If you are careful, you will find that many industry-leading products have thousands, tens of thousands or even hundreds of thousands of visitors every day recently, and these visitors are visitors from the Taobao homepage.
How can we enter the homepage traffic pool more? Next, the editor will tell you.
The most important and core is the main picture. The creative click rate of the main picture must be twice or more than three times higher than that of peers, the more the better. Arouse curiosity and exaggerate appropriately.
1. The Taobao Express is a very important point, so you must pay more attention to it. Generally, it takes 5-7 days and 1 cycle. Creative titles also need to be combined with interest points. The natural searches we see on our mobile phones are long titles, so we can try to use express trains to make short titles to highlight the baby's interest points.
2. The fifth main picture on the mobile phone is usually placed with white background or clean scene pictures, which will facilitate the revenue traffic pool of Taobao mobile Taobao homepage, so as to obtain more mobile Taobao homepage traffic.
3. Change the first main picture of all the treasures in the store (that is, the main picture of the search display) with psoriasis and change it to a clean main picture. Try not to exceed 20%, as long as possible, and express it through pictures.
4. The direct train plan must be targeted promotion, intelligent delivery, search redirection, Taobao mobile phone, Taobao mobile phone news center. If conditions permit, it is recommended that the premium for selected groups is also opened, and the crowd and targeted are done at the same time, the finer the better. Because this process is constantly screening and targeting your targeted customers. Simply put: let the most accurate people be diverted to the store.
The general idea of obtaining home page traffic is basically as above. Now I get thousands of traffic on the Taobao homepage every day, so this is very cool.
This gameplay has several characteristics:
1. The product advantages are not obvious. So you can only make standard products. Since my friend is in Qingdao, it is relatively easy to obtain some resources for Japanese and Korean cosmetics. Therefore, this choice is also very important to him.
2. Because the product advantages are not obvious, it is necessary to gain competitive advantages through operational advantages. So first, we chose WeChat backend maintenance, which can make the backend profitable even if the Taobao store is not profitable. We have tested multiple such standard stores. Taobao is not profitable, and the profit from the backend alone can also exceed the profit of Taobao stores itself. This is something that 99% of Taobao sellers currently do not pay attention to, and I have always emphasized it.
3. The insights on the express train are very good, especially through the express train to provide more accurate label identification of products. This can to some extent make others unable to see how this is done. Others may get 1,000 pieces through Taobao customers, but they still haven't done so. 500 pieces have high weight and high conversion rate. This is a more accurate understanding of the direct train and Taobao’s thousands of people.
4. Another strength of the standard product is the main picture. Because the standard products are the same, the pictures can reflect the core of differentiation, and the main pictures always surpass the opponents a lot.
5. The test method is bolder. In addition to the starting judgment, then you can invest in advertising and look at the data and hold high. And it is very good not to look at the transactions and collections in the early stage. Simple and operational. If you collect it well, continue to fight hard and you will eventually make a profit.
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