Must-know rural Taobao operation skills

Rural Taobao operation skills are a powerful weapon to operate rural Taobao well. There are many rural Taobao operation skills, including some rural Taobao operation skills that must be known! Each specialty product must be unique. Even if it is already a specialty product well-known by the people of the whole country, it must have unique selling points to have the gene to become a good brand. If you want to find the uniqueness of your own brand, rural Taobao partners can start from the following 4 aspects:

1. Pay attention to the value of origin

Find value belonging to the origin, and before packaging your product, pack the origin. For example, in northern Shaanxi Mizhi, there is Mizhi Mizu, which is famous at home and abroad, and has a long history. Merchants selling specialties in northern Shaanxi must make use of the value of the origin.

2. Focus on high-standard value

Only high-standard specialties can go far, and we cannot temporarily greed for cheap prices to reduce product quality. Product quality must be strictly controlled, and products must be standardized and processed as much as possible. Of course, don’t forget to promote it while doing high standards. Try to use social media such as Weibo, WeChat and even live broadcast platforms to allow consumers to watch your product production process and strive to enhance consumers’ favorability.

3. Pay attention to the value of safety and health

Chinese people now basically pay attention to the safety and health of their products, especially agricultural and special products. When looking for brand value, special brands may try more about product efficacy, safety and health added value, and become an expert brand specializing in a certain health field in the minds of consumers, and can quickly have a large number of loyal customers.

4. Focus on the value of unique process manufacturing

The unique manufacturing process is also a trick that consumers remember. No matter which specialty it is, it requires a certain process to make it. By packaging these processes to a certain extent, you can get another unique value point of the brand. One way for people to understand this kind of craft is to display offline and video, and just make good use of the self-propagation energy of social networks.

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