#Laogao E-commerce Newsletter# [May 26 E-commerce Morning News]

Morning news: Tmall 618: Pre-sale and rush purchases are in advance until 8 pm to cancel the "deposit reduction"; Douyin's local life GMV target has been raised to 50 billion; Vipshop: Since May, the search volume of "lasting base makeup" keywords has increased the highest month-on-month increase; Xiamen Xiangyu Comprehensive Bonded Zone piloted the first cross-border e-commerce goods export; Dunhuang.com has added new intellectual property protection for brands such as Snapperz and WUBBANUB...

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E-commerce newsletter

1. Tmall 618: Pre-sale and rush purchases will be cancelled until 8 pm

On May 25th, Tmall released the gameplay of 618: pre-sales and rush purchases are both advanced to 8 pm, and the cross-store full reduction efforts have been increased to 50 yuan off for every 300 yuan per purchase of 300 yuan. The gameplay of "deposit reduction" is cancelled and changed to "direct price reduction in participation in pre-sales". It is understood that Tmall 618 pre-sale will officially start at 8 pm on May 26. It is worth mentioning that the "Download Discount" discount has been cancelled by Tmall during this year's 618 event, and replaced by a more intuitive price reduction. In addition, pre-sale products will support adding to the shopping cart, and the product deposit will also support bulk payment, making orders more convenient. (E-commerce News)

2. TikTok's local life GMV target has been raised to 50 billion

According to Tech Planet, this year, ByteDance's annual target for local life business will be increased to 50 billion yuan, which is an increase compared with the goal of ensuring 30 billion yuan and striving for 40 billion yuan set at the end of last year. However, considering the impact of the epidemic, this target may be dynamically adjusted. In addition, people close to Bytes revealed that ByteDance is preparing to integrate Douyin's local life business including Beijing and other places to Chengdu. Regarding the above news, the relevant person in charge of Douyin Life Service told Tech Planet: The information is inaccurate and it is not to integrate the Beijing team into Chengdu. (E-commerce News)

3. Vipshop: The search volume of keyword "lasting foundation" has increased the highest month-on-month since May

According to reports on May 25, Vipshop data shows that since May this year, the sales of various beauty and skin care products such as sun protection repair, cleaning and moisturizing, whitening and brightening, makeup isolation, and body care have increased significantly year-on-year. Since May, judging from the search volume ranking on Vipshop’s platform, “High Pinellia’s sun”, “cleaning skin cleansing”, “urgent moisturizing”, “long-lasting sweat prevention”, and “pleasant aroma” have become the five key words for beauty and skin care consumption this summer. Search volume of keywords such as "sweat prevention", "cooling", "repair", and "long-lasting base makeup" soared, with an increase of more than 50% month-on-month, among which "long-lasting base makeup" has the highest increase in search volume. (E-commerce News)

4. Kuaishou e-commerce promotion trust day will start from June 6 to June 8

On May 25, Kuaishou E-commerce announced today that the promotion trust day will be launched soon, with the event from June 6 to June 8, for three consecutive days. The entry threshold for this event requires that the store repeat customer index is higher than the industry average. The trust day activities of this promotion include trust ceremony venue resources, Kuaishou store connections, short video traffic rights, platform promotion trust day, and platform subsidy trust day. There are 11 industry categories in the main venue resource location, and there are 8 anchor seats in each category. Within three days of the event, merchants can submit reports separately or repeatedly. (E-commerce News)

5. The first Taotes "Boss Festival" event ended and distributed over 100 million yuan in red envelopes and subsidies.

According to May 25, in order to meet the daily consumption needs of the sinking market, Taote launched the "Big Family Festival" event on May 14, lasting 10 days. It is understood that during the first Tangjia Festival, Taote distributed red envelopes and subsidies of over 100 million yuan to consumers, focusing on daily necessities such as food, fresh food, grain and oil, and department stores. Among them, the "white card" subsidy has become the focus of Taote's official subsidy. It is worth noting that Taote data shows that in addition to the outstanding performance of daily necessities, the order growth rate of a 40-pound nutritional soil has reached 292%. (E-commerce News)

