E-commerce Evening News Briefing on June 16

　　#Laogao E-commerce News# [E-commerce Evening News Brief on June 16] The first live e-commerce research base was established, and the complaint platform was launched simultaneously; Tmall 618: 13 Taobao live broadcast rooms have sold over 100 million yuan; JD Express: Build a direct supply channel for "direct sales in the place of origin + logistics transportation"; WeChat opens MCN to settle in; Didi freight's first batch of pilot cities will be announced, and will be launched in Chengdu and Hangzhou from the 23rd...

　　E-commerce newsletter

　　1. Tmall 618: 13 Taobao live broadcast rooms have sold over 100 million yuan

　　According to the news on June 16, the latest data from Tmall 618 shows that as of 7 a.m. on June 16, the cumulative transaction amount of 13 Taobao live broadcast rooms during Tmall 618 has exceeded 100 million yuan, and merchants come from many industries such as 3C digital and beauty. At the same time, Taobao live broadcast guided transaction amount to increase by more than 250% year-on-year. It is understood that since the opening of Tmall 618 on June 1, the first brand live broadcast room with Taobao live transactions exceeding 100 million yuan was Huawei, which took 5 days. (E-commerce News)

　　2. JD Express: Build a direct supply channel for "direct sales in the place of origin + logistics transportation"

　　36Kr learned that JD Express has immediately conducted a comprehensive investigation of all front-line warehousing personnel, drivers, couriers, etc. in Beijing. In response to the problem of "difficulty in buying vegetables", JD Express has linked dozens of vegetable and fruit production and planting enterprises and farmers in the suburbs of Beijing and Shandong and other places to provide direct procurement and direct sales services for fresh products from the origin, and to build a direct supply channel for "direct sales from the origin + logistics transportation". (36Kr)

　　3. Suning Retail Cloud opens its 6000th store, making it the second store for the owner

　　On June 16, in a small town shopping mall in Yiwu, Zhejiang, the "World Small Commodity Center", Suning Retail Cloud, the 6000th store in the country, opened in Yiwu, Fotang Town, Retail Cloud, which marks that in the post-epidemic era, it continues to enter a period of rapid fission from 1 to N. In 3 years, retail cloud has achieved a breakthrough of 6,000 stores. (Titanium Media)

　　4. WeChat opens MCN entry

　　WeChat recently issued the "Announcement on the Opening of WeChat Content Service Providers", which introduced that WeChat has prepared to launch a Content Service (MCN) zone, which supports content agency operation services. This is also the first time that WeChat has publicly invited MCN institutions to settle in, which means that WeChat's commercialization has taken another step forward on the server side. (Tech Planet)

　　5. The first live e-commerce research base was established, and the complaint platform was launched simultaneously

　　People's Daily New Media and People's Daily Smart Media Research Institute recently initiated the establishment of a live e-commerce research base. Focusing on all aspects of live e-commerce such as industry data research, professional training, anchor discovery, supply chain construction, consumer rights protection, etc., the live e-commerce research base will launch a series of measures. (First Financial Daily)

　　Internet Information

　　6. NetEase Cloud Music officially released the K song app "Yin Street", and NetEase CEO Ding Lei settled in

　　36Kr learned that today, NetEase Cloud Music held a Yinjie launch conference with the theme of "Singing while you are young", and officially released the independent K-song App "Yinjie" for young people. At the press conference, Yinjie announced the upgrade of the launch of the "Star Sound Plan PLUS", investing 200 million yuan in funds and resources in the future, and cultivating 100 new music stars within three years. NetEase CEO Ding Lei has also settled in Yin Street. (36Kr)

　　7. The first batch of pilot cities for Didi Freight will be announced and will be launched in Chengdu and Hangzhou from the 23rd.

　　On June 16, Didi Freight announced that it will select Chengdu and Hangzhou as the first batch of trial cities based on the user voting results of the "Kaicheng Call in Progress" activity on the Didi Chuxing App, and the recruitment of drivers in various cities. The launch date is June 23. According to Didi Freight, users in Chengdu and Hangzhou can place orders through the "Freight" page of the Didi Chuxing App from June 23 to experience Didi's same-city freight service. TechWeb)

　　8. Apple sends an invitation letter to WWDC 2020 online event

　　Apple today sent an invitation letter to the WWDC 2020 online event. It is expected that on June 22, developers, designers, and media practitioners from all over the world will participate in this form. (cnBeta)

　　9. News says Tencent plans to invest in iQiyi, iQiyi rose 40% before the market

　　According to two people familiar with the matter, Tencent plans to become iQiyi's largest shareholder. One of the people familiar with the matter said that Tencent has contacted Baidu, which owns 56.2% of iQiyi's shares, to purchase shares of undetermined size, but whether Tencent has contacted iQiyi is still unknown. (Titanium Media)

　　Cross-border e-commerce

　　10. Shopee brand service upgrades and starts the official agency service provider recruitment plan

　　On June 16, Shopee brand services have been upgraded again, and the official agency service provider recruitment plan has been launched to better provide Chinese brands with the operation services of Shopee official flagship store.

　　According to reports, Shopee official agency service provider, abbreviated as Shopee Partner, refers to a high-quality organization that has the official certification of the Shopee platform and provides professional agency services to cross-border merchants.

　　Shopee Partner requires an official certification process, and the official will also release the list of certification service providers quarterly. After passing the review, Shopee Partner can enjoy multiple official benefits such as priority recommendation of brand customers, platform exposure, and one-to-one professional service for staff. (Brand Clothing Network)

 Click to register < a> Apply to join the well-known domestic e-commerce network - Laogao E-commerce Club. All businesses, Tmall merchants, Taobao Crown Stores, Jinguan Stores, and other e-commerce platform merchants can apply to join! < a>

,