Generally speaking, the decoration, main pictures and detailed pictures of a store are the foundation of the store and the foundation of the development of a store. The main picture leads the click, the detailed picture increases conversion, and the overall store decoration enhances product correlation. Relatively speaking, the main picture is the most valued, followed by the detailed picture, and finally the decoration. Below, the editor of Laogao E-commerce will explain these three parts in detail.
1. Main picture
Everyone knows that the main picture leads the customer's clicks. And traffic = display * click-through rate, that is, under the same display, your click-through rate will double, and your traffic will double accordingly. Moreover, click-through rate is also one of the key factors that determine whether Taobao provides you with traffic support.
Many sellers will spend a lot of time on the main picture. If you want to attract more Taobao traffic, you need to note that the size of the main picture is square, and the height and width must be consistent in order to not deform during display. The minimum size of the main image on Taobao is 310*310px, and the general size of the main image is 800*800. The size of the main image cannot exceed 500KB, and the bmp and png formats are a little larger than the image files in jpg format.
When making the main picture, it is best to highlight the selling points of the product. You can add some words to the main picture that stimulates customers' desire to buy, such as big promotions, full gifts, etc. Try not to be exactly the same as others' main picture. Appropriate features will make your product more attractive to customers' clicks.
When you find that your click-through rate is not high, refer to your peers with good sales. Many times, you think that good pictures may not be really good, but what customers like is really good.
2. Details
Now most of the browsing visitors are on mobile, so here we will mainly introduce the detailed pictures of the mobile terminal. The mobile terminal details page is generally around 2.5M, and the size can be about 15 screens, which can reduce the customer jump rate caused by poor network.
When the buyer reads the color classification of the main image title, and there is no loss, it means that the product has basically met his needs, and the buyer will have a deeper understanding of the product. Then the details page function is to amplify the selling points of the product to encourage buyers' desire to buy. Therefore, at the beginning of the details page, you need to extract the product selling points and display them first to the buyer.
For example, when a buyer sees the product, it can dim the color and has a particularly strong functionality. It makes buyers feel that this product is very powerful and worth buying. To increase the buyer's impulse to buy. Then the product parameters, details, and characteristics are displayed on the page. A comprehensive introduction to the product. It makes the buyer feel that not only the functions are good, but the materials and workmanship of the products are very good. Let him feel the level of the brand.
After the product introduction, follow after-sales service, evaluation, packaging and logistics. Let the buyer take a reassurance for his desire to buy. This further catalyzes the buyer's desire to buy. Then make a link and recommend to the end of the page and the left side. After the buyer has read the selling points, product introduction and service, the buyer has not placed an order yet.
This means that the selling points of the details page are not enlarged around the characteristics of the title and main picture. Let the buyer change from need to need not his. At this time, the related sales on the left and the tail play an important role in traffic guidance, allowing buyers to jump to other items or home pages, activity pages, classification pages, etc.
3. Store decoration
Many small sellers do not pay attention to the overall decoration of the store, and many do not directly decorate. Although some sellers have done decoration, they just want to look good.
The most important thing to ignore in a store is the decoration of the store’s homepage. The most important thing about homepage decoration is the display of products. If you carefully study the conversion rate of the homepage, you will find that the possibility of transactions for any customer entering the homepage is several times or even dozens of times that of the details page.
The style of home page decoration is one aspect, and the matching of products is one aspect. These two points are based on the store positioning and a deep understanding of the product. The clearer you understand, the better the effect you make. In addition to the product listing, the most important thing on the home page is the poster. Simply put, posters can be divided into event posters and product posters. The main function of product posters is to promote products, and event posters are to inform event information.
A mistake that novices are more likely to make when making posters is that they just put a picture that looks good, which does not play a good role in promoting products or activities. If you really don’t know how to do it, then be simple. A simple product poster can write attributes (functions) + product name + promotional information, and the activity poster must clearly write the benefits points + activity content + activity time, and strive to achieve concise words and accurate information.
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