What are the steps and promotions for creating popular Taobao stores? How to do it?

　　I believe every Taobao merchant is familiar with these two words. After all, its formation can be said to be a huge advantage of the store and can help the store introduce more traffic. So next, the editor of Laogao E-commerce will tell you in detail about the promotion and creation of Taobao hot products.

　　Hot products promotion

　　1. Free traffic

　　Search traffic is very heavy, and free traffic is important, which is the title and title optimization. When newcomers are newcomers, they don’t know how to write these words. The keywords of the title are not just put up. When editing, considering that it is a new product, generally speaking, words with small competition for accurate long-tail words have the opportunity to display. Words with large competition have little chance to display. When there is some sales foundation, optimize keywords and compete for large words.

　　2. Paid traffic

　　Paid traffic includes direct traffic to Taobao customer. The other two are mainly used as the auxiliary train, some of which can be done or not, but the express train is something that every e-commerce person must know.

　　Select the model to test

　　A test function of the express train. If the plan is a newly opened account, it is recommended to add test products to multiple plans and add the same keywords. After a few days of testing, you can see which plan performs well. If it already exists, you can place it in the original plan with a relatively high weight.

　　The characteristic of the plan with high weight is that the quality score is high when adding keywords, which saves effort when running at the starting point. You can also choose the fuel-saving treasure for testing, and add the baby in batches to automatically optimize it. The long-tail plan adds high-quality long-tail words to reduce costs and be more accurate, and can see the preferences of the target population. A few directions are explained:

　　Steps to create a hit product

　　Select words

　　When selecting keywords, you don’t need to add 200 keywords in the early stage. You can choose several long-tail words to cultivate weights. If the newly added words can be 9 points and 10 points, the quality score will not be low when adding keywords. There are many ways to select words, such as the word selection assistant of the business consultant, and the search drop-down menu of the PC and mobile phones must be selected.

　　Because only if the search frequency is high, it will be included in this place. There are also word selection recommendations from the express train. Many recommended words and category keywords may not be very relevant. We will also be given a selection. If you don’t do this well, you can use the good words that are good at saving treasures. Automatically select words: accurate and high-conversion words, traffic soaring words, high-traffic traffic words, cost-effective words; Taobao words on the entire network; similar words you want, you basically have.

　　There are two more dimensions to consider:

　　One is: correlation.

　　The second is: display the index.

　　The most relevant ones are now. Choose a big word with a display index greater than 500, but don’t choose a big word with more than 10,000. It is difficult for new plans to have competition. Don’t think about getting it in one step. Be careful to hurt your legs. Without competition, there will be no clicks. Such words will still be deleted in the future, which will also affect the weight of the entire plan.

　　Relevance can be controlled by creative titles. If the correlation is not full, add this keyword to the creative title and observe it, the correlation will be full immediately. If you still don’t have the full format, consider whether the attributes and categories are filled in correctly. Compared with other points, correlation is the most basic and simplest. When we choose keywords, we may have more keywords and several creatives to use, but not so many pictures at this time, we can use the same creativity to edit different topics.