Taobao’s wireless conversion is improved, what aspects of optimization should sellers pay attention to?

　　With the development of personalized recommendation technology, it can be expected that the impact of conversion rate on the natural search weight of wireless side will become increasingly greater. So, in this article, let’s talk about what are the characteristics of wireless shopping? This is very important because you will find that the factors that affect conversion may be different from those of PC. Let me introduce it to you below by Lao Gao E-commerce editor.

　　1. Taobao’s wireless shopping fragmentation is more obvious

　　This fragmentation includes the fragmentation of traffic sources, the fragmentation of keywords entering the store, the fragmentation of shopping time, etc. In other words, you buy things on Taobao through your mobile phone "anytime, anywhere". Let me give you a simple example. In the PC era, for many maternal and infant products, the six or seven o'clock in the morning was a small peak in transaction volume.

　　This is also easy to understand. At two or three o'clock in the evening, many young parents have to get up to feed their children. When feeding, they may find that some things are gone, such as diapers, milk powder, etc. However, because it is at night, it is inconvenient to get up and turn on the computer, and the most important thing is that it affects the rest of the family. Therefore, they will turn on the computer to purchase at six or seven in the morning.

　　But with the wireless terminal, this rule is broken, because I found that there was nothing at night, I immediately touched my phone beside the bed, opened the client, and quickly completed the purchase (especially some habitual purchases, such as buying milk powder or diapers, which may be very accustomed to buying at one place). In the wireless era, the entire shopping behavior was very broken. In the past, unlikely shopping periods, such as on the way to work, during lunch, etc., were fully utilized.

　　2. Mobile phone screen is limited

　　This is a physical difference. Compared with PCs, the screen of the phone looks too small. This "small" makes many of our thinking patterns change during the actual operation process. For example, the design of the details page. I believe that many Taobao sellers are still converting the PC details page directly.

　　This may cause discomfort, including font size, color matching and layout, and thus affect the conversion rate. From Taobao's own perspective, he also hopes that the wireless terminal details page can be made separately, but at the earliest, in order to encourage more sellers to transfer positions to the wireless terminal, the function of directly transferring from the PC terminal was set up.

　　However, what can be confirmed is that if the wireless terminal details page is done separately, it will be weighted, which is not only good for you, but better for consumers.

　　3. Shopping decision time is shorter

　　There are two reasons. The first is that fragmentation is short after all, such as waiting for the bus, eating at lunch, and going to bed at night, so the decision-making time is shorter. As decision-making time becomes shorter, you must seize the attention of consumers in a shorter time and convince them.

　　The second is because the wireless terminal is not like the PC terminal. Because the screen is small, you can only watch one baby on the wireless terminal at a time. If you want to see another baby, you must turn off this baby. So, theoretically speaking, as long as your baby is opened, if you cannot quickly seize the consumer, form conversion, collection, purchase, etc., then you basically have no chance, and may not even have the chance to compare.