How can Taobao sellers optimize indicators in store output? Matters analysis

　　Opening a store on Taobao, merchants not only need to master the corresponding optimization operation skills, but also need to understand what influencing factors exist. So next, the editor of Laogao E-commerce will give you a detailed explanation of what aspects needing merchants to optimize for Taobao store operations.

　　1. Unit flow output

　　In fact, this is a comprehensive calculated indicator. What is unit traffic output? It is easy to understand, it is the average sales that each visitor can bring. Why is this indicator important? It is easy to understand. When the comprehensive traffic of Taobao platform has reached a bottleneck, he definitely hopes that every traffic can be used most, and the higher the sales a single traffic can produce, the better.

　　The quality of this indicator comes from three factors: visitor accuracy, conversion rate, and unit price, among which visitor accuracy determines the conversion rate. Generally speaking, the search traffic and the traffic of the express train are more accurate than the activity traffic and drilling traffic. As for Taobao’s passenger flow, the accuracy is difficult to control.

　　You open the business consultant - market trends - industry market, and then select the data for the last 30 days to find your subcategory:

　　For unit price * number of paid items/number of visitors, you can basically use this to simply judge a unit of traffic output (but this is definitely not an accurate value, you must pay attention to this), which will give you a general reference for your unit of traffic output. In addition, if you purchase the professional version of Business Consultant, you can also view the unit visitor output value of the main competitors to provide a certain basis for your optimization.

　　At the same time, one issue should be noted here: that is, the unit output of different traffic channels is very different, so you also need to look at the traffic structure of your store. If the traffic in your store is mainly search traffic and direct traffic, then your indicator should be larger.

　　In general operations, everyone will focus on conversion rate and ignore the very important factor of unit price. So this happens often. Your conversion rate is very high, which is much higher than the industry average, but your ranking weight performance is still not good. At this time, you have to see if your average customer price level is too much lower than the industry average. This can be seen from the business consultant homepage.

　　2. Monthly output of single pit

　　This indicator of single pit output mainly depends on two factors: price and sales. The reason why this indicator is important is due to the scarcity of every location on Taobao. In other words, the products on Taobao are infinite (increasing constantly), but the location on Taobao is limited (whether it is wireless or PC). If you give this location, you cannot give it to others. From Taobao's perspective, we are definitely willing to give this position to those who can create the greatest output. The judgment of this output is simple: sales.

　　Sales come from two factors: price and sales. So, now you will find that low prices do not necessarily rank high, and high sales do not necessarily rank high. This reminds those sellers who want to compete at low prices: if you lower the price, if you still want to rank high, it will inevitably mean that you need higher sales to achieve it. You can basically calculate this from the homepage:

　　The actual sales price * the number of payers can basically calculate the monthly output of this position. Then if you want to get this position, you have to reverse the sales volume according to your actual price. Generally speaking, you can calculate the average single pit output of the top 40 wireless terminals, or look at the minimum output, and then set a benchmark for your sales target value. Under such a benchmark, you basically estimate your conversion rate, and then go to find the traffic and it will be OK. Whether it is a direct train or a drilling exhibition, of course, you must do the search optimization in the early stage.