#Laogao E-commerce Newsletter# [E-commerce Morning News on April 14]

       #Laogao E-commerce Newsletter# [E-commerce Morning News on April 14] Morning News : Apple's spring new product launch time is determined: 1 a.m. on April 21; Amazon: Products with invalid GTIN will be deleted; Douyin upgrades the youth mode and adds age-appropriate recommendations and other functions.

       Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Alibaba CCO: Nearly 80% of Tmall home appliance brands have been connected to the self-service function

       According to the Alibaba Group’s customer experience business group, nearly 80% of Tmall home appliance brands have access to self-service functions . The self-service function was tested in some Tmall flagship stores in October 2020, and was the first to fully open to the home appliance industry at the end of last year. According to the expected situation, all merchants in Tmall and Taobao will be covered in the first half of this year. According to Alibaba CCO data, the self-service function has accumulated a total of helping merchants save service costs of millions. (E-commerce News)

2. TikTok upgrades youth mode and adds new age-appropriate recommendations and other functions

       On April 13, a relevant person in charge of the Douyin Security Center said that in the past year, more than 200,000 malicious accounts targeting minors were banned, and more than 2 million illegal videos were removed from the shelves. In addition, Douyin has released an upgraded version of the teenager model. According to official reports, the upgraded Douyin Youth Mode has newly launched the "Discover" channel and age-appropriate recommendations. (E-commerce News)

3. Tmall affiliated companies set up new companies in Hangzhou for business scope involving training services, etc.

       According to news on April 13, Tianyan Check information shows that on April 13, Hangzhou Miaoxin E-Commerce Co., Ltd. was established with a registered capital of 1 million yuan. The legal representative is Guo Wenpeng. The business scope includes: for-profit private training institutions engaged in science and technology training, for-profit private training institutions engaged in art training; for-profit private training service institutions engaged in language ability, art, sports, science and technology training, etc. The equity penetration chart shows that the company is 100% owned by Zhejiang Tmall Technology Co., Ltd. (E-commerce News)

4. Tmall: 195 new brands won the first place in sub-category transactions in 2020

       According to news on April 13, at today's Golden Makeup Awards event, Jiyun, general manager of Tmall Fast Consumer Business Department, said that in 2020, 7,600 brands in the fast-moving consumer goods industry opened Tmall stores, 195 new brands won the first place in sub-category transactions, and 64 new brands sold more than 100 million yuan per year. It is worth mentioning that during the Double 11 period in 2020, the transaction volume of domestic beauty products on the "Tmall Overseas" platform for overseas users increased by more than 10 times, ranking first among all export categories. (E-commerce News)

Cross-border newsletter

5. Amazon: Invalid GTIN products, listing will be deleted

       According to April 13, Amazon recently issued an announcement on the use specifications of GTIN. The platform says that for most product categories, sellers need to provide unique product identifiers (such as UPC and EAN), called GTIN (Global Traded Product Number) to create a new listing. If the GTIN is not sold by GS1 or is not approved by the brand owner, it will be deemed invalid. Amazon mentioned that to check for products with invalid GTIN, sellers need to access the "Fix Product" and provide the required information immediately, otherwise their listing will be deleted.

       At the same time, to repair ASIN, sellers can use Contact Us to submit a power of attorney or license agreement that meets the following conditions: including the name and address of the brand rights owner; clear, not too blurry, not too bright or too dark; including the manufacturer's name and contact information; including the seller's legal company name or the seller's name corresponding to the "Account Information" page in the seller's center; including the seller's actual address; must be in English; including the GS1 certificate.

       Amazon also said it advises sellers to obtain GTIN directly from GS1, rather than from other third parties selling GTIN licenses, to ensure that appropriate information is reflected in the GS1 database.

