Regarding the increase in traffic, it can be said that Taobao merchants will choose various methods or methods to improve. After all, traffic is related to the benefits of the store. How to optimize Taobao traffic? Many sellers use a lot of paid expenses to promote, and perhaps in the short term, they will help the store introduce more visitors and increase sales. But in most cases, you will find that you are not able to make ends meet. Why is this? Today, the editor of Laogao E-commerce will talk to you about the issue of optimizing traffic!
Select the model
Select the model through the express train. After all the products are put on the shelves, not all products need to be put on the car. If you put all the products on the car, first of all the costs. If you have the ability, you can invest a lot of money. If you can get a few popular products in a store at the same time. This is all achieved. The result will confirm that a lot of money is thrown away for nothing and it is meaningless. That requires us to selectively place direct advertising.
You can use the direct train to test the model. First choose the potential style, use the Fuzhou Bao new long-tail plan to test the model. It will be released for 3-5 days, observe the data performance, and select suitable babies to promote it. In fact, if you don’t have to worry about a lot of things, you will have signs of it. Choosing to perform well in the store is meaningless without converting traffic. Therefore, 7 points depend on product and 3 points rely on promotion and operation.
Select and build a plan
There are 8 plans for the express train. If there is no new store, then choose 3-4 plans. At the same time, add the products we choose, and the keywords we choose should be the same. The purpose of this is to test which plan has a higher weight or which plan is more suitable for us to promote the product we choose. The test cycle does not need to be too long. Generally, it can be observed in 3 days that it will be more suitable for promotion.
Select words
There are many ways to choose words in the express train. Why are there such a way to choose words? Because it is important to choose words. However, don’t pursue them too much because they are too important. In this way, you will stick to one point in your work, resulting in the inability to implement other points. As long as you know, don’t import 200 words casually, don’t ignore them. This is OK, because words are oriented. If the word selection is more accurate, you will get more opportunities.
First of all, you have to understand your product, what attributes, what kind of people are suitable for, and what selling points are. These details will be reflected in them and you will understand your own products.
Secondly, go to Taobao to search related products, competitor products, and look at the top-ranked products with high sales, details and reviews. They will give me some inspiration, what are their good reasons, and what are consumer feedback. After you do these tasks, you will have a direction for your product.
Then there is the drop-down menu on Taobao on mobile phones, where you can learn about the categories of products and how consumers search. Based on these, I filter the recommended keywords of the express train to show the index ranking. Don’t choose particularly large first-level words. If you choose them in time, you will not show them. The competition for big words is too great. When you first compete, you have no advantage, but it will easily have negative effects on your account and your operations. Choose a long-tail word.
Although these words are relatively small, the competition is small. There are also good words that are recommended by fuel-saving treasures, which are also a powerful tool for choosing words. Automatically select words: natural search words, accurate and high-conversion words, traffic soaring words, high-volume words, cost-effective words; transaction similar words, etc., which can meet your word selection requirements.
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