Community operation marketing. In fact, everyone is engaged in community to attract traffic and monetize. If you want to monetize and improve your performance, we need to market, but before marketing, we must know the following points:
1. Target group positioning
Before we conduct marketing, we must first position the target population, so that we can position our own products.
For example, junior, intermediate, and advanced; first-tier cities, second-tier cities, third- and fourth-tier cities; low-end, mid-tier and high-end people; divided by age group; divided by field, etc.
For example, the target group of our Gaoxing Ge Talk Community account is people who like the community field; luxury goods such as Chanel, Gucci, Dior are the high-end people they are positioned for; Miniso is positioned for more popular people.
2. Product Positioning
The product positioning is for us to do promotion, copywriting planning and channel selection.
Only in this way can we clarify our goals and make precise strategic deployments.
For example, your target group is targeting young people, but your product promotion is targeting the elderly; or you are targeting low-end people, but your price is set very high; or you are targeting female customers, but there are few female customers using this product... If this happens, your performance will definitely not be good.
3. Copywriting planning
Copywriting planning is very important. Good copywriting will let more people know your products and attract more people to buy them.
For example, for a course, you need to highlight key points and pain points based on the target group and product positioning, whether you hire a big teacher to give a lecture, whether the course is very detailed, the course is very discounted, or the course has practical content, etc.
The description of the product must be understood by users, and have a real experience and intuitive feeling.
Take the course as an example. You can describe it like this: a person walks fast, and a group of people walk far. We have gathered a large number of people who are interested in learning and growing together, and there are also practical practices that allow you to practice as soon as you learn.
4. Choose a channel
As mentioned above, product positioning and target group positioning are inseparable from channel selection.
You should choose channels that are consistent with the nature of the product and channel and have high user stickiness.
For example, some high-end brands have stores that are beautifully decorated shopping malls in the city center, while popular products are small shopping malls or supermarkets.
5. Community Operation
After the product is sold, we must conduct after-sales service to enhance user stickiness.
For example, establish a relevant community to allow users to share their experiences and feelings in the group.
At the same time, you can also regularly share product usage methods, new product information, some resources, discounts, etc.
Only in this way can users become active, continue to purchase your products, and bring you new users.
To sum up, if you want to do social marketing and improve your performance, you must first do the above five key points.
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