Lazada Double 11 promotion preheating and pre-promotion inspection

The Double 11 promotion has entered a tense countdown state, and both sellers and buyers are full of blood and want to participate in this annual major project. So, for lazada sellers, how to seize the golden period of the first few days of the big promotion and make the most fulfilling preparations for the big promotion. The head of Lazada training at Jiyi Cross-border E-commerce School and gold medal lecturer Yang Li explained the key points of preheating and pre-promotion inspection of Double 11 lazada for sale to sellers.

1. Preheating for big promotion

From November 1 to November 10, it was the warm-up period for Lazada Double 11 promotion, and it has lasted for several days today. During this period, the theme of the seller's work is to optimize store activities through main pictures, related sales, discount tips, monitor voucher collection, SKU purchases, chat issuance voucher, and related event information, feed batches of coupons and event products, estimate sales of event payments and purchases top payments and inventory is checked. These key points of work were explained in detail in the in-depth analysis of Lazada gameplay in the early public class. Sellers who need to review can consult Jiyi course consultants for free to learn videos.

2. Big promotion activities that can be registered during the pre-sale period

Some sellers are slow-heating, but they realize that Double 11 is coming, but it doesn’t matter. The platform has reserved sufficient time for sellers to register for activities. At present, sellers can also sign up for flash sale, voucher campaign, store decoration and PDP banner.

Participating in flash sales can get higher exposure, increase the traffic of the entire store, increase followers, and promote repeated purchases. For new sellers, it is conducive to their rapid growth. Daily exposure of big merchants is a high-quality traffic entrance for big promotions, but sellers need to be willing to take the necessary marketing investment.

For products participating in flash sales activities, it is recommended that products with good flash sales performance, excellent sales records, good reviews, hot-selling products, new products, low-priced traffic, and products with the best inventory of more than 1,000.

Voucher campaign is also an important traffic entrance for Double 11. It mainly prioritizes the coupons and category modules, followed by the purchase page, the details page, the shopping cart, and the payment page, but the competition is relatively high, so the greater the coupon strength of the seller, the easier it will be to display, and the number of coupons needs to be supplemented in time to ensure that the number of coupons is released. For example, if ASC sets a 50% discount and informs the category waiter of voucher ID, you can get the front module of the cross-border activity page to reveal it. If the discount is > 50%, the cross-border activity homepage will be revealed for the second time, and the cross-border part of the platform activity homepage will be revealed. Small discounts have no advantages, large orders and discounts have more advantages and more attractive. Therefore, during the warm-up period, sellers should issue more exclusive fan coupons to attract old fans and cultivate new fans. When laying coupons with different discount strengths, linking them to the corresponding products, it is recommended to set coupon discount strength to 1.5 to 2 times the daily customer unit price.

When setting up discounts, you should pay attention to the voucher settings and discount checks, because the coupon cannot be cancelled after receiving it, so you must not make any mistakes. At the same time, check the collection rate of your own voucher and increase the number of vouchers at appropriate times. When setting large coupons, you should take into account the number of uses. For example, if you publish 60 copies, only 30 may be used.

Check the overall coupon performance in a timely manner, the number of buyers who use coupons to shop, and the revenue performance brought by coupon orders.

3. Pre-promotion store decoration and PDP banner

During the big promotion, the good decoration of the store’s homepage can promote a click-through rate by 18 times, the decoration of PDP Banner can promote a 21 times increase in conversion, and the complete decoration of the store can promote an average customer unit price by 49%, increase traffic jump between the store and PDP, retain customers, brand promotion and determination, and strengthen purchase guidance to increase conversion rate.

When decorating a store, it is intended to guide buyers to click to purchase. Therefore, the categories should be clear, especially for sellers of multiple categories. Set up the store avatar to enhance the store image. If possible, it is best to use the local language or the local main language.

During the Double 11 promotion, the decoration style of the store should be bright and simple tones, and the overall store decoration style is consistent with the atmosphere of the platform promotion.

Single banner usually has a hot core product and then hyperlinks to the product. You can use the officially released art materials and match your own products to highlight the atmosphere of the big promotion.

4. Double 11 preparation list

1. In order to improve search ranking, we must ensure that the categories are correct, the attributes are filled in, the title is optimized, and the Thai keywords are correct.

2. In Flexi combo, the cross-border activity page reveals, increase the average customer price, set all step discounts, and after setting the entire store, set product-level discounts or increase store-level gradient discounts. Traffic styles are matched with profit styles. Make full use of the feed of traffic drainage tools to do a good job in content marketing. It is recommended to 3 items per day during the pre-heating period, push pre-sale and bargaining products, interesting videos, and preview products participating in flash purchases. Send previews of Double 11 events with different contents every day, push exclusive coupons for fans, and push store coupons according to the time when ordering orders in various countries.

3. Set up free shipping, strive to search and cross-border free shipping module to be released. Note that Thailand is a country with strong free shipping mentality, and the GMV of free shipping products accounts for 50% of the gold. During Double 11, the PDP page displays the delivery time will be delayed, so it is strongly recommended that you set free shipping to strengthen conversions. The free shipping threshold for that day is free shipping over 299 or 2 items, so the seller must set it in advance.

4. Make good use of chat, remind sellers to promote big promotions, and push coupons and store activity information to old customers.

5. Details of preparations for the Double 11 warm-up period

Product size should be inches

You must upload videos if you can upload videos. The traffic of the product that uploads the videos will be more than 3 times higher.

Fashion category over 3 years old, maternal and infant category under 3 years old

During this Double 11 event, inventory changes cannot be made on the same day.

After preheating, the main image cannot be changed

Follow up on product data performance in real time

6. Store ratings must be maintained during Double 11

Although Double 11 is a big promotion that makes sellers extremely frozen, every detail cannot be careless, otherwise it will be successful and Double 11, and Double 11 will be defeated. Therefore, the following details must be done well.

1. The product matches the description. The pictures, color difference and service must be consistent.

2. The service attitude must be in place, and the shopping guide ability, ability and speed of handling problems must bring customers a good shopping experience.

3. Logistics must keep up. Make full preparations for stocking and RTS in a timely manner and ship them to the sorting center. If there are large-scale delays and errors, please inform customers in advance and prepare personnel in advance. (This article is finished, the article is original from Jiyi Cross-border E-commerce School)