The secret to double traffic - a channel for e-commerce sellers to obtain traffic

      Today, Laogao E-commerce will first popularize the channels for obtaining traffic. We divide it into two types: natural traffic (free traffic) and paid traffic (direct traffic, diamond exhibition, Taoke, etc.)

【1】Factor related to natural flow

      The word selection of the title is very important. The word selection can be combined with product categories and product attributes. Refer to Taobao hot words and main words in the search bar of the homepage and the words for category. Secondly, the search needs to be used in actual use. For example, when you search for the first row of the "four-piece set", the brand, style, size, etc. appear in the first row. There are also some recommended words below, which can be used as long as the product that matches yours. This method is also suitable for word selection through trains! You must write a subtitle, which can be an activity or differentiate the main selling points of the product into the subtitle. You can write 150 words here, and everyone should make good use of it!

Comprehensive statistics are as follows:

      A: Find the words that users are used to search for (regional idioms may be different, for example? Spoon: Some places are called spoons, and some places are called spoons, spoons, and we call spoons)

      B: Combining words based on product category attributes

      C: Rubik's Cube combines home page search to pick words

      D: You must write a submark!

picture:

      The pictures are clear and beautiful in line with Taobao's standards. You can play with personality, but you must meet Taobao's benchmarks and minimum bottom line. Not only pictures, but also the title on the mobile phone needs to be done. Remember to use your phone to see the effect after doing it. The mobile phone screen is much smaller than the computer screen!

The picture requirements are as follows:

      A: Simple, clear and neat

      B: The pictures are for buyers, not for you

      C: From the perspective of consumers, the product attributes of the picture must be filled in comprehensively and accurately. This is a weighting effect, so that consumers can find what they need!)

Conversion rate:

      In order to improve the conversion rate, the design of visual promotional posters, plans, product information, size specifications, model pictures, details pictures, etc. cannot be ignored. In terms of service, customer service must serve the first customer well, prompt customers to place orders, and logistics will be issued in a timely manner. Avoid refund disputes, or refund rate and other factors that will affect your ranking.

      Don’t just imitate it. What words others use are easy to sell may not necessarily be easy to sell. You should keep testing, but never modify the main keywords. This can be observed in combination with business consultants.

      While accumulating sales, remember to maintain customers well. As sales grow, it will also have a lot to do with your ranking. If your customers are not maintained well and the scores are declining, the overall ranking will also decline, and the traffic will naturally not drop. And to maintain customers, you can increase the old customer base, maintain and raise them in captivity, and promote new products well.

【2】Paid traffic acquisition channel

      After the organic traffic is done, let’s talk about the acquisition of paid traffic! Four paid weapons. The drilling exhibition is a bomber, the direct train is a machine gun, the Taoke is a sniper rifle, and the Majibao is a smoke bomb !

      The core of the express train is a tool for driving traffic, a precise acquisition of traffic, and a key word bidding promotion. The main indicators are: click-through rate, ROI, quality score, and conversion rate! It can display high-quality babies to customers with greater clarity to achieve the final transaction!

      A tool for obtaining traffic on a large scale is suitable for more mature merchants, and it is a tool that tests the creativity of pictures to show the cost of quantity.

      Taobao customer is a promotion tool that pays for delivery. It is suitable for some freshly-official merchants. As long as the transaction commission ratio is set in the backend, you can start to promote Taobao customers, and you can also open some key product promotion plans for promotion!

      Majibao is a promotion tool that has just been released. Small investment and large exposure. Interact with customers in the form of answering questions, which is suitable for event warm-up, new product previews, low-priced product promotion, etc.! Test, constantly test and test, and every detail must be done well and the data precipitation and analysis must be done.

This article comes from: http://www.shxuanming.net . Please indicate the Laogao e-commerce circle - let the world have no difficult e-commerce!