E-commerce Morning News on January 16

"#Laogao E-commerce Newsletter# [E-commerce Morning News on January 16]" Baidu App will issue 500 million cash red envelopes during the Spring Festival; Tmall International launches a new brand marketing IP "big brand special phone"; Taobao Mantian: Taobao live broadcast is the current trend of e-commerce live broadcast; in 2019, the Chinese mobile phone market fell by 10%, Honor's domestic market share was nearly 13%; Xianyu 2020 annual meeting economic data: annual meeting prize release volume increased by 108%...

E-commerce newsletter

1. Baidu App will issue 500 million cash red envelopes during the Spring Festival

On January 15, Baidu announced that the "Good Luck China Year Activities" will be launched soon, and the event will be opened on time at 0:00 on January 15 until 24:00 on the 24th. During this period, users can share this year's 500 million yuan cash red envelopes through the two major gameplays of "Good Luck" and "Reunion Red Envelope". In addition, Baidu will also provide prizes such as Huawei Mate30 Pro, Dyson V8 vacuum cleaner, Xiaomi sweeping robot, and Jin Haoluo Rat. (E-commerce News)

2. Tmall International launches a new brand marketing IP "big brand special plane"

According to the news on January 15, according to the "E-commerce Daily", Tmall International has recently officially launched a new brand marketing IP "big brand special plane", and its first stop is in Malaysia to explore high-quality global products for domestic consumers. It is reported that the "big brand special plane" is positioned as "the exclusive welfare brought by foreign big brands to Chinese users". It focuses on overseas local national brands and emerging brands. While bringing exclusive welfare to domestic consumers, it also opens the fast lane to enter China for international brands. (Securities Times)

3. Suning announces new quality manufacturing plan: expand 200 "factory" in 2020

On January 15, Suning's first C2M industrial belt was officially launched in Hebei today. At the landing ceremony, Suning Pingo General Manager Zhang Kui released the "New Quality Construction Plan" and awarded the first batch of 6 "Pin factory". According to the "New Manufacturing Plan", in 2020, Suning Pingo will continue to implement the three major industrial belts of daily chemical, textile and paper products, and expand 200 "Pin factory". Zhang Kui said, "Our goal is to reach 1 million orders per factory and sales reach 10 million in 2020." (E-commerce News)

4. Alibaba 1688 and Bain Consulting release the industrial e-commerce white paper

According to January 15, Alibaba 1688 and Bain Consulting recently released the white paper "Trend Outlook for China's New Generation of Industrial Products E-commerce Trends", which interprets the essence, current situation and future of the development of industrial product e-commerce in the form of data reports. The white paper proposes that B2B e-commerce in the 3.0 era is no longer just an external tool for corporate operations, but a restructuring of the entire internal chain. It is reported that at present, more than 10,000 brand companies have signed contracts to join Alibaba 1688's industrial brand. (E-commerce News)

5. Taobao Mantian: Taobao live broadcast is the current trend of e-commerce live broadcast

According to iHeima, a senior director of Taobao Content E-commerce Business Department, Mantian recently said that Taobao live streaming is the current trend of e-commerce live streaming. During Double 11, nearly 20 billion transactions were brought through live streaming, and more than 50% of merchants achieved corresponding business models growth through Taobao live streaming platform. Mantian said that Taobao content e-commerce hopes to "live streaming stores" in 2020 and build live streaming into a universal and universal tool and capability for Taobao stores. According to data released by Alibaba, Taobao live streaming has driven 4 million jobs in 2019, and there have been more than 50,000 farmers' anchors. (Yiou.com)

Internet Information

6. The Chinese mobile phone market fell by 10% in 2019, and Honor's domestic market share was nearly 13%.

According to GfK data, the overall market of China's mobile phone industry fell by nearly 10% in 2019, of which Honor's overall market share in China reached 13%, becoming the fourth and second largest mobile phone brand in growth. In overseas markets, IDC data shows that Honor wearable devices grew by more than 1333% year-on-year in 2019, and Russia's smartphone market share exceeded 24% from January to November. (E-commerce News)

7. Xianyu 2020 Annual Meeting Economic Data: Annual Meeting Prize Releases Increased 108%

According to the news on January 15, the 2020 "Xianyu Annual Meeting Economic Data" released by Xianyu shows that as of now, the number of annual meeting prizes released on Xianyu has increased by 108% year-on-year, and the search volume of the keyword "annual meeting prize" has exceeded one million times. It is reported that searching for "annual conference prizes" on Xianyu, the related products mainly include small household appliances, 3C electronic products, handicrafts, etc. (Tencent Technology)

8. Fliggy: 50% of college students have already entered the "1 barrel area" when they go home

According to news on January 15, Fliggy data shows that trains are the core means of transportation for college students to return home. With the construction and development of high-speed rail, 50% of college students have entered the "1 barrel area" when they return home. It is reported that the term "barrel area" comes from the standard instant noodles used by train, which measures the journey home by measuring the amount of instant noodles. If you eat one bucket of instant noodles every four hours, the four-hour drive range belongs to the "barrel area". In addition, data previously disclosed by Fliggy showed that among the 2020 Spring Festival travelers, the post-90s generation accounted for 55%. (Titanium Media)

9. Beijing Metro is studying the "face scanning" security check plan

On January 16, Xie Zhengguang, a representative of the Beijing Municipal People's Congress, Party Secretary and Chairman of Beijing Metro Operations Co., Ltd., revealed that he is exploring a smart security check model based on passenger credit, strengthening the construction of the passenger credit system, and establishing a subway "whitelist" and rapid security check channel system. "It is reported that at present, the "face scanning" quick security inspection plan is under study and will be piloted first in stations with large passenger flow. (Yiou)

Cross-border e-commerce

10. Amazon invests $1 billion in the next five years to help the digitalization of small and medium-sized enterprises in India

On January 15, Amazon founder and CEO Jeff Bezos said that Amazon will invest $1 billion in the next five years to help digitize small and medium-sized enterprises in India, and will help export US$10 billion worth of Indian-made products by 2025. Specifically, Amazon will provide e-commerce introductory, logistics, digital marketing and compliance services to small and medium-sized enterprises across India, and will help small and medium-sized enterprises sell products to the world online through its Amazon Global Selling program, thereby promoting their development. (Hugo.com)

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