#Laogao E-commerce Newsletter# [May 10th E-commerce Morning News]

      #Laogao E-commerce Newsletter# [E-commerce Morning News on May 10] Morning consultation: Luxury brand COACH announced an official cooperation with Dewu App; Xianyu: 30% of maternal and infant transactions in 2020 will be completed by men; Pinduoduo accelerates brand investment and includes the proportion of brand product GMV in this year's work focus.

      Lao Gao provides everyone with the latest and most valuable Internet and e-commerce information every day.

E-commerce newsletter

1. Tmall: 0 new trend products such as sugar beverages and functional snacks increased by 500% year-on-year

      On May 9th, Tmall released the top ten trends in food consumption: ultimate taste, healthy ingredients, fresh short-term care, quality ingredients, exquisite lazy home, decompression and healing, circle of interests, heart-chosen food gifts, new national trends, low-carbon and environmental protection. Data shows that in 2020, the number of merchants whose annual sales of fresh food exceeded 100 million yuan increased by more than 30% year-on-year. 0 Sales of trend-based products such as sugar beverages, functional snacks, low-grade trendy drinks, meal replacement milkshakes, fine coffees, and semi-finished dishes increased by 500% year-on-year. (Yibang Power)

2. Mogujie releases a new business form "short broadcast"

      On May 9th, Mogujie held the "2021 Anchor Conference and Annual Awards Ceremony" in Hangzhou yesterday and released a new business form "short broadcast". According to Chen Qi, founder and CEO of Mogujie, "short broadcast" originated from the "slicing" business launched by Mogujie in October 2020. It is understood that the previous slicing business was to put the anchor's product explanation video on the homepage, while the short broadcast business connected the product explanation video with the search engine in the e-commerce system. It recommended it through personalized algorithms in the platform's public domain traffic pool, allowing high-quality product explanation videos to stand out. (E-commerce News)

3. Xianyu: 30% of maternal and infant transactions in 2020 will be completed by men

      On May 9th, Xianyu APP released a "Letter to Moms" today, which pointed out that more than 20 million young mothers have joined the ranks of "Xianyu-style raising children" in the past year. In addition, at the end of 2019, only 20% of maternal and infant transactions were completed by men, and this figure rose to 30% in 2020. Xianyu also pointed out that in 2020, the top 10 growth in Xianyu's maternal and infant products transaction volume are Ultraman online dramas, early education machines, Legos, bubble machines, scooters, children's excavators, intelligent companion robots, inflatable swimming pools, children's pianos, and claw machines. (Yibang Power)

4. Pinduoduo accelerates brand investment and includes the proportion of brand product GMV in this year's work focus

      According to reports on May 10, Pinduoduo included the proportion of branded product sales (GMV) as the focus of this year. Winning more brands has become one of Pinduoduo's most important tasks this year.

      Before the supervision issued a huge fine to Alibaba, Pinduoduo's related brand investment activities have been accelerated. Pinduoduo provides traffic support to cooperative brands, including promotions such as "Super Brand Day" and "Ten Thousand People Group". In addition, it also designs a new "official" or "flagship store" golden logo that separates it from the "brand" black logo of the dealer store. (Yibang Power)

Cross-border newsletter

5. Koala Haigou will accelerate the layout of new offline retail stores in Hainan

      On May 9, Alibaba's member-based e-commerce platform Koala Haigou announced today at the first Consumer Expo that it will accelerate the layout of offline new retail stores in Hainan. Dong Ling, the head of Koala Haigou's new retail business, said that she will accelerate the transformation of exhibits at the Consumer Expo into commodities through online platforms and offline retail, serving Hainan tourists and local residents. According to reports, Koala Haigou's new retail stores in Hainan are currently located in three popular scenic spots: Yalong Bay, Blue Ocean International and Atlantis, Jiyang District, Sanya City. (E-commerce News)

6. Tmall International’s update of the general rules for product sampling codes will take effect on May 14

      On May 8, Tmall International issued a notice on the change of the "General Rules for the Conduct of Tmall International Product Sampling Inspection" (hereinafter referred to as the Announcement) on May 7.

      The announcement stated that in order to improve the quality of merchants' products and improve consumers' shopping experience, Tmall International will update the "General Principles of Tmall International Product Sampling Conduct Code". This rule update will be announced on May 7, 2021 and will officially take effect on May 14, 2021.

      The General Provisions on the Code of Conduct for Sampling of Tmall Products Show that this rule applies to the quality inspection and authenticity identification of goods sold by merchants on Tmall International. Tmall International will use the inventory of goods to retain samples in batches in a circular manner. The number of samples drawn shall not exceed the reasonable requirements for inspection and re-inspection. If the sampling cannot meet the inspection requirements, only some of the items will be inspected; the storage conditions of the sample should meet the requirements of the express standards or labels of the product.