Internet news

6. As of the end of March, Alibaba Health's online self-operated stores had more than 110 million active consumers.

According to May 25, today, Alibaba Health disclosed the company's financial results for the year ended March 31, 2022. During the reporting period, the overall revenue of the pharmaceutical self-operated business reached RMB 17,911,088,000, an increase of 35.5% year-on-year. As of March 31, 2022, there were more than 110 million active consumers in online self-operated stores. During the same period, the total business revenue of Alibaba Health Pharmaceutical E-commerce Platform reached RMB 1,996,332,000, an increase of 1.6% year-on-year. As of the end of the reporting period, Alibaba Health and Pharmaceutical E-commerce Platform has served more than 26,000 merchants, an increase of 1,000 from half a year ago, and the inventory volume exceeds 44 million SKUs, a rapid increase of 4 million from half a year ago. (E-commerce News)

7. JD Logistics officially launched the Digital Map SaaS Platform "and Map"

According to May 25, JD Logistics recently launched the digital map SaaS service platform - "Yi Map". As a SaaS platform for supply chain full-scene map service that can provide closed-loop verification of products, it provides supply chain companies with digital map services for hundreds of application scenarios such as intelligent site selection, address governance, intelligent order division, intelligent scheduling, path planning, and precise marketing in the supply chain. "Compared with ordinary map services, providing digital map services with closed-loop business scenarios with maps will help enterprises reduce costs and increase efficiency in all links." (E-commerce News)

Cross-border information

8. Amazon will hold a shareholders meeting and face challenges in 14 investor resolutions

Socially conscious investors are examining their employees’ treatment. About 10 shareholder resolutions that Amazon investors will vote on involve workers’ rights and other “social” issues, such as requiring companies to report on workers’ health and safety status, or the treatment of warehouse workers. Others have called for a review of Amazon’s use of plastic or a change in the company’s board nomination process. Amazon officially recommended its investors to vote against all 14 resolutions and said in its power of attorney statement that it has often taken action to address potential problems in the proposal. (E-commerce News)

9. The first cross-border e-commerce goods export pilot in Xiamen Xiangyu Comprehensive Bonded Zone

According to May 25, today, at the cross-border e-commerce customs supervision center of Xiamen Xiangyu Comprehensive Bonded Zone, the first batch of goods will be cleared under the supervision of Xiamen Dongdu Customs, and the freighter will be boarded directly from Xiamen Port to the United States. It is understood that the first batch of goods came from Xiamen Huafan E-Commerce Co., Ltd., which was entrusted by Xiamen Outer Airlines Freight Forwarding Co., Ltd., a subsidiary of Xiamen Port Holding Group, to apply for declaration in an export overseas warehouse model. This batch of goods is mainly printed oil paintings, handicrafts and other products. After customs declaration at the Cross-border E-commerce Supervision Center, it is exported through Xiamen Port, boarded a liner to the Port of Long Beach in the United States, and transported to Amazon warehouses located in the United States. (E-commerce News)

10. Dunhuang.com adds new intellectual property protection for brands such as Snapperz and WUBBANUB

According to May 25, Dunhuang.com issued an announcement today. Recently, the platform has received relevant complaints from relevant brands. Some of the products sold by sellers are involved in infringing on related intellectual property rights of brands such as Snapperz, WUBBANUB, Spinal Tap, Chevrolet, MATCH MADNESS. Dunhuang.com said that the platform will strictly monitor and crack down on intellectual property infringement. If during the monitoring or review process, if there is any infringement problem with the seller's account, the platform will punish it according to the relevant rules of the "Dunhuang.com Seller Violation Management Rules". If the violation is serious, the platform will directly impose a penalty for closing the account. (E-commerce News)