Pictures and text are essential elements in the details page. Baby pictures are very important, but sellers cannot ignore the copy. If your details page is well written, it can greatly improve the conversion brought by the details page and leave your opponent behind. Let me teach you two principles to write a high-quality detailed page copy!
Principle 1: Pyramid Principle
The so-called pyramid principle is based on a central argument, which is supported by 3-7 arguments, and each argument itself can become an argument, and is supported by 3-7 arguments... Repeat this to form a pyramid structure.
So when creating copywriting for baby details pages, you need to extract the core of baby first. For example, a dress is mainly elegant and slim, and customers can improve and show their own temperament after wearing it. Then we need to analyze the elegance of this skirt in which aspects are highlighted, such as patterns, materials, overall structure, etc.; in terms of slim fit, what kind of design is there to better show the customer's curves and avoid bloating, etc. Then we will break it down, this can better convince buyers and give them a firmer reason to buy.
This aspect is done well. You can refer to some well-known brands such as Apple and Xiaomi to learn.
Principle 2: FAB rule
Simply put, this principle is to tell customers what your baby is, what it can do, and what it can bring to customers. Therefore, this is to start from the buyer's perspective, understand what they want to know about this baby, and find a place to resonate with both parties and trigger their willingness to buy.
For example, a shoe has waterproof and anti-slip properties. It does not require it but it will wet the shoes on rainy days. You don’t need to wear a shoe cover on the shoe coat, which is more convenient. And you don’t have to worry about how to deal with it cleanly when wiping, making it more secure, and you don’t have to worry about it on rainy days!
Therefore, the design of the details page cannot be done casually. You must have a systematic idea, expand from one focus, and give buyers a strong reason, so that they can truly achieve high conversion!
Related reading: 4 typesetting methods for copywriting on baby details page
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