As sellers, we are looking for traffic. Traffic can be said to be the "lifeline" of the store, especially the traffic on Taobao homepage, which is what our merchants dream of.
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#Laogao E-commerce Newsletter# [February 10 E-commerce Evening News]"Pinduoduo set up a special zone for "anti-epidemic agricultural products" to subsidize 500 million yuan to ensure farmers' income; Zhilian Recruitment: The demand for corporate recruitment in the first week of resumption of work after the holiday fell by 70% year-on-year; Cao Dewang congratulated "American Factory" on winning the Oscar: After watching it three times, he will objectively accept criticism; executives of Xinchao Media confirmed that 500 employees were laid off on the first day of construction, and executives collectively reduced their salary by 20%; Tencent, Alibaba and others once again extended their working hours from home, delaying to March 1 at the latest...
E-commerce newsletter
1. JD.com opens the "National Green Channel for Fresh Products" to provide one-stop service for the upward trend of agricultural products
On February 10, JD.com released a "Letter to the National Fresh Products" and announced the opening of the "National Fresh Products Green Channel" (hereinafter referred to as the "Green Channel"), fully opening up and tilting core resources such as supply chain, logistics, operations, and promotion to solve the upward problem of unsold fresh agricultural products; at the same time, with the advantages of landing such as omnichannel and all business formats, these high-quality fresh products can be quickly delivered to more users.
The "Green Channel" provides up to 25 items of support and assistance. On the main site, JD Fresh will provide platform merchants with assistance policies such as entry, operation, and promotion, such as rapid review and traffic tilt; at the same time, "exclusive merchant growth services" have been formulated for Hubei merchants, including a number of measures such as reducing platform usage fees and free agency operation services during the epidemic. JD Fresh will set up two entrances, "Assisting Sales and Agricultural Support" and "Protecting People's Livelihood" before February 14, and will be launched at the same time in JD Home Page, JD Fresh Channel, Flash Sales Channel, Live Channel and other sectors.
In addition, JD Qixian Supermarket, Qixian Life, and Youjiapuzi Community Group Purchase Platform have not only received suitable national unsold fresh agricultural products through JD Fresh, but also introduced agricultural assistance measures for unsold fresh fresh products around key cities. For example, Qixian Supermarket will give priority to opening green channels for farmers and friends in Hebei, Tianjin, Shaanxi, Sichuan, Guangdong and other regions; Youjia Shop will provide a policy of "instant listing and selling" for suitable suppliers of unsold fresh products. (Titanium Media)
2. Pinduoduo set up a special zone for "anti-epidemic agricultural products" to subsidize 500 million yuan to ensure farmers' income
On February 10, Pinduoduo officially launched the "Anti-epidemic Agricultural Products" zone to help poor areas and some agricultural production areas solve the problem of unsalable agricultural products in special periods. Users can directly access this area through the focus map on the APP homepage, limited-time flash sale and other entrances, as well as searching for keywords such as "helping farmers", "love helping farmers", and "agricultural products", and purchase fruits and vegetables directly sent from the origin at the best price.