      In addition, all subsequent amendments (excluding errata) or revisions for dated documents do not apply to these Rules. The latest version of any referenced document that does not date is applicable to these rules. The quality testing party is the platform warehouse quality control and domestic and foreign authoritative institutions. The latter refers to domestic laboratories with CMA and CNAS qualifications, as well as laboratories recognized by overseas accredited organizations participating in the ILAC-MRA agreement, etc. The authenticity appraisal party is the brand's appraisal party or its designated/authorized legal person, individual or other organization. (E-commerce News)

7. Lazada: During the Bday event, the transaction volume of the top Korean wave merchants around the single-day reached US$50,000

      According to reports on May 8, Lazada data showed that during the previous Bday event, the daily transaction volume of the top Korean wave peripheral stores on the platform could reach US$50,000, or approximately 56.4 million won. At the same time, in March this year, Lazada's beauty products sales increased by nearly 70% month-on-month from February, accounting for as much as 50% of the total number of goods sold in the fast-moving consumer goods industry, among which Korean-style cosmetics account for a large proportion.

      Lazada also mentioned that since FOCALLURE, a Chinese cross-border merchant that mainly engages in Korean-style beauty, has attracted more than 380,000 fans on the platform in more than a year, becoming the leading merchant in the beauty category.

In addition, Lazada also said that in addition to peripherals and beauty categories, the fashion clothing, accessories worn by some Korean pop idols in their lives and on the stage are also very popular in Lazada. (E-commerce News)

8. Amazon's heavy-duty large-scale goods plan to be launched on multiple European sites



      May 8 news, today, "Amazon Global Store Opens" stated that Amazon Fiscal Year has launched a heavy-duty large-item product plan. Starting from April 1, 2021, FBA Europe (FBA) has expanded the scope of delivery product size segmentation to support delivery of goods with a weight of more than 31.5 kg or a length of more than 175 cm. Currently, heavy-duty large items sold through seller self-delivery can be sold using FBA on Amazon UK, Germany, France, Italy and Spain sites to enjoy faster delivery speeds.

      It is understood that heavy-duty large-scale products that join the program can enjoy: shipping by Amazon; warehousing and delivery services provided by Amazon; Amazon's professional customer service team provides customer service consultation and return processing services to consumers on behalf of sellers.

      It is worth noting that both Prime and non-Prime buyers will enjoy the planned and scheduled delivery options for heavy duty large-sized Amazon FBA goods, depending on how these items are available at each site.

      Among them, buyers who choose "planned delivery" can choose their most convenient delivery time period at checkout to enjoy the shortest 4-hour delivery time; buyers who choose "arranged delivery" need to leave detailed contact information, logistics service personnel will arrange delivery by phone, and the buyer can receive notification from Amazon before delivery and can decide on the delivery location.

      In addition, the Amazon heavy-duty large-item product plan has maximum size and weight restrictions, with specific restrictions varying from site to site. Sellers cannot create FBA shipments for items that exceed the maximum limit, and if they try to deliver such items, the Amazon Operations Center will reject the inventory.

In terms of fees, the cost of heavy-duty large-item products in FLM is the same as that of standard FLM, and is paid on the basis of use. The details are shown in the figure below:

      Amazon reminds that the plan is a project's domestic delivery plan and does not support cross-border delivery. At the same time, heavy-duty large goods do not meet the conditions of "FB Preprocessing Service" or "FB Labeling Service". Sellers must ensure that all goods meet the conditions of FB packaging requirements and preprocessing guidelines before reaching the operation center. (E-commerce News)

Internet news

9. Luxury brand COACH announced an official cooperation with Dewu App

      On May 9th, luxury brand COACH announced today that it has reached an official cooperation with Dewu App. It is reported that after COACH officially enters Dewu App, in addition to providing counter synchronous models including handbags, leather goods, and accessories, it also plans to provide users on Dewu App in the future. (E-commerce News)

10. Dianping: The turnover of Macau catering merchants on May Day increased by 15% compared with before the festival

      According to May 9, on May 8, Dianping released May 1st Macau data. In terms of catering, Dianping data shows that during the May Day holiday, the overall reservation volume of Macau Black Pearl Restaurant in 2021 was 40% higher than the week before the festival. In addition, data released by Dianping and the Macau Catering Industry Association showed that during the May Day holiday, the turnover of Macau catering merchants increased by 15% compared with before the holiday, and the catering merchants around the scenic spots ushered in a small peak in recovery, with a turnover of 35% compared with before the holiday. (Yibang Power)