How to play Taobao live broadcast? The strongest strategy for Taobao live broadcast

If you are a shopping mall, you must have heard of Taobao Live’s recent amazing record: Liu Yan’s live broadcast sold 20,000 walnuts, 4,500 lemon slices, more than 2,000 masks and sunglasses in 10 minutes. In addition to celebrities, "Cunhong" also sold 40,000 local eggs in 5 seconds through Taobao live broadcast.

So, let’s talk about how to become a Taobao live broadcast anchor:

1. Open it and apply to become a Taobao expert

2. Send at least two video content, and only after Taobao review can the "Video Live Broadcast" permission be activated

1. The current content directions are open: clothing, beauty, maternal and child, sports outdoors, food, digital, education, etc.

2. Content that is not allowed:

① Simple product recommendation or advertising promotion;

② Products that are not related to the video content;

③WeChat account information;

④Content involving violations such as pornography, gambling, drugs, smoking and drinking;

⑤Anchors are not allowed to add their own store or WeChat information to live comments through small accounts.

When you activate the permission to start live broadcast, what you need to know is that the anchor can add live broadcast-related products during the live broadcast process and recommend them to live broadcast viewers. At the same time, in order to help increase fans' attention, the live broadcast process can guide viewers to click on the avatar on the top of the interface to complete the attention.

During the live broadcast, the anchor can evoke the product list through the live broadcast interface, which is used to select products shared by fans during the live broadcast, or turn on the "flashlight" to adjust the light, or switch the front and rear cameras according to the needs of the scene.

After two months of trial operation, the mobile Taobao live broadcast platform "Taobao Live" was officially launched. At 11 pm on May 8, accompanied by a goodbye, Taobao store owner Zhu Chenhui ended the live broadcast for the store launch in two days. In just one hour, nearly 20,000 people on Weitao became Zhu Chenhui's new fans.

In May this year, after trial operation, Taobao Mobile officially launched the "Taobao Live" platform, which not only covers maternal and infant, beauty, fashion, food, sports and fitness, but also global shopping experts take fans to visit Macy's Department Store and stroll on the streets of the fashion capital... Consumers can directly watch related content through Taobao live channel and Weitao channel.

Since the trial operation of Taobao's live broadcast business in March this year, more than 10 million mobile users have watched various live broadcast content, and more than 1,000 people have started their own anchor journey on Taobao. Currently, the platform has nearly 500 live broadcasts every day, and more than half of the audience are born in the 1990s, and they have also become the main force in watching live broadcasts.

Since the launch of Taobao live broadcast platform this month, it has recently launched an uninterrupted live broadcast feast from 8 am to 24 pm. From high-end stylist Jiangnan BoyNam, Internet celebrity store owner Zhu Chenhui, fitness expert Chen Nuanyang, and post-95 school beauty anchor Miao Baba has appeared one after another. In addition to gaining popularity from a large number of fans, the "content + e-commerce" model has also made their Internet celebrity economic journey exciting.

The merchants not only make creative ideas on pictures and texts, but also "buy while watching" the pan-marketing platform has surfaced.

With the launch of the "Taobao Live" platform, the active participation of content producers, experts, Internet celebrity store owners, and ISVs not only allows people to see the vitality of the new ecosystem of "content + e-commerce + service", but also in the process of linkage and collaboration between Taobao and Youku Tudou, UC, Sina Weibo and other platforms, a "pan-marketing matrix" is also becoming increasingly mature.

"In the past ten years, all merchants have been making a fuss about pictures and texts, and a large number of creativity have emerged, but new images, including videos and interactive technologies, will bring greater operational potential to merchants. Multimedia display methods, including short videos, will be fully and widely used throughout Taobao."