What are the tips for creating a hit product for Taobao Express?

　　The express train is an indispensable tool in the process of creating popular products in Taobao stores, because although Taobao sellers can obtain a lot of traffic through free channels, relying on the express train to accurately attract traffic is still a necessary tool for creating popular products. However, it also requires mastering certain skills to open a direct train to last longer, so today I will share with you some tips for opening a direct train to create a hot product.

　　1. Select words and test patterns

　　The promotion of keywords through direct trains can be carried out through many ways, such as Taobao search box, do you want to find them, etc. Then filter according to the attribute selling points of your own product and find some keywords with better quality. You can use long-tail keywords in the early stage. Combining the keywords we filtered out, and paying attention to the number of keywords added in the early stage, just keep them at around 30. After we make these early words, we can slowly add some secondary vocabulary.

　　Testing models is also a must-do to create hot products in the early stage. The style of goods is basic, and a good product is the basic thing that a store can create hot products. Therefore, when we choose the style of a product, we should choose according to market demand and choose popular styles that can be accepted by people; in terms of price, we should choose some products with higher cost performance, and when choosing products, we should clarify the attributes, price, etc. of the product. In addition, the styles we are going to test must match the upcoming season. Moreover, to build a hot product, a certain amount of sales and praise must be accumulated in the early stage, because the direct train tool is not suitable for products without sales. Finally, the style we choose must have a stable source of goods and can supply our stores for a long time, and there will be no shortage of goods.

　　2. Optimize internal strength

　　The second step to opening the express train is that we must optimize the products we will promote based on the selling points of the products. We can optimize title, main picture, and details pages. In the process of optimization, we can refer to the best products sold in the same industry. We can show the advantages and characteristics of our products to buyers in all aspects from buyers' comments, our own main picture design, the selling point display on our details page, etc., so as to win their trust. We can test the main picture through the express train, and then select pictures with high click-through rates based on data feedback to make the main picture.

　　III. Initial promotion

　　During the initial promotion, the traffic of Taobao stores must reach a certain stage. We must make the sales volume in our store to at least 500, and then start promotion within the site through accurate matching. Promote our titles and increase the quality score of those optimized keywords to ten. In the process of improving quality scores, we can bid higher than our peers, pay attention to the ranking of our products regularly, and make adjustments regularly.

　　4. Continuous promotion

　　In the next process, if the click-through rate of our products is very good, then we have to adjust the position of our products upwards. At this time, we can slowly bid to increase all the keywords in our title to ten, and then continue to bring traffic to our products. In the later promotion process, we can control the price rating of 0:03 yuan per time, and then seize the opportunity and sprint again.

　　In short, we opened the express train to improve the product display, click, collect, purchase, conversion, stay, etc., so everyone should continuously optimize the direction of our express train through the feedback data of the express train. The above are some tips for opening a direct train to create a hit product that I shared with you today. I hope it can help you.