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Do 4 points of optimization and quickly improve Taobao’s new product rankings!

2019-11-07

Many Taobao sellers have this question: I have done a lot of optimization operations, but the baby ranking is still very low and it is difficult to find. Although Taobao has support for new products, if you cannot accurately optimize it, it is still difficult to improve your baby ranking. Regarding Taobao’s new product ranking, you must focus on these 4 points.

Taobao ranking optimization

1) Movement sales rate

Searching for top-ranked babies, almost no store has a poor sales rate. Therefore, for small sellers, don’t just support Taobao for new products. If there are too many new stores and it is difficult to manage, it will greatly affect the store’s sales rate.

Although Taobao is talking about zero sales within 90 days as a bad sale, in fact, we need to deal with unsold babies that have not sold within 30 days. We can delete or re-list the baby. Don’t add too much in terms of inventory. As the sales rate is high, the greater the chance that your baby will rank high.

2) DSR rating

Now the impact of DSR score on stores is getting bigger and bigger. Remember not to let the store’s DSR score be lower than 4.7 points. This will not only make you green, but will also affect Taobao’s support for new products, thereby affecting rankings.

Improving DSR scores is nothing more than clearly optimizing the service, logistics and baby quality based on the actual situation of the store, guiding buyers to evaluate, improve their scores, and improve their rankings.

3) Store level

The store level is a ceiling that can help small sellers avoid direct competition with large sellers and can also restrict free traffic. It doesn’t mean that the higher the store level, the more support you will have. It mainly depends on whether you can perform better than the average level of your store. Sellers should try to increase their sales before launching new products, so that the ranking of new products will be higher.

4) Maintenance of old customers

Old customers are very important especially for small sellers, because their power is much more important than new customers, and they can quickly help the store label it. If old customers maintain well, they can quickly help new products break through zero and accumulate basic sales.

Everyone can maintain old customers through customer service platforms, customer service follow-up visits, package marketing, WeChat push, coupons/red envelopes, etc.

In addition to the above 4 points, there are also factors such as collection and purchase, evaluation, and conversion that are also closely related to the baby ranking. Everyone must optimize it in all aspects to improve the baby ranking faster!

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al-align: inherit;">You're not an actor

Don't design those plots

I don't have any objection, I just want to see how you complete it

You are so sad that you look like an actor without talent

The audience can see it at a glance

--"actor"

Dear, when next year's today

I'll come back when the red maple leaves bloom into a sea again

You must wait for me under the maple tree

--《Yellow Maple Leaf》

Text makes people tired, but dialogue can bring distance and bring into the context of speaking. To use more good copywriting in second-person characters, you must learn to interact with fans and audiences. You can also be cute appropriately~

—Show attitude—

Our love is just now

There are no more left and no more to forget

I should be able to take care of myself

Our distance is just right

If we don't have enough, we can't save it

People who have loved hard should not be considered

--"Just Just Right"

What else do you want me to do

Don't be at my wedding

I got into the car after listening to the song you love

It's worth loving you

I don't want you to behave like that

You can't forget the way I accompany you

Because that was my happiest time

--"What else do you want me"

Even Xue’s sad love songs are filled with Xue Zhiqian’s unique insights on emotions. For example: no longer meeting after breaking up gives the other person a space to live; for example, even if you break up, you don’t regret your deep love at the beginning, etc. The lyrics in Xue's sad love songs are all expressions of his emotional attitude.

Summarize

Although writing lyrics itself cannot be equivalent to copywriting itself, Mei Xiaohua feels that things that touch people's hearts must have commonalities in copywriting, such as beauty, such as emotion; at the same time, as lyrics of commercial words, they have a common communication basis with copywriting. Anyway, if you don't know how to write a copy, why not try to get some inspiration from these lyrics?

As a sing joker, Xue Zhiqian's lyrics are worth reading by every copywriter.



Source: Plum Blossom Today Author: Maggie


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