When organizing store baby titles, you must have goals and plans

　　Taobao keyword search engine is one of the most important basic functions of Taobao. Through keyword classification, buyer needs can be quickly matched with store products, thereby achieving the effect of maximizing the purchase time of buyers. Many store managers do not have any special skills when choosing keywords, mainly through two techniques: copying and guessing. Copying means directly copying the product titles of other peers, using them without any changes or slightly altering them, and it turns out that it helps others advertise. The same title and the same product, of course consumers are looking for qualified and experienced people. Guessing means that the store owner has no basis and just decides what title should be used based on his or her preferences. He often adds meaningless keywords to fill in the title, and the search volume is terrible.

　　As a shop owner, you must have a clear positioning and goal when choosing keywords:

　　1. The purpose of keyword query: 1. Use the query keywords as the baby title and baby description; 2. Use the query keywords to analyze market fluctuations; 3. Use the query keywords as the direct promotion keywords; 4. Use these keywords to analyze the market trend.

　　2. Keyword data analysis can be used to use some data tools to do a good job in Taobao keyword data analysis, such as the Data Cube, which is a good data analysis tool. You can know how the search volume of keywords is, etc. These data are of great help to optimize our baby titles. At the same time, what everyone needs to pay attention to when optimizing baby titles: there should be more keywords for baby titles and the conversion rate of selected keywords should be high.

　　3. The purpose of baby title optimization is to clarify that the baby has a good search ranking. This is the main purpose of baby title optimization. When choosing the store, you must select keywords according to the baby's weight. The baby's weight is low and the sales volume is low. Then, when doing baby title optimization in the early stage, you can use some long-tail keywords. When the baby's weight increases and the sales volume is available, add some big and hot words to seize more traffic.

　　4. Baby title optimization rules 1. You can use the data cube to find keywords, and you need to analyze them based on the baby's sales and weights; 2. Do a good job of analyzing which keywords have been converted in the near future and what do not have them. Try to optimize the baby title without losing the original title traffic.

　　Baby title optimization is the basic skill of almost all promotion activities. If this problem is not solved, our subsequent operation work will be difficult; on the contrary, if we do a good job in the title, it will not only help improve the conversion rate, but also save money and labor for our promotion.