E-commerce Evening News Briefing on June 22

#Laogao E-commerce News# [E-commerce Evening News on June 22] Tmall Elf: 80% of the resources will be handed over to cooperative manufacturers in the next two years; Douyin opens live broadcast privileges of enterprise accounts including two major conversion components: appointment service and group purchase; Taobao officially enters the field of education, and will help education and training institutions to obtain more than 100 million new students in the next three years; Suning.com: J-10% money-saving plan will not be stopped, and the value war will be fought for a long time; Amazon will stop supporting Dash Wand from July 21...

E-commerce newsletter

1. Tmall Elf: 80% of the resources will be handed over to partner manufacturers in the next two years

Du Haitao, general manager of Tmall Elf Market Operations, said that 80% of the resources will be handed over to partners in the future. Through the drills during the 618 period, this operating resource allocation will last for at least two years, including the operational manpower of hot-selling incubation related products, marketing resources for the large consumption season, etc., which are all tilted towards partners in different forms. (36Kr)

2. Alipay's parent company Ant changed its name: "Jinfu" becomes "technology"

36Kr learned that after using the abbreviation of "Ant Financial", Alipay's parent company had recently launched the new name "Ant Group". Sources said that with the approval of the State Administration for Market Regulation, Ant's full name has been changed from "Zhejiang Ant Small and Micro Financial Services Co., Ltd." to "Ant Technology Group Co., Ltd.", and the next step will be to handle industrial and commercial registration changes. (36Kr)

3. Suning.com: J-10% money-saving plan will not stop, and the value war will be fought for a long time

Suning.com announced today that the J-10% money-saving plan will not be stopped and will continue. On June 18 this year, Suning.com officially launched the J-10% money-saving plan, directly with JD.com in categories such as home appliances, mobile phones, computers, supermarkets, etc. According to Suning 618 battle report data, Suning.com's omni-channel sales volume increased by 129% on the day of 618. It is reported that Suning.com has applied for the "J-10%" trademark, which belongs to the 35th category and is advertising sales category. At present, the "J-10%" trademark is still waiting for substantive review. (36Kr)

4. Meituan released Dragon Boat Festival travel big data: The consumption power of the post-90s and post-00s generation is strong

Meituan big data shows that this year's Dragon Boat Festival holiday has increased significantly compared to May Day train ticket reservations, and high-speed rail peripheral tours, parent-child tours, self-driving tours, holiday tours, etc. have become the key words for Dragon Boat Festival tourism consumption. Among the people who bought tickets on Dragon Boat Festival, the "old waves" such as the post-90s and post-00s have become the mainstream ticket purchases, and the post-80s and post-70s have followed closely. In addition, Meituan air ticket data shows that due to the impact of the epidemic, the overall air ticket price of Dragon Boat Festival has dropped by 30% compared with last year, especially in previous years, the price reduction of popular routes has increased by 20% year-on-year. TechWeb)

5. Douyin opens the live broadcast privileges of enterprise accounts, including two major conversion components: appointment service and group purchase

According to Yibang Power Network, Douyin has recently opened live broadcast permissions to enterprise accounts, covering all certified Douyin enterprise accounts and corporate users who have passed the free enterprise information verification. According to the information, the live broadcast-related privileges obtained by the enterprise account include two major conversion components: appointment service and group purchase, and sharing products in the live broadcast room. It is understood that on June 17, Juliang Engine launched a special event "Online No Close, Enterprise Live Broadcast Month", continuing to open exclusive privileges for Douyin enterprise accounts, Juliang Engine's corporate products and services, and also increasing traffic support of 500 million yuan. (E-commerce News)

Internet Information

6. XTW and Microsoft Xiaobing launch customized clothing design, production and retail platforms

36Kr learned that sporting goods company XTT Group and Microsoft Xiaobing announced a cooperation recently. The customized clothing design, production and retail platform jointly launched by Microsoft Xiaobing artificial intelligence creation technology will be launched soon. According to reports, this platform is expected to be deployed and officially launched in early July. By then, with the help of an extra-step series of consumer activities, consumers can customize and purchase exclusive extra-step brand clothing with the support of flexible production. (36Kr)

7. Taobao officially enters the field of education and will help education and training institutions to obtain more than 100 million new students in the next three years.

On June 22, Taobao released the "100 million new student plan" today, officially announcing its entry into the field of education. Relying on Taobao's 800 million active users, tools such as live broadcast, marketing, mini programs and "Guess You Want to Learn", Taobao will build a brand new online education infrastructure, helping more than 1,000 tutoring and knowledge payment institutions acquire more than 100,000 freshmen in the next three years.

In March this year, Taobao Education Department was officially established, parallel to Juhuasuan, Taobao industry, C2M, content e-commerce and other departments, and reported to Taobao Tmall President Jiang Fan. Currently, there are tens of thousands of institutions on Taobao, including New Oriental, Future of Future, VIPKid, Houda Education, etc., which collect 3 million courses. Huang Lei, general manager of Taobao Education Department, said: "Universal Taobao has never lacked education products. Online education exploded on a large scale at the beginning of this year, and Taobao also took advantage of the trend to strengthen operations and accelerate the digitalization of the education industry through platform methods." (Yiou)

8. Douyu announced the data of 618 shopping carnival: 80 anchors have a total of 84 live broadcasts

36Kr learned that Douyu introduced that from June 1 to June 20, Douyu and Taobao Alliance launched the "618 Douyu Shopping Carnival". As of 24:00 p.m. on the 20th, a total of 80 anchors in Douyu Shopping Area launched a total of 84 special events for selling goods, of which 618 were broadcast on the same day. According to the relevant business person in charge of Douyu, the platform is currently contacting e-commerce platforms such as JD.com and Youzan. Douyu officially launched the shopping live broadcast area on June 10. (36Kr)

9. Aikucun launches brand sales platform "Xindian"

Aikucun recently officially launched a decentralized brand sales platform - Xiangdian. The platform provides consumers with cost-effective and authentic products from over 10,000 brands, and more than 1.8 million store owners provide services including product selection, recommendation, and after-sales service. (Europe)

Cross-border e-commerce

10. Amazon will stop supporting Dash Wand from July 21

According to the Verge report, Amazon recently sent an email to users, announcing that it will stop supporting Dash Wand devices from July 21. It is understood that Dash Wand was released in 2017 and allows users to scan barcodes and automatically add scanned items to their shopping carts. Previously, Amazon stopped selling Dash buttons in February 2019 and closed its feature service in August last year. (E-commerce News)

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