E-commerce Evening News Briefing on June 10

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on June 10] During the 618th period, the Potala Palace entered Tmall, bringing replicas of cultural relics and a series of cultural and creative products; Suning 618 Wukong List: Midea won the first place in sales of home air conditioners, and Gree ranked second; Immediate App resumed online and launched version 7.0; More than 500 brands set up "digital offices" in Alipay, and issued hundreds of millions of consumer subsidies; AliExpress: The number of new stores opened in March this year increased by 132% month-on-month...

　　E-commerce newsletter

　　1. "Rural E-commerce Talent Report": Pinduoduo becomes the largest talent-driven agricultural platform

　　On June 10, the Smart E-commerce Research Institute of China Agricultural University released the "2020 China Rural E-commerce Talent Current Situation and Development Report" estimate: "The gap in 2025 will be 3.5 million people." Pinduoduo is quickly becoming the largest talent-driven agricultural platform. In 2019, more than 580,000 active agricultural products merchants were driven by more than 86,000 new farmers in return, and directly connected to more than 12 million agricultural producers. (Titanium Media)

　　2. During the 618th period of the Potala Palace, it will be launched in Tmall, bringing replicas of cultural relics and a series of cultural and creative products.

　　On June 10, the Potala Palace also moved to Tmall during the 618th period, and also brought the treasures of the museum - the replica of the cultural relics "Eight-Piece Lotus Vajra Mandala", the Potala Palace's high-simulation architectural model, and a series of cultural and creative products such as Tibetan opera bookmarks, tea cups, canvas bags, etc. (Titanium Media)

　　3. JD PLUS DAY: Member transaction volume increased by more than 120% year-on-year

　　36Kr learned that according to JD.com, on June 8, JD.com's PLUS DAY transaction volume increased by more than 120% year-on-year. Among them, the top categories of transaction volume growth rankings cover multiple categories such as alcohol, food and beverage, computer office, etc. The transaction volume of brands such as Moutai, Wuliangye, Mengniu, and Siemens increased by 3 times year-on-year. In addition, the amount of life rights received increased by 22.7 times year-on-year. JD PLUS members' favorite rights are Burger King, COSTA and Wanda Movies. (36Kr)

　　4. Suning 618 Wukong List: Midea won the first place in sales of home air conditioners, Gree ranked second

　　On June 10, Suning.com Wukong's rankings showed that as of 12:00, among the three major lists of household air conditioners, air conditioner hanging and air conditioner cabinets, Midea won the first brand sales and sales list for the first time, Gree and Haier followed closely; in the electric water heater rankings, Haier, Midea and Smith's sales top three brands; in the dishwasher rankings, Siemens surpassed Midea and won the first brand sales and sales list. (Suning.com)

　　5. WeMall launches its first retail shopping festival today

　　36Kr learned that on June 10, smart business service provider WeMeng officially announced that from now until June 18, WeMeng will work with nearly 100 retail brands such as Mengjie, Lenovo, GXG, Lin Qingxuan, Shanghai Jahhua and other nearly 100 retail brands to start the first online and offline interconnected retail shopping festival. According to WeMall, the 616 Retail Shopping Festival covers multiple categories such as beauty and digital, and helps retail brands to attract public domains to promote transformation through four major measures: advertising traffic in circle of friends, social fission marketing, live broadcast interaction, and offline shopping guide promotion. (36Kr)

　　Internet Information

　　6. Baidu acquires cloud game manufacturer "Red Finger"

　　36Kr learned that Tianyan Check data showed that on June 2, Hunan Microcomputer Internet Information Technology Co., Ltd. underwent a number of industrial and commercial changes, with many shareholders withdrawing, and only the remaining shareholders are Beijing Baidu Netxun Technology Co., Ltd. At the same time, the filing of senior management personnel has also changed, including Ma Jie and other senior management personnel withdrawing, and Baidu CTO Wang Haifeng was added. Weicommunication Internet is a veteran domestic mobile cloud game manufacturer. It is mainly engaged in the construction and research and development of smart phone application virtualization platforms. In 2015, it launched the cloud mobile phone - Red Finger Cloud Mobile. (36Kr)

　　7. The Immediate App is back online and launches version 7.0

　　On June 10, Jiji app announced in July last year that it could not be used due to "technical upgrades", and now it has finally been "upgraded". It is immediately announced that its version 7.0 will be officially launched at noon on June 10. (Titanium Media)

　　8. More than 500 brands set up "digital offices" in Alipay and issue hundreds of millions of consumer subsidies

　　According to reports on June 10, more than 500 brands including McDonald's, KFC, Watsons, Fantastic, Atlantis and other brands have set up digital "offices" on Alipay, and at the same time, they have issued a total of hundreds of millions of consumption coupons and discount cards during Tmall 618. At present, users can receive brand discounts by searching for "Hui Life Festival" on the Alipay side. (Titanium Media)

　　9. Tencent’s internal testing of QQ shopping, live shopping, QQ group display window

　　The QQ team pushed a tweet in QQ titled "QQ Huigou, invite you to internal testing". It is reported that QQ Huigou is a sharing social e-commerce mini program. In addition to QQ Huigou, QQ groups are also testing the "QQ Group Showcase" function internally. The entrance to the group showcase is on the group application and group chat input bar. Currently, only some group owners have the authority to activate this function. Group owners can list different products and group members can purchase. In addition, QQ is trying to sell goods on live streaming. (Tech Planet)

　　Cross-border e-commerce

　　10. AliExpress: The number of new stores opened in March this year increased by 132% month-on-month

　　According to the news on June 10, according to Yibang Dynamics, data disclosed by AliExpress yesterday showed that in March this year, the number of new stores opened on AliExpress platform increased by 132% month-on-month. At the same time, in the "New Demand for Home Consumption" special event in mid-April, the overall transaction volume exceeded US$100 million. Among them, the US market transaction volume increased by nearly 180% month-on-month, the sales of wigs doubled, and the number of household appliances, toys and other categories exceeded 40%. In the Russian market, TV sales during the epidemic increased by more than 220 times year-on-year, with an increase of more than masks and other epidemic prevention materials. (E-commerce News)

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