How did the Tmall flagship store with daily sales of tens of millions?

　　Today's master is Zhu Junguang, whose flower name is Liu Bang. In Honor of Kings Liu Bang is a hero who can support the entire map. During the process of starting a business, whenever there is a need for support at any position, Zhu Junguang will appear like Liu Bang to help the team solve problems.

　　"I often play Honor of Kings with the team. I prefer the heroes in it, and we are planning to promote Honor of Kings culture as our team culture." Zhu Junguang told the author with a smile, and in September 2016, he signed Huang Rihua, a famous actor who played the great hero Qiao Feng, to become the image spokesperson of the Youqin brand.

　　The village official is too leisurely, so he opens a Taobao store to play

　　Zhu Junguang is from Wenzhou. As early as in college, he opened his own Taobao store to trade game coins. He once earned more than 100,000 yuan a year. Such a result was considered the best at that time. After graduating from college, Zhu Junguang originally planned to take the career path of his career. He became a college student village official, and he was both an official. His one-year "official career" made him feel too leisurely, so he returned to his job and opened a Taobao store.

　　Wenzhou is the capital of plumbing and sanitary ware in China, and it has a natural advantage for the product supply chain. At that time, Zhu Junguang saw that the online home decoration and bathroom products were short of products and single styles. "I think I can provide some help to users, and then I started registering a store to open a store." Speaking of the beginning of entrepreneurship, Zhu Junguang looked at Guang, "I am the main person, and I will stick to the things I believe in."

　　Wenzhou people have a heart as a boss in their bones. In 2009, Zhu Junguang registered a Taobao C store called Youqin Building Materials Museum. The store is positioned as your home improvement consultant. "It was quite smooth at that time, and the sales volume in the first month exceeded 0." Mr. Zhu said jokingly.

　　Youqin Bathroom's exquisite living style

　　Zhu Junguang takes it as his mission to help users create a refined lifestyle, mainly engaged in the home decoration industry and bathroom supplies. After eight years, he has expanded Youqin Bathroom from a Taobao C store to a Tmall flagship store, Tmall store, Tmall distribution, Taobao enterprise store and JD store. He has also set up channels on other third-party platforms. Mainly based on Tmall flagship stores, Youqin is currently the top 10 Taobao brands in the kitchen and bathroom industry in e-commerce channels.

　　Although he has achieved great results now, Zhu Junguang was so cold-eyed when he started his business. In 2009, everyone was still skeptical about e-commerce. Zhu Junguang found many processing factories, but none of them were willing to cooperate. When there was no way, he had to go to the store to get goods and give the store a difference. Even when the store made money, only a few stores were willing to cooperate with Zhu Junguang. This situation lasted for about three years, until 2012, when the market generally began to recognize e-commerce, and manufacturers began to come to Zhu Junguang to cooperate with new products.

　　Youqin emphasizes the exquisite lifestyle. Zhu Junguang hopes that Youqin can become a brand that provides users with one-stop home decoration solutions in the future. Youqin can provide all the services needed by users around home decoration.

　　As long as you can't die, you'll die

　　During Double 11 in 2015, Zhu Junguang's team's sales reached only more than 1 million. After a year of operation, he did not expect that Double 11 in 2016 gave him a big surprise, which could be said to be a challenge.

　　As of 23:59 on Double 11, 2016, their sales were stopped at 111,15293 yuan, 10 times? This sudden increase surprised Zhu Junguang and became a millionaire overnight, but then he immediately felt the pressure on his body was as heavy as a thousand gold.

　　Faced with this 10-fold increase, the back-end supply chain warehouse was under tremendous pressure. Because the team did not have such operating experience before, it was a chaotic first few days. At that time, a lot of packages were piled up. Later, Zhu Junguang personally led the team and transferred more than a dozen people from the office, including the operation department, customer service, pre-sales, after-sales and artists, all of them went to the warehouse to help pack them. They were stationed in the warehouse for 7 days and 7 nights, and food and accommodation in the warehouse. For 7 days and nights, everyone worked together to solve the delivery problem of Double 11. "I was really touched by how united the team was when facing difficulties." Zhu Junguang emphasized heavily that there was nothing that everyone could bear with it. As long as they couldn't die, they would do it to death.

　　"The company has now made several newcomers, which is very interesting and meaningful for me!" When the author asked what was the happiest thing about his entrepreneurship so far, Zhu Junguang said, "Most of the employees in the company are growing and gradually joining in the process of starting a business. Watching them grow up with the company and get married and start a business is even more touching to me than sales."

　　The sales volume of Double 11 in 2016 was 11.11 million, which is a very auspicious number. This can be said to be a veritable "Double 11". Regarding this year's Double 11, Zhu Junguang has made more precipitation and optimization. Because the sudden growth of more than ten times is a great achievement for the team, but it is also a challenge for the company. The team needs to be settled. Zhu Junguang believes that all processes still need to be optimized.

　　In 2018, he planned to set up a station in Hangzhou to continue recruiting troops and recruit more and better talents to normalize the company's operations and standardize the process.

　　Time will eventually pay you enough

　　Now e-commerce has been integrated into all aspects of our lives. E-commerce practitioners should establish their core competitiveness. Whether facing new retail or consumption upgrades, whether you are building a brand, community, or cross-border e-commerce, you need to use your own advantages to cater to the trend. You can always follow the trend by seeking profits and avoiding harm! And your own advantages are your core competitiveness.

　　Starting a business or simply doing e-commerce has made Zhu Junguang realize his life value and made him more confident. Zhu Junguang joined Laogao Club in June this year. He said: "In this circle, I met a group of like-minded brothers. After communicating with a group of Jinguan brothers, I got a consensus that e-commerce provides a set of solutions for the counterattack of the loser. Hahaha."

　　I hope our Laogao Club will keep its original intentions and become more pure, just like the slogan of our club: be brothers for life!

　　"I'm not very successful yet," Zhu Junguang said a little modest. "If I have to say something to share with everyone, I think I'd better persist. As long as I'm sure I'll stick to it, time will eventually reward you with enough reward."

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