#Laogao E-commerce Newsletter# [May 31 E-commerce Morning News] JD 618 has released tens of billions of coupons throughout the whole process to support the first launch of new brands; Kuaishou released the online "e-commerce school"; Mogujie's net loss in the fourth quarter was 140 million yuan, a year-on-year narrowing; JD Fresh is planning to lay off employees, and 7FRESH is also within the adjustment range; JD 7FRESH Wang Jing: The goal of opening a thousand stores in 5 years can still exist...

E-commerce newsletter
1. JD.com 618 has tens of billions of coupons throughout the whole process to support the first launch of new brand products
Recently, JD.com released the 618 series gameplay. This year, 90% of JD.com 618 will release new products, and 30% of new brands will also receive exclusive support from JD.com. JD.com said that the launch of new products is an important part of JD.com's strategic layout this year, and JD.com has launched a "super new plan" for new products of various brands. (Yibang Power)
2. Kuaishou releases online "E-commerce School"
According to May 30, Kuaishou recently launched the online "E-commerce School" to provide users with basic training in e-commerce capabilities, and recruit lecturers and service providers with training content from the society. Kuaishou users who have enabled e-commerce functions can enter the "E-commerce School" from the backend of Kuaishou Store to learn courses. The scope of the course includes many fields such as short video shooting, account operation, e-commerce rules, live broadcast skills, etc. (Sina Finance)
3. Mogujie's net loss in the fourth quarter was 140 million yuan, narrowing year-on-year
Mogujie released its fourth quarter financial report for the 2019 fiscal year ended March 31, 2019 today. The financial report shows that Mogujie's total commodity transaction volume in the past 12 months ended March 31 was RMB 17.408 billion, a year-on-year increase of 18.7%; the total revenue in the fourth quarter was RMB 217.6 million, a year-on-year increase of 15.9%: the net loss attributable to common shareholders in the fourth quarter was RMB 140.8 million, a narrower than the net loss of RMB 154.7 million in the same period last year. (36Kr)
4. JD.com plans to lay off employees, and 7FRESH is also within the adjustment range
JD Fresh Division is undergoing small-scale personnel adjustments recently, and a new batch of layoffs will be launched after JD’s largest annual promotion node 618. At the same time, 7FRESH has made significant adjustments recently, and employees in multiple positions such as logistics deputy store, operation deputy store, and miscellaneous supervisor will be among the optimized ones. A source said JD.com is in contact with a traditional large supermarket and may sell the 7FRESH project. Relevant staff within JD.com emphasized that 7FRESH is still continuing to promote the store opening plan. (Phoenix Technology)
5. Xiaohong Bookstore Amin: Use sharing to achieve warm digital marketing
On May 30, at the Digital Retail Innovation Forum of the 2019 China E-Commerce Conference, Di Amin, Vice President of Foreign Affairs of Xiaohongshu, delivered a speech entitled "Use Sharing to Realize Warm Digital Marketing". He said that the Internet has no boundaries and no boundaries, and can communicate before and after, and can involve left and right. Currently, Xiaohongshu has 30 million daily active users and 20 million registered users are living in life. The source of its users is mainly everyone's mutual recommendations and interests. The size of this city may be a super city now, with about 30 million in Beijing and Shanghai, and Xiaohongshu now has 250 million users. (Yibang Power Network)
Internet Information
6. Rebate Network June 1st consumption data: High-tech product consumption rises
On May 30, the online shopping guide platform Rebate Network released a report on consumption data related to Children's Day. The data shows that parents born in the 1980s are most willing to spend on their children, accounting for 68.28% of the total consumer count. Peppa Pig-related products increased by 80.57% year-on-year, and consumption of high-tech products increased year by year, up 24.37% year-on-year. (E-commerce News)
7. Alibaba Wu Yaohua talks about the implementation of the path of "promoting agriculture and poverty alleviation"
On May 30, at the "E-Commerce Poverty Alleviation Forum" of the 2019 China E-Commerce Conference, Wu Yaohua, director of Alibaba's Poverty Alleviation Foundation, delivered a speech entitled "Alibaba's "Rural Development and Poverty Alleviation" Road". He said that Alibaba’s e-commerce poverty alleviation has three models: the first is called the new rural poverty alleviation model, the second is called the one county and one product model, and the third is called the live broadcast model. (Sohu.com)
8. JD.com 7FRESH Wang Jing: The goal of opening a thousand stores in 5 years can still exist
On May 30, JD.com's food and fresh food supermarket "Qianxian" opened its first outlet in Fangshan District, Beijing. This is the first store after upgrading and renovation based on the original 7FRESH supermarket. Wang Jing, head of JD.com 7FRESH business, said that the goal of opening a thousand stores in five years can still exist, but the way of opening is different. It is not necessarily the one that 7FRESH can open it itself, but it can also be promoted in the form of cooperation. 7FRESH has now reached cooperation intentions with some companies in the industry in terms of store opening, supply chain, technology, etc. (Tencent.com)
9. Bezos' ex-wife promised to donate half of her property to charity, worth about $18.45 billion
One month after McKenzie officially divorced Bezos, the world's richest man and Amazon founder, announced a "donation vow" and promised to donate more than half of the wealth to charity. If calculated based on $36.9 billion in personal wealth, Mackenzie is equivalent to spending more than $18.45 billion in assets for charity. The "Donation Vow" was initiated by Bill and Melinda Gates and Warren Buffett in 2010, encouraging the world's wealthiest individuals and families to devote most of their wealth to charity during their lifetime or in their will. (Tencent Finance)
Cross-border e-commerce
10. Amazon official response to thousands of small suppliers being cleaned
According to reports on May 30, Amazon will soon stop receiving wholesale orders from a large number of small suppliers in order to focus more on cooperating with large suppliers. Three people familiar with Amazon’s “cleaning” program revealed that in the coming months, batch orders from thousands of small suppliers will dry up.
In response, Amazon officially stated that the above news was not true and stated in a statement, "As part of our normal business process, we will review our relationship with our sales partners separately. Any speculation about large-scale reduction of suppliers is unfounded. We focus on providing suppliers with better choices, value and convenience." (E-commerce News)
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