June 9th E-commerce Morning News

#Laogao E-commerce Newsletter# [June 9 E-commerce Morning News] The first national "live streaming sales" standard is being formulated; Tmall International 618 import day: 10 major groups release 2,300 new products; Pinduoduo and Guangzhou Baiyun District have reached strategic cooperation to launch the first "beauty and cosmetics restaurant"; Meituan upgrades a million-dollar store to launch financial assistance for street stall merchants and other measures; TikTok is the double champion of global non-game APP downloads and revenue in May...

E-commerce newsletter

1. The first national "live streaming" standard is being formulated

After investigation and in-depth research, the China Federation of Commerce recently issued a notice requiring the association's media shopping professional committee to take the lead in drafting and formulating two standards, including the "Basic Standards for Video Live Shopping Operation and Service" and the "Guidelines for Evaluation of Online Shopping Integrity Service System". This is the first national standard in the industry and will be released and implemented in July. (interface)

2. Tmall International 618 Import Day: 10 major groups release 2,300 new products

June 8th news, today, P&G, Johnson & Johnson, L'Oreal, LVMH, Kao and other 10 fast-moving consumer goods, beauty and fashion groups gathered in Tmall International 618 Import Day, launching 2,300 new products, including beauty, health care, personal care and other categories. The introduction said that before 618, the introduction of new brands and accelerating the launch of new products at Tmall International has become an important way for large groups to seek new growth in special times. (E-commerce News)

3. JD.com's first day of its release attracted a subscription amount of HK$42 billion, with oversubscription nearly 26 times

On June 9, Hong Kong's "Signup" quoted data from 10 brokerage firms that JD.com attracted retail investors' margin subscription amount of HK$42 billion on the first day of its listing and sale, and the oversubscription multiple was nearly 26 times. (Titanium Media)

4. Pinduoduo and Guangzhou Baiyun District have reached strategic cooperation to launch the first "Beauty and Cosmetics Excellent Restaurant"

36Kr learned that the "Beauty and Cosmetics Excellent Pavilion Launching Ceremony and Live Broadcast Festival" event jointly hosted by Guangzhou Baiyun District and Pinduoduo was held in Guangzhou. At this event, Baiyun District and Pinduoduo reached a strategic cooperation, and the two parties will start cooperation with the beauty industry as the starting point. The "Beauty and Cosmetics and Excellent Store" in Baiyun District will also officially settle in Pinduoduo, and brands such as Adolf, Shuimimo, Kazilan, and Hanhou under the district will enter the Excellent Store. (36Kr)

5. Meituan upgrades million-dollar store plans to launch financial assistance measures for street stall merchants

On June 8, Meituan continued to launch upgrade measures such as financial assistance, digital training and online operations for street stall merchants based on the recent "Spring Breeze Action" million-dollar store plan. In this upgrade plan, Meituan Business Loan provides one-month interest-free loans to newly opened stores in the local life service industry, without mortgage or face-to-face signing, the amount is issued in 15 seconds and the loan is released in 1 minute. It is expected that one million merchants will receive assistance in the future. (E-commerce News)

Internet Information

6. China Youzan: Complete investment in AiGuan Platform

36Kr learned that China Youzan issued an announcement stating that the board of directors announced that the share purchase agreement concluded by the company, Guang Friends and Guang Holdings, had been completed on June 8, 2020. After completion, the company holds 10% of the equity of Guang Holdings (which has actual control over the domestic group through the variable equity entity structure and enjoys the full economic benefits generated by its operation), which is equivalent to 2.94% of the voting rights of any shareholders' meeting of Guang Holdings. (36Kr)

7. Xiaomi Finance: "Xiaomi Mutual Aid" will be launched on June 15

Today, Xiaomi Finance, which has an insurance brokerage license, announced that it will launch "Xiaomi Mutual Aid" on June 15. According to him, "Xiaomi Mutual Aid" can be added for 0 yuan, with a maximum mutual aid fund of 500,000 yuan, covering more than 90 serious diseases. The specific details need to be clear after they are launched. As for the highest mutual aid fund, it is 200,000 yuan higher than the highest mutual aid fund of 300,000 yuan for Ant Financial Mutual Bao; in addition, in order to obtain users, Xiaomi Finance has launched cash subsidies, and you can receive cash red envelopes by joining users. (interface)

8. News says Microsoft Xbox live content may be postponed to August release

According to foreign media VentureBeat, Sony PS officially confirmed that the PS5 game launch conference will be held at 4 a.m. this Friday. Microsoft's Xbox live content originally scheduled to be held in June has chosen to postpone the release until August. Microsoft Xbox does not want to release "Xboxing Day" related content before Sony PS. Although these contents are not postponed to August, as long as Sony is the first to release, Microsoft may also produce corresponding release content in June. (3DMGame)

9. Zhang Chaoyang: In the future, more celebrities will be invited to Sohu live video broadcast

36Kr learned that Sohu Chairman and CEO Zhang Chaoyang started his live broadcast debut last night. The live broadcast sales are themed "Charles' Good Things Sharing". He said that this live streaming sales will "show off bricks and jade" and will attract more celebrities to Sohu Video to join the live streaming market in the future, combining it with Sohu's advantageous genes to create a unique value platform. (36Kr)

Cross-border e-commerce

10. TikTok is the double champion of global non-game APP downloads and revenue in May

On June 8, the latest data released by market research firm Sensor Tower showed that TikTok had more than 119 million downloads in May, with revenue exceeding US$95.7 million (approximately RMB 680 million), making it the double champion in the global download volume and revenue of non-game APPs.

Data shows that in May 2020, TikTok downloaded 119 million times on the global App Store and Google Play, becoming the world's largest non-game app, twice the same period last year. Among them, India's download volume accounts for 20%, making it the largest market for TikTok downloads; the United States accounts for 9.3%, ranking second. (Yibang Power)

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