At present, the special area has covered nearly 400 agricultural production areas across the country, including more than 230 national-level poverty-stricken counties, and its products include various fruits such as navel oranges, apples, strawberries and other fruits and major fresh ingredients. It is reported that in addition to sufficient traffic support for this special event, Pinduoduo has also set up a special agricultural product subsidy of 500 million yuan and a express subsidy of 2 yuan per order to help solve the problem of agricultural product production and sales matching during the epidemic and ensure the income of farmers. (Sina Technology)
3. Fawang Logistics launches a special "worry-free warehouse transfer" logistics service plan
Recently, Fawang Logistics stated that it has established a warehouse network system of more than 170 warehouses across the country, covering more than 30 provinces, cities and regions across the country, which can meet the needs of merchants to the greatest extent. In addition, Fawang has also launched a special "worry-free warehouse transfer" logistics service plan, which can take over the company's existing employees, warehouses, equipment, distribution and other cost resources in one click. Through the docking of systems, personnel, and inventory, the existing resources are sorted and inventoryed, and the "invisible" transition of logistics outsourcing can be completed. Thereafter, there will be no need to bear any idle costs due to other force majeure and holidays. (36Kr)
4. Shanghai: Provide free cloud office services such as cloud video conferences for more than 6 months for small and medium-sized enterprises
On February 10, Zhang Ying, deputy director of the Shanghai Economic and Information Commission, said that it would support telecom operators to provide cloud office services such as cloud video conferences for more than 6 months for small and medium-sized enterprises, encourage information system solution providers to provide integrated information solutions for enterprises, and support the cultivation of new business forms and models such as e-commerce, online education, online consultation, unmanned delivery, and big health. (Yiou.com)
5. Sogou launched the "Real-time Search for Epidemic Prevention Supplies in the Whole Network" function
On February 10th, Sogou Search urgently launched the "Real-time Search for Epidemic Prevention Supplies in the Whole Network" function to help users obtain purchase information of scarce epidemic prevention materials in one-stop.
Relying on Sogou Search's data crawling, integration, analysis technology and capabilities, the search function summarizes and classified information such as masks, disinfectants, protective gloves and other information that can be purchased by e-commerce platforms across the network, and supports "in stock subscription". At present, users only need to search for "masks" and other epidemic prevention product names in Sogou to find the query portal. In addition, this function has been launched on the Sogou search for "National Real-time Epidemic Dynamics" special page, and users can enter it by searching for "New Coronavirus" related keywords in Sogou.
By monitoring the inventory of epidemic prevention products on various e-commerce platforms across the entire network, including Taobao, JD.com, Pinduoduo, etc., this function can obtain channels and inventory of various products in real time, and provide the available purchases to users as soon as possible. At the same time, it also provides purchasing clues and pre-sale information for scarce online and offline products to help users see, make appointments and purchases early. (Titanium Media)
Internet Information
6. Zhilian Recruitment: The demand for corporate recruitment in the first week of resumption of work after the holiday fell by 70% year-on-year
On February 10, Zhilian Recruitment released its spring job-seeking competition weekly report, showing that the outbreak of the new coronavirus virus across the country has led to the extension of the 2020 Spring Festival holiday, and the resumption of work of enterprises is different. Most market demand has been highly suppressed due to the development of the epidemic, and the recruitment plans of enterprises have been adjusted or postponed. The number of jobs recruited by enterprises in the first week of resumption of work after the Spring Festival has decreased by 71.66% compared with the same period in 2019.
Compared with the corporate side, job seekers have been more sensitive to the impact of the epidemic, and the number of resumes submitted sharply decreased by 83.35% year-on-year. Therefore, the overall workplace competition index is 7.8, a significant decrease from last year's 13.
The epidemic has not affected the rise in recruitment salary. The average recruitment salary in 38 core cities across the country was 9,311 yuan/month in the first week of resumption of work after the holiday was 14.52% higher than the same period last year (8,311 yuan/month). (Titanium Media)
7. Cao Dewang congratulated "American Factory" on winning the Oscar: After watching it three times, he will objectively accept criticism
On February 10, the documentary "American Factory" won the 92nd Academy Award for Best Documentary Feature. Cao Dewang, chairman of Fuyao Glass, sent a congratulations to the director, saying that he had watched the movie three times seriously and would objectively accept the criticism.
"The American Factory" records the entire process of Fuyao Glass building a factory in the United States, with Obamas as producers. The documentary took four years to shoot and was released in August last year.
After the news of the award came out, Fuyao Glass official account released a congratulation video from Cao Dewang. He said: "After the movie came out, I watched it three times very seriously. I know that you have criticized me a lot with your own methods, but I still thank you. I will accept your criticism objectively."
