao and how to optimize it?

　　Taobao operation is inevitable to optimize Taobao SEO because no store fully complies with the rules, and the well-operated stores have grown through continuous optimization. When we are on Taobao, we must know the importance of Taobao SEO to our store. We must have a certain understanding and understanding of it in advance, especially some behavioral norms that can be avoided. Among them, exposure is a very important data. So what should we optimize? The editor of the announcement will tell you!

　　Baby with poor exposure

　　1. Chinese keyword error: Check the product title for errors or homophones.

　　2. The keyword arrangement is messy: Check whether the keywords of the product are split or arranged in a mess and rearrange them.

　　3. Products have no sales record: The product has no sales record, resulting in low sales rate and will not be collected by Taobao search engines. The product can be re-listed or promoted.

　　4. Product evaluation difference: When the product evaluation is very poor, the first thing to do is to self-check the quality or service issues. While improving the product quality, the product can be re-listed.

　　5. Product points deduction and reduction: If multiple optimizations do not increase exposure, check whether the product is invisible and downgraded. If so, the product can be re-listed.

　　6. The title is insufficient: try to fill the title with 30 characters, and full-width symbols are not available

　　7. Product name does not match: When understanding the product platform, you often search for such keywords, and try not to use dialect words as the product name.

　　8. The title word does not match the search: Don’t write too detailed baby descriptions in the title. You can search for similar products in the search bar and refer to the top-ranked product attribute word descriptions.

　　Baby with high exposure

　　1. Don’t optimize Taobao titles too frequently. Generally, it is best to optimize once every 7 days, and the new product will be optimized once every 3 days.

　　2. Pay frequent attention to the hot-selling keywords in the Taobao homepage and Taobao search drop-down box. If you find that there are keywords with the same attributes as the product, you can add the hot-selling keywords to the product title.

　　Some factors affecting baby ranking and Taobao’s natural traffic, as shown in the figure

　　First: Category Relevance. (Simple understanding is whether the baby's category, attribute, title word and search keyword are related.)

　　Second: Do not use too many special symbols in the title, especially full-width symbols such as "【】" and "*☆". These symbols are not good for search engines. Sometimes they will be misjudged during system detection, resulting in inability to detect them. Generally, when combining titles, try to choose legible symbols, such as spaces, "/", etc., and it is recommended to use space symbols.

　　Third: It is conducive to search engines, and keywords should be kept as complete as possible. For example, "wireless Bluetooth speakers" and "bluetooth noise-cancelling headphones", generally speaking, tight keywords are more conducive to search than non-tight keywords.

　　The three DSR reviews of the store have a great impact on product rankings. If you want the store products to obtain a better product ranking, it is necessary to do a good job of DSR. Especially in recent years, if you want your baby to have a good ranking in Taobao search, you must ensure that your store DSR is popular.