#Laogao E-commerce Newsletter# [November 10 E-commerce Evening News]

Evening News: Tmall released the 2021 Double 11 global carnival night program list; Tencent's Q3 financial report for 2021: revenue of 142.4 billion yuan, a year-on-year increase of 13%; Xiaohongshu's application for the "Laohongshu" trademark was rejected; Wish launched the "Wish Standard" plan to inspire high-quality sellers; Amazon will establish a cross-dock distribution center in Stafford County, USA...

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E-commerce newsletter

1. Tmall released the 2021 Double 11 Global Carnival Night Program List

On November 10, the 2021 Tmall Double 11 Global Carnival Night will be broadcast live on Youku, Diantao, Oriental Satellite TV, and Zhejiang Satellite TV at 19:35 tonight. Tmall officially released the cat night program list today. According to the program list, the celebrity artists participating in Cat Night this year include Tmall spokesperson Yi Yang Qianxi, singers Zhang Jie, Li Ronghao, Angela Chang, Zhou Shen, etc., as well as internationally renowned actor Benedict Cumberbatch, who will serve as an important NPC in the plot. (E-commerce News)

2. Tencent's Q3 financial report in 2021: revenue is 142.4 billion yuan, a year-on-year increase of 13%.

According to November 10, Tencent Holdings released its third quarter financial report for 2021. In the third quarter, Tencent's revenue was 142.4 billion yuan, a year-on-year increase of 13%, and the market expected it was 145.413 billion yuan; net profit was 39.51 billion yuan, a year-on-year increase of 3%, higher than the market's expectations of 32.602 billion yuan, and 38.542 billion yuan in the same period last year. (E-commerce News)

3. Kuaishou E-commerce has added penalties for other behaviors that disrupt the platform's order

According to November 10, Kuaishou E-commerce today, in order to improve the platform service level and merchant business quality, it has decided to revise the "Implementation Rules for the "Action of Disturbing Platform Order"". The rules will come into effect on November 18, 2021. It is reported that this revision has added "other acts of disrupting the platform's order" to platform merchants and cargo experts on the basis of a number of violations, including price fraud infringing on consumer rights, publishing information under the name of the platform, infringing on platform reputation, and repeatedly listing illegal products, and has also added violations of "other acts of disrupting the platform's order" to platform merchants and goods experts, and has clearly pointed out the penalty regulations. (E-commerce News)

4. Xiaohongshu's application for "Laohongshu" trademark was rejected

According to news on November 10, Tianyan Check data shows that recently, the status of the "Old Hongshu" trademark applied for by Xiaohongshu Technology Co., Ltd. has been changed to a rejection review. The international classification of the trademark involves 9 scientific instruments, and the application date is June 8. Not long ago, Xiaohongshu has completed a new round of financing of US$500 million, with a post-investment valuation of more than US$20 billion. (E-commerce News)

Internet news

5. Duoduo Maicai mini program adds a series of "Fighting a Pig"

On November 10, Duoduo Maicai recently added a new "Purchase a Pig" series, dismantling the whole pig and selling it in a classified manner according to its location. According to the online mini program, Duoduo Maicai currently dismantles the whole pig into more than 20 categories, including pig hands, pig feet, pork ribs, etc., for sale separately. The weight of each serving ranges from 150g to 900g according to the location. The price is also more reasonable than the current price of white pork cold meat on the market. It is reported that this "pig-fighting" method is not a sales plan that completely dismantles the whole pig and sells it in proportion. It is still a combination of selected meat products and cannot effectively solve the current common problem of difficult to sell all pigs. (E-commerce News)

6. Ele.me and Meituan related stores were notified by the Shanghai Market Supervision Bureau for failing food inspections.

November 10th news, today, the Shanghai Municipal Market Supervision and Administration Bureau announced the 42nd issue of the provincial food safety sampling inspection information in 2021. A total of 849 batches of samples were sampled, including 844 batches of qualified and 5 batches of failed. The Shanghai Municipal Market Supervision and Administration Bureau has requested the relevant district market supervision and administration bureau to promptly investigate and deal with unqualified food and its producers and operators, investigate and deal with them in accordance with the law, further urge enterprises to fulfill their legal obligations, and record the relevant situation in the food safety credit file of food producers and operators. (E-commerce News)

Cross-border newsletter

7. Amazon will establish a cross-dock distribution center in Stafford County, USA

November 10th news, Amazon recently announced that it will establish a new cross-dock distribution center in Stafford County, USA as the East Coast supply chain center. In this supply chain distribution center, products from third-party suppliers are classified, repackaged and distributed to other Amazon distribution centers. It is reported that the parcels from Amazon are towed from the distribution center to the Amazon Airlines site, and then to the sorting center, and the next step is to the delivery station or the cooperative post office. The parcels are then sorted by delivery routes, loaded onto Amazon trucks and delivered to the buyer. (E-commerce News)

8. Wish launches the "Wish Standard" program to inspire high-quality sellers

On November 10, Wish recently announced the launch of the Wish standard program at its Global Seller Summit to inspire more high-quality merchants and increase user trust. Sellers who meet all criteria will receive a "Quality Seller" badge that will be displayed on their stores and product listings. It was revealed that the Wish Standard Program is one of the company's commitments to improve the quality of products on the entire platform. To this end, Wish is actively expanding its seller base outside China to expand its business scope and improve product quality. (E-commerce News)

9. eBay makes two adjustments to the product page

According to foreign media reports, eBay recently announced two adjustments to its product page to help sellers increase product conversion rates and increase sales during the peak season. On the one hand, a link to the seller's store appears in the "About this seller" section of the "View Items" page of the eBay website, which will help buyers better view product-related information and increase their desire to buy. In the About This Seller section, seller feedback and recent feedback will also be particularly prominent. eBay said the adjustment to the product page was implemented after several months of testing and seeing that it can positively affect product sales and conversions. (E-commerce News)

10. AliExpress strengthens the delivery speed of Brazilian goods

According to foreign media reports, AliExpress recently announced that the number of shipping aircraft from China to Brazil has increased from 5 to 6, which means that there are about 80 flights traveling to and from both countries every week, and the shipping capacity has been greatly improved and the speed of delivery of goods will also accelerate. In addition, AliExpress also announced that it will provide comprehensive logistics services to local suppliers to further accelerate the delivery of goods. On the one hand, it provides free delivery services for most orders, and on the other hand, it supports online shoppers to return goods locally to ensure the efficiency of return services. It is understood that since AliExpress was launched in Brazil in August this year, sales of various products have made significant breakthroughs. (E-commerce News)