       The platform emphasizes that if the required information is not provided by the deadline, the products listed in the Risk Listing section of the Fix Products page will be removed. Products listed in the Invalid List section will remain invalid unless the requested information is provided. (E-commerce News)

6. Lazada: The total GMV of the Philippines overseas warehouse increased by 11 times compared with the daily life during the Bday period

       According to Lazada's latest disclosure, during this year's Bday event, the total GMV of its Philippine overseas warehouse increased by 11 times compared with the daily average, and the penetration rate reached 1.8 times last year's 12.12 big promotion. At the same time, the GMV of more than 50% of merchants increased by more than 10 times, and the GMV of some merchants increased by more than 50 times. Based on sales data, Lazada's recommended products for overseas warehouses in the Philippines are: mobile phone accessories, computer accessories, headphones, accessories, cooking utensils, kitchen storage and accessories, home decoration, lamps, small appliances, small cooling and air purifiers, personal care utensils, women's clothing, men's bags, and women's bags.

       According to Lazada's Bday sales data this year, compared with Bday in 2020, the number of Lazada's buyers increased by more than 100%, and the single-day sales of 20 brand merchants exceeded one million US dollars.

       Data shows that on March 27, the number of online live broadcasts by LazLive merchants increased by 180% year-on-year, and sales through LazLive increased by 670% year-on-year.

       In addition, the number of packages released on the first day of the event reached twice the number of last year's Bday. In terms of logistics fulfillment, data shows that it only took 8 hours for the first order of Bday promotion to be generated from order to signing for. (E-commerce News)

7. eBay: Start sending invitations to sellers in batches to register and use management payment services.

       April 13th news, eBay today stated that it had previously announced that it would launch managed payment services in Greater China to further promote the modernization of its trading platform and bring customers a more simplified experience. Managing payment services will provide buyers with greater flexibility, more payment options, and make it easier for sellers to manage their business.

       eBay mentioned that starting from April, eBay will send sellers invitations to register for management payment services in batches, and sellers are asked to follow their eBay registration email address. Sellers who receive invitations need to complete registration in a timely manner to avoid any impact on their eBay business and eBay accounts.

       According to reports, eBay manages payments support Apple Pay, Google Pay, PayPal, credit cards, etc. Through this feature, most eBay fees will be deducted directly from the sales payment and the seller does not need to pay separately. In addition, sellers can find all information related to eBay transactions and fees in the eBay seller section without the need for consolidated reports.

       At the same time, eBay launched the calculation method of international sales expenses and fee discounts for sellers in Greater China: the rate of international sales expenses is determined by the buyer's registered address or the delivery address of the item. Qualified sellers whose single account has a certain amount of sales on all eBay sites will be able to enjoy different degrees of discounts, and some can even be exempted from international sales expenses. According to existing data, most sellers can save overall costs and increase profit after using management payment services.

       It is understood that at the beginning of this year, eBay announced that it would launch a managed payment service in Greater China, aiming to further modernize its trading platform while bringing a more simplified experience to customers. (E-commerce News)

8. AliExpress launches its first official membership platform AE platform in Russia

       On April 13, AliExpress launched its first official membership platform AE platform in Russia. Sellers, website owners, bloggers and ordinary users can create membership links for products on the platform and earn commissions. It is reported that currently, 130,000 sellers from Russia, China and other countries have more than 90 million products available for members of the membership program, and the maximum commission value that users can get through the program reaches 90%. (E-commerce News)

Internet news

9. Apple's spring new product launch time is confirmed: 1 a.m. on April 21

       On April 14, Apple officially announced that it will hold an online event at 1 a.m. on April 21, with the theme being "Spring Loaded". According to previous rumors, Apple is likely to launch new iPad Pro, iPad mini and item tracker AirTag this time. (Titanium Media)

10. Kuaishou announced that the membership function of the service account will be permanently free

       According to April 14, recently, the "1 billion subsidy plan" activity of Kuaishou service account for a month was successfully concluded. From March 5 to April 5, the total number of new certified service account users on Kuaishou platform exceeded 430,000, the total number of new member service account users exceeded 840,000, and the number of new blue V users exceeded 150,000. Official data shows that as of the end of the event, the number of video works participating in the event on Kuaishou site has reached 825,000, and the cumulative number of views has reached 10.58 billion. In addition, Kuaishou also announced that Kuaishou service accounts will continue to consolidate the product positioning of "Kuaishou's first stop in business", and the membership function will be permanently free. (E-commerce News)