E-commerce Evening News Briefing on May 20

#Laogao E-commerce Newsletter# [May 20 E-commerce Evening News] Juhuasuan will launch a special session of Hangzhou's foreign trade goods "Journal of Fairs" on May 21; JD Beauty and South Korea's Lotte Duty Free Shop have launched their first overseas live broadcast show; Youzan CEO Bai Ya's live broadcast debut battle report: reaching a strategic cooperation of over 100 million yuan; Alipay's homepage upgrade: the "travel" module is topped for the first time; Facebook enters the e-commerce field, allowing companies to establish free stores...

E-commerce newsletter

1. Juhuasuan will launch the special session of Hangzhou foreign trade goods "Jiuxian Conference" on May 21

According to the report of the World Business Network, the Hangzhou Municipal Bureau of Commerce and Alibaba Juhuasuan announced that it will launch a special event for Hangzhou Foreign Trade Products "Gao Fair" on May 21. In order to help the sales of Hangzhou's foreign trade goods, Juhuasuan also launched the "Foreign Trade to Domestic Sales Subsidy Coupon". According to reports, Hangzhou's "Gaoxian Conference" has attracted nearly 3,000 local merchants in Hangzhou and Zhejiang to participate, with a total of nearly 15,000 items. From May 21st to 24th, consumers will search for "Journey Fair" or "Gathering in Hangzhou" on Taobao to directly reach the event page. (E-commerce News)

2. Science and Technology Innovation China and Taobao Special Edition reach strategic cooperation

On May 20th, today, the "Science and Technology Innovation China" under the China Association for Science and Technology and Taobao Special Edition "cloud signing" in the Taobao live broadcast room. The two parties will jointly help the transformation of foreign trade factories and the digital upgrade of industrial belt merchants, and promote the implementation of Taobao C2M in the industrial belt factory. Data released by Taobao Special Price Edition last week showed that since it was officially launched on March 26, more than 280,000 foreign trade factories have entered the platform to seek to convert foreign trade to domestic sales. (E-commerce News)

3. JD Beauty and South Korea Lotte Duty Free Shop open their first live broadcast show overseas

On May 20, according to the "E-commerce Daily", JD Beauty and South Korea's Lotte Duty Free Shop reached a cooperation. On the 515 International Import Day, JD Beauty started its first overseas live broadcast show. Korean singer Cai Yan transformed into JD Beauty's "source traceability inspector" and led consumers to "cloud" visit to duty-free shops. During the two-hour live broadcast, nearly one million viewers were watched. (E-commerce News)

4. Hema President Hou Yi announced that Hema "zero" series of products will be launched

36Kr learned that on May 20, Hema President Hou Yi announced the launch of Hema's "Zero" series of products in stores in Beijing and Shanghai through radio calls. Hema said that Hema has launched a total of 80 products in Beijing and Shanghai, covering multiple categories such as fruits, vegetables, seafood, meat, poultry and eggs, dry goods, and miscellaneous grains. (36Kr)

5. Youzan CEO Bai Ya’s first live show report: Achieve strategic cooperation of over 100 million yuan

According to May 20, on May 18, Youzan CEO Bai Ya made her debut live on the AiGuan platform. The battle report shows that Baiya and several brands have joined forces on the spot and reached a strategic cooperation agreement of more than 100 million yuan. The total sales of live broadcasts on the spot exceeded 5.6 million yuan, the average customer price of brand merchants exceeded 500 yuan, the total number of viewers exceeded 300,000, and it has driven more than 80% of the new users of merchants on WeChat AiGuang platform. (E-commerce News)

Internet Information

6. Alipay homepage upgrade: "Travel" module is topped for the first time

On May 20th, Alipay announced today that the new version of Alipay homepage will undergo three major upgrades: the merger of the money collection code and the money payment code; "Travel" appears in the top column of Alipay homepage for the first time, and users can open the "Cycling Code" to ride the car with one click; "Citizen Center" is placed in the Alipay homepage, and users can handle more than 1,000 government-related affairs through this entrance, covering social security, medical insurance, provident fund, transportation and other services. (E-commerce News)

7. Tencent reached cooperation with the United Nations "Global Education Alliance"

Tencent has joined the "Global Education Alliance" initiated by UNESCO, aiming to provide remote class support to more than 1.2 billion students who have been suspended from classes worldwide during the COVID-19 pandemic. Among them, "Tencent Education" will provide teachers and students around the world with artificial intelligence learning tutorials, as well as e-learning resources such as children's programming enlightenment; "Tencent Security" will participate in the compilation of the "Guidelines for Personal Data Security of Online Education Platforms" organized by the UNESCO Institute of Education Information Technology to share practical experience in platform security maintenance. TechWeb)

8. Tmall Genie releases four new products and smart home brand "Miaowu"

36Kr learned that Tmall Ghost held a spring new product launch conference today, releasing four new products and the smart home brand "Miaowu". According to official introduction, these four new products are 10-inch home smart large-screen CC10, smart speaker X5, sugar cube 2, and "Velvet Blue Edition" smart beauty mirror. It uses Alibaba's self-developed AI voice and visual interaction technology and will be connected to 1.7 million Alipay mini program. In addition, Ku Wei, general manager of the business department, said that "Miaowu" will open cooperation to the entire industry. (36Kr)

9. UBS: Upgrade China Literature Group to "neutral" rating and raise target price to HK$51

UBS released a report saying that it raised the rating of China Literature Group, from "selling" to "neutral". Tencent previously paid less attention to its support because the management shift has been resolved before, but it is still concerned about advertising competition, the time needed to strengthen cooperation with Tencent, and the high valuation of China Literature compared to its peers. The bank raised China Literature's annual revenue and profit forecast for this year by 5% and 1% respectively, and next year's revenue and profit forecast for next year were raised by 19% and 20% respectively. Based on the cash flow discount rate, the target price was significantly increased by 122%, rising from HK$23 to HK$51. (Zhitong Finance)

Cross-border e-commerce

10. Facebook enters the e-commerce field, allowing companies to build free stores

May 20th news, according to foreign media reports, on Tuesday, local time in the United States, social networking giant Facebook announced the launch of the Shops feature, allowing companies to establish free stores on Facebook and Instagram, thus making a big move into the e-commerce field. (Titanium Media)

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