Cao Dewang said that this "American Factory" will be of great help to his continued development in the United States in the future and to make the factory more American.
According to financial data disclosed by Fuyao Glass, Fuyao American company turned losses into profits in mid-2017 and made profits for two consecutive years in 2017 and 2018. In the first half of last year, Fuyao's US company's net profit was 140 million yuan, an increase of 17% over the same period last year. (Beijing News)
8. Xinchao Media executives confirmed that 500 employees were laid off on the first day of construction, and executives collectively cut their salaries by 20%.
According to a report on February 10, it was confirmed from an executive of Xinchao Media that at the just-convened employee meeting, Xinchao Media founder Zhang Jixue announced the layoffs of 500 employees, accounting for 10% of the total number of employees, and executives collectively cut salary by 20%. It is understood that Xinchao's layoffs will involve the company's sales, development, service and other departments. (Cailianshe)
9. Tencent, Alibaba and others have once again extended their working hours from home, and will be postponed to March 1st at the latest
According to February 10, yesterday, Tencent Administrative WeChat official account notified that the date of returning to the office was originally scheduled to be postponed by another week to the 24th.
Foxconn also said it would cancel the original plan to resume work on February 10. An employee of Foxconn's Apple mobile phone production line in Henan told Interface News reporter: "We are waiting for the government's inspection of the factory's epidemic prevention measures."
In addition, it is understood that Foxconn's screen manufacturer Qunchuang Optoelectronics will also be temporarily closed, and iPad supplier Renbao Electronics will also plan to close until February 17.
Previously, in order to block the spread of the epidemic, most domestic Internet companies have taken measures to work from home from February 3 to February 9 and then go to the company to work on February 10.
However, based on the current epidemic situation, Internet companies including Baidu, ByteDance, Meituan, Kuaishou, Convenience Bee, and Douyu have extended the remote work time to February 14, and the official resumption of work time is tentatively set to February 17. (Sina Technology)
Cross-border e-commerce
10. Facebook releases new policies to solve the problem of low homepage ratings caused by sellers due to the impact of the epidemic
The new coronavirus pneumonia epidemic is still raging, causing great trouble to China's factories, logistics, transportation, etc. Recently, Facebook said that due to the impact of the epidemic, China's logistics delays may affect CustomerFeedbackScores (customer feedback scores) of many companies exporting from China.
Facebook said handling unexpected events like this can be tricky, and for this it is taking steps to automatically extend the investigation delay by 2 weeks (starting from the default international delivery time) so that you can have time to deal with affected customers before sending customer feedback. At the same time, Facebook reminds you to use the "Set Delivery Function" in the Customer Feedback Information Center to reflect the expected delivery time of any updates. (Hugo.com)
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As sellers, we are looking for traffic. Traffic can be said to be the "lifeline" of the store, especially the traffic on Taobao homepage, which is what our merchants dream of.
Learn more >
Laogao E-commerce Daily E-commerce Morning News on September 21 1. The explosion in the national version continues to ferment, and Samsung said there is no recall plan at the moment; 2. YTO's backdoor listing is about to be completed: Zhao Wei may become the winner; 3. Yili is suspended urgently, or to prevent "barbarians"; 4. Ele.me has access loopholes, and the Food and Drug Administration has discovered 975 illegal restaurants; 5. New regulations of the Supreme People's Court, the Supreme People's Procuratorate and the Ministry of Public Security: #The right to check the personal circle of friends when handling cases#, and the Weibo circle of friends can be used as evidence of a criminal case.
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In the past few months, we have been visiting various e-commerce sellers in other places. There is an important phenomenon: almost most TOP merchants are laying out WeChat backends and establishing their own private domain traffic. I asked these big guys: What is the reason that affects you starting to pay attention to the development of WeChat backend. I have sorted out and summarized several reasons for the answers I got: 1. Taobao dividends are decreasing, and it is obvious that the traffic is becoming more and more scattered;
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