As an e-commerce manager, you should know these 6 things

01

What is a manager

That year, King Wu of Zhou won the world, King Wu of Zhou divided the titles of princes, and Jiang Taigong went to Shandong to establish Qi. Zhou Gong was assigned to Lu State and asked how Jiang Taigong how to govern Qi State. Jiang Taigong said, "I select capable talents to serve as the support of the monarch, and I want to value strategic people." When asked how Duke Zhou governed Lu, Duke Zhou said he should use people with virtuous family to manage the country. Who is right and who is wrong? There is no right or wrong. The Qi State Council was very prosperous, and a minister should soon rebel and change the country's name and surname. Lu Congress is very comfortable but the country will become weaker and weaker. King Wu made a destiny because everything has cause and effect and rules. The quality of a manager determines the development of a company! A good manager must be aware of people and good at using them, good at discovering, discovering, and utilizing their subordinates' skills. If you employ people properly, you will get twice the result with half the effort.

02

What is the difference between a good leader and a bad leader?

A leader from a business background, no matter how strong his business ability is, if he is still the best in his team in his professional field skills after several years of starting a business, he must not be a good leader. Because good leaders make a living by making judgments and setting and management standards. What kind of judgments will lead to what kind of products will lead to what kind of talents will lead to what kind of standards will lead to what kind of talents will lead to. What is a good leader? What is a bad leader? A picture will help you understand!

03

How to manage the e-commerce team well?

How do e-commerce teams employ people, how do they build departments and talent echelons? In fact, the management methods of e-commerce enterprises are different depending on the employment stage. Here they can be divided into 4 different stages and 4 different management methods. If you are in the initial stage, a team size of less than 20 people, don’t worry about such functional departments at this time, what should you do? Capture the backbone. Each department has a backbone you recognize, a very awesome designer, a good store manager, a customer service supervisor, a team leader, a person in charge of product research and development and procurement, a person in charge of warehousing or personnel. Then these people have no department, so don’t talk about departments at the beginning. As long as you ensure that there is a capable leader in every position, there is a backbone, then you can basically liberate most of them and will not be so tired. When you reach the stage between 20 and 50 people, what do you want to do? It is necessary to be departmental. At this time, the work of each position is not undertaken by one person, but by one department, which is done by a small team. Therefore, when the team gradually expands, departmentalization is your only way to go, and functional departments are divided according to their functions. What do you do when your team reaches the stage of 50 or more people? We must be a talent echelon. At this time, you need to have an echelon. If you are just a supervisor leading a group of soldiers, what if the supervisor resigns? Therefore, there must be a talent team. If the supervisor leaves, there will be a specialist to replace him, or a team like the general manager or director, he will still change his team if he leaves anyone. The fourth stage is the maturity stage, which is what the boss focuses on when your team is upgraded to a stage of hundreds of people? Matrix management, focus on project teams, and focus on business units.

04

What goals should the management team achieve

Team goals must be unified and clear. Team management is not a matter for the manager alone, and the goal setting is not a matter for the manager alone, but a consensus must be reached with the team members and a unified goal. That is to say, the team's goals and direction of efforts should be instilled into team members and reached consensus, rather than simply imposing goals and direction of efforts on team members. A clear goal refers to a goal that can be achieved. Because when an enterprise needs to achieve a goal, managers must tell the team: what is the way we achieve this goal. In this way, your team will believe that the goal can be achieved and employees will try their best to achieve this goal.

05

Return to the essence of business in the era of information flow: from technical to management

In the 1.0 era of Taobao, many merchants used the advantages of operational technology to make up for the disadvantages of products and brands. There is a general rule, that is, companies with good products and brands have poor operating levels, and the worse products and brands are, the higher the operating levels. When we reach the Tmall 2.0 era, what is the biggest change? Recommended algorithm. The APPs that everyone often uses today, from Douyin, Kuaishou, Toutiao, Tmall, Taobao, etc., all use recommendation algorithms. That is, recommend products through consumers' shopping behavior and preferences, and determine the allocation of traffic. Since the first half of 2019, many members have reported a problem - traffic has declined, but the sales of leading merchants have not declined. What does this mean? Tmall cut off the garbage traffic that cannot bring you conversion, providing accurate traffic, but the traffic declines but sales will not decline. At this time, the technological revolution really brought about a sales revolution. Therefore, through the upgrading of technology and tools, Tmall 2.0 has brought competition back to the brand level. From individual combat in operation to three-dimensional combat, from promotion and drainage to user precipitation, from selling goods as king in explosive products to brand and operation, from plagiarism and hot products to product research and development and innovation, from paying attention to the number of talents to paying attention to the quality and professionalization of talents, from relying on a few people to building a talent echelon. We need to transform from a store-type organization to a functional organization. We need to emphasize team passion to improve organizational efficiency. When we often improve our small team, the boss can 996 every day and drive employees to work day and night. This is the era of passion, but after more than 100 people in the next year, passion will no longer work. At this time, scientific management is the most useful. How to improve organizational efficiency, human efficiency and various business indicators, and make the company grow and develop healthily is the most fundamental issue in management. How to improve organizational efficiency? In August, the management session of Laogao E-commerce Club was held in Guangzhou. At that time, Mr. Zhan Guang, Dean of Laogao E-commerce Management School, will exclusively bring a big lesson on Tmall 2.0: E-commerce three-dimensional combat and organizational change, allowing e-commerce people to return to the essence of business and complete the transformation from technical assignment to management assignment.

06

How to evaluate e-commerce teams

Common documents for the assessment of 8 major departments of e-commerce teams exclusively produced by Mr. Zhan Guang, Dean of Laogao E-commerce Management School:

Complete form collection method:

 Click to register to apply to join the well-known domestic e-commerce network - Laogao E-commerce Club. Any merchants from all over the country, Tmall merchants, Taobao Crown Store, Jinguan Store, and other e-commerce platform merchants can apply to join!

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