#Laogao E-commerce Newsletter# [E-commerce Evening News on April 25]

      #Laogao E-commerce News# [E-commerce Evening News Brief on April 25] Cross-border payment company Lianlian reached a cooperation with North American e-commerce platform Newegg; Feishu Technology's registered capital increased to 70 million Zhang Nan took over as the legal representative; Tencent Technology applied for trademarks such as "Get Rich Cat", "Pay Cat", and "WeChat Pay Kitten".

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tencent Technology applies for trademarks such as "Get Rich Cat", "Pay Cat", and "WeChat Pay Kitten"

      According to news on April 25, Tianyan Check information shows that recently, Tencent Technology (Shenzhen) Co., Ltd. applied to register a series of trademarks such as "Get Fu Cat", "Pay Cat", and "WeChat Pay Kitten". The international classification involves communication services, fitness equipment, scientific instruments, education and entertainment, clothing, shoes and hats, office supplies, etc., and the trademark status is "trademark application". (Yibang Power)

2. Meituan affiliated companies apply to register multiple "Meituan UAV" trademarks

      According to news on April 25, Tianyan Check information showed that on April 20, Beijing Sankuai Technology Co., Ltd. applied to register multiple "Meituan UAV" trademarks, with international classifications such as scientific instruments, transportation and storage, design and research, etc. The current trademark status is "trademark application". It is reported that in recent years, Meituan has accelerated the implementation of unmanned delivery. During the epidemic, Meituan conducted unmanned delivery operation in Shunyi District, Beijing and successfully completed more than 15,000 orders. It also conducted air delivery tests on Meituan drones (unmanned aerial vehicles) in Shenzhen. (E-commerce News)

3. Pinduoduo initiates the "Chongsheng Creator Plan" and "Affordable Authentic Charity Alliance"

      According to April 25, today, Pinduoduo held the launching ceremony of the "Crowd Voice Creator Plan" and the "Affordable Authentic Charity Alliance". It is reported that the "Zhongsheng Creator Plan" is one of the theme activities upgraded by "Duoduo Reading Month". It aims to assist high-quality creators to find more readers through the new e-commerce platform and obtain more profits by selling genuine books. In the next year, the "Zhongsheng Creator Plan" will invite at least 100 creators to join Pinduoduo. The "Affordable Authentic Public Welfare Alliance" aims to jointly strengthen intellectual property protection and safeguard the rights and interests of authors in conjunction with authoritative publishers, bookmakers, etc. (E-commerce News)

4. Alibaba Vice President Wang Hai: The sales of the 1688 platform exceeded 700 billion in 2020

      On April 25, Alibaba Group Vice President Wang Hai said that the sales of the 1688 platform exceeded 700 billion yuan in 2020. In the past year, the intensive advantages of the Eastern Industrial Belt have become increasingly obvious. On the 1688 platform, more than 10 billion industrial belts including Shenzhen Digital Computers and Jinhua Daily Necessities have been born. It is reported that in September last year, 1688 announced the industrial belt upgrade plan, planning to build 1,000 super factories with annual sales of over 100 million yuan within three years, and provide a new market of 1 trillion yuan for industrial belt factories across the country every year. (Yibang Power Network)

5. Zhuanzhuan and Kuaishou E-commerce launch a live broadcast promotion with more than 75 million yuan in a single live broadcast

      On April 25th, on the evening of the 24th, Zhuanzhuan Group and Kuaishou E-commerce jointly launched a Super Brand Day live broadcast promotion. Statistics show that the live broadcast that night attracted a total of 3.75 million viewers. Zhuanzhuan's official live broadcast room sold more than 61,500 second-hand 3C products, with a cumulative order sales of more than 75 million yuan, setting the highest sales record for second-hand 3C products to be sold on a single live broadcast on short video e-commerce platform. Judging from the sales situation, Huawei and Apple's mid-to-high-end flagship mobile phones were sold in the entire live broadcast. (Yibang Power)

Internet news

6. Feishu Technology's registered capital increased to 70 million Zhang Nan took over as legal representative

      Tianyancha App shows that recently, Beijing Feishu Technology Co., Ltd. has undergone industrial and commercial changes, with registered capital increasing from RMB 10 million to RMB 70 million, an increase of 600%. At the same time, Liang Rubo withdrew from the legal representative and was replaced by Zhang Nan, CEO of Beijing ByteDance. Beijing Feishu Technology Co., Ltd. was established in June 2016. Its business scope includes enterprise management consulting; basic software services; application software services; telecommunications business; sales of electronic products, etc. Shareholder information shows that the company is indirectly wholly owned by ByteDance Co., Ltd. (E-commerce News)

7. Xiaohongshu: It will focus on supporting 100 institutions and groups in the field of cultural publishing

      On April 25, Xiaohongshu released the "Annual Book Grass Planting List" on World Book Day. Data shows that the number of Xiaohongshu's reading notes has increased by more than 145% year-on-year, and a large number of knowledge bloggers have joined in and participated in book grass planting. Xiaohongshu announced that it will focus on supporting 100 institutions and groups in the cultural publishing field in the next year, providing them with a number of exclusive services to help the cultural publishing industry increase their income. Currently, 100 editors and authors from 20 publishing houses have joined Xiaohongshu. It is reported that Xiaohongshu and Beijing Zhongshe Boya, a subsidiary of China Social Sciences Press, also jointly launched the "Houhai North Shore·Scholar Program", inviting 25 scholars from nine well-known universities including the Academy of Social Sciences, Peking University, and Tsinghua University to settle in to create content together. (E-commerce News)

8. JD Big Data: The total sales of aerospace-themed products last year exceeded 12.7 times in 2019

      According to April 25, yesterday (24th) is the 6th "China Space Day". JD Big Data shows that in 2020, the total sales of aerospace-themed products including food, toys, books, home furnishings and other aerospace-themed products exceeded 12.7 times that in 2019; the number of users who purchased aerospace-themed toys in 2020 exceeded 2018. At the same time, the number of users who purchased rocket models in 2020 exceeded 2.5 times that in 2018, and the number of users who purchased new product fingertip helicopters exceeded 16.8 times that in 2018. In addition to model toys, sales of aerospace story books have increased by more than 7 times. The data also shows that among the many aerospace joint models, the food and beverage account for the highest sales share. At present, Aerospace Customized Pure Milk has left more than 5 million reviews on the JD platform. (E-commerce News)

Cross-border newsletter

9. Lazada: More than 70,000 merchants have joined the free shipping project

      According to reports on April 25, Lazada previously launched a free shipping project to help merchants attract traffic and acquire customers. Up to now, more than 70,000 merchants have joined the project, of which more than 15,000 are cross-border merchants. Data shows that the number of free shipping orders on the Lazada platform increased by 50% in March, the average traffic of free shipping projects increased by 30% and the average conversion rate of free shipping projects increased by 15%. (E-commerce News)

10. Cross-border payment enterprise Lianlian reaches cooperation with North American e-commerce platform Newegg

      On April 25, cross-border payment company Lianlian recently announced that in order to create an opportunity for "going global goods" for Chinese cross-border sellers, Lianlian has reached an official cooperation with North American e-commerce platform Newegg (New Egg). Chinese companies can expand into the North American market through Newegg, and can also enjoy Lianlian's safe, convenient and fast payment collection services. It is reported that New Egg Group was founded in 2001 by Chinese entrepreneur Fred Chang and is headquartered in Los Angeles, USA. The company is committed to providing all categories of consumer electronics, games, smart homes and other products to 45 million consumers in North America. (E-commerce News)