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Taobao operation: Why is it said that Taobao store naming is very important ~

2018-09-27

  Although every shop owner knows the importance of naming a store, how to name it actually requires skills, and not every shop owner can easily do it. Not only physical stores, but also Taobao stores. Name a Taobao store is one of the basic steps in opening a Taobao store. Many sellers think that the store name is not that important, and if you don’t like it, you can change it later, so just give it a name at the beginning. In fact, the Taobao store name has a great impact. Buyers pay attention to the store and remember your store name. One day, they open the list of followers and find that there is a store you don’t know, so they will uncheck it. In this way, you will lose more than one or two customers. So, what are the tips for naming Taobao stores?

  Pay attention to the following 4 points when naming Taobao single products and avoid misunderstandings!

  one. Take the store name directly related to the baby

  In fact, it is not that difficult to name a Taobao store. If you are afraid of trouble, the easiest way is to directly choose a name related to the store treasure, so that you can intuitively tell the buyer what his store sells, and you don’t have to spend too much time introducing the business scope of the store to them. Such as Yi Xi’s beautiful clothes, food and health, etc.

  two. Have innovative ideas to attract clicks

  Today's consumers like some relatively new things so that they can attract their clicks. The same is true for the store name. You can use ancient poems, English transliterations, hot topics and other angles to name it. In short, it cannot be clichéd and special, otherwise it will be difficult for the store to continue without clicks and traffic.

  three. Try to avoid English alphabets

  Although the store name with English letters looks special, it is far less pleasant than the Chinese store name. Especially if your consumers are older people, using English letters will not only not give you an advantage, but may also have a counterproductive effect. After all, they are very unfamiliar with English.

  Four. Taobao store name should not be too long

  Some Taobao sellers like to use the store name to make it look older. Although this can attract buyers, it is not conducive to buyers' memory. If the buyer wants to search your store later, only remember two or three words, and the other stores pop up after searching, but your store is not displayed, isn’t this equivalent to helping others promote it?

  Finally, I would like to remind everyone that Taobao store names must be based on the operation of the store. Only such Taobao store names will become another promotional method for store promotion.


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Golden Crown Club Membership Application Please do not fill in if your annual turnover is less than 70 million, you are not a corporate decision maker, or a third-party service provider
lign: inherit;"> Answer: As long as you pass the Double 11 audition registration, you can mark the product. Only after you pass the audition qualification can you register for the venue.


5. If a Tmall store wants to register for Double Eleven in 2016, can you register for the comprehensive after-sales index ﹤10%?
Answer: The marketing benchmark rules are strictly enforced, so it is not possible!


6. Is freight insurance required? When to sign and where to sign?
Answer: The "Tmall Double Eleven" freight insurance is to reduce the later disputes over the sale of goods on Double Eleven. Tmall recommends that the partner merchant sign the agreement and serve as a prerequisite for the merchant to carry out this Double Eleven cooperation with Tmall.
However, for some categories (virtual categories, air tickets, hotels, medicine, fresh food, wine, large appliances, kitchen appliances, new home decoration cars/second-hand cars, tires, wheels, residential furniture, commercial/office furniture, home decoration main materials, basic building materials, electronics/electricians (referring to batteries/transformers/wires), decoration design/construction/supervisor, Tmall International Merchant, jewelry/diamond/jade/gold), current insurance products are not applicable, so merchants for this category will not incur freight insurance fees, and the corresponding freight insurance agreement between Tmall and the merchant will not take effect.


7. If you withdraw from freight insurance in the later stage, will ordinary freight insurance also be withdrawn?
Answer: Please inform the merchant: Please withdraw the freight insurance after the event is over, and the ordinary freight insurance will also expire. Please understand.


8. Does the merchants who have not been successfully selected still have the opportunity to sign up for the audition again?
A: No, there is only one chance to audition.


9.Double 11 Shopping Carnival, what does the comprehensive after-sales service indicators mean in the benchmark marketing rules?
Answer: A comprehensive evaluation data includes three indicators: refund dispute rate, refund autonomous completion rate, and refund completion time. The value range is in the past 28 days. The comprehensive indicators show the comparison with peers in the form of ranking proportion; all merchants must meet the ranking of the comprehensive after-sales service indicators under the same industry. If you have to defeat more than 90% of the following-sales service indicators, you must defeat more than 10% of the peer business merchants before you can register to participate in Tmall marketing activities.

10. What is the difference between pre-sale products and normal products?
Answer: The pre-sale products for Double 11 are the same as daily pre-sales. They are in the form of deposit + final payment. The formal products are products purchased at the Double 11 event price on Double 11.


11. Can products participating in the Double Eleven event also register for Juhuasuan at the same time?
Answer: Products participating in the 2016 "1111 Shopping Carnival" can participate in Juhuasuan at the same time, but the price of the product for the formal event must be the same as the price of Juhuasuan; if the two are inconsistent, the price will be forced to be changed to the minimum price for registration; if the products participating in Juhuasuan at the same time, the merchants are asked to follow the Juhuasuan rules at the same time.
Products participating in Juhuasuan flash sale activities (such as theme groups/brand groups of 1 yuan special offer, etc.), cannot register for the 2016 "1111 Shopping Carnival" event at the same time. Even if you register for the 2016 "1111 Shopping Carnival" at the same time, the system will be cleared from the Tmall investment promotion registration.


12. Can every merchant register for the Double 11 event?
Answer: The Double 11 registration portal is for all merchants.


13. If the false transaction is serious, 12 points will be deducted? Can you still sign up for Double 11?
Answer: According to Tmall marketing benchmark rules, it has been clearly stated that if the merchant violates the provisions of the "Tmall Rules" and fails to pass the exam within the penalty period, registration for the event will be restricted. So, if you have passed the penalty period and have passed the exam. It will not affect registration for Double 11.


14. How to calculate the lowest price for matching packages?
Answer: The minimum price for matching packages is to spread the discount on each product. For example: A sells 100 yuan on order, B sells 10 yuan on order, and A+B sells as packages. If it is 101 yuan, then the price of A’s auction is? 100×(101/(100+10)); What is the price of B's ​​auction? 10×(101/(100+10))


15. For merchants who did not participate in the Double 11 event, have the delivery time been adjusted?
Answer: The shipping time is the same as the Double 11 event product.


16. On Double 11, should the baby pay less inventory or take a photo to reduce inventory? Is there any limit on the payment time for buyers to place orders?
Answer: There are no special restrictions. Some merchants decide whether to take the photo or pay to reduce inventory; the payment time has not changed, and the consumer does not pay within 72 hours, and the transaction order will be automatically closed.


17. Important time nodes
1. Merchant registration: 10:00:00 on August 18, 2016-22:00:00 on August 24, 2016
2. Check the merchant registration review results, set up "Double Eleven Shopping Vouchers", sign freight insurance and other 2016 Tmall Double Eleven Sports Related Decree Text: 14:00:00 on August 25, 2016-23:59:59 on September 1, 2016-23:59:59 on September 1,
2016-23
:59:59 on September 20, 2016-23:59:59 on September 20, 2016
2. Formal products: October 13, 2016, 14:00:00-October 27, 2016, 23:59:59
IV. Activity warm-up: November 1, 2016, 00:00:00-November 10, 2016, 23:59:59
V. Formal activities: November 11, 2016, 00:00:00-November 11, 2016, 23:59:59


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