#Laogao E-commerce Newsletter #May 24 E-commerce Evening News

　　#Laogao E-commerce News# [May 24 E-commerce Evening News Brief] Alibaba launched the home decoration grass planting community to "lie down"; JD.com added a new scenario of using exams instead of punishment involving banned products; Alibaba's blockchain anti-counterfeiting project was completed and officially launched in September; Taobao 618 launched investment promotion: priority is selected for TOP Taobao brand; Tmall 618 important signal: Tens of thousands of brand merchants queue up to register for Juhuasuan's "10 million hot-selling group...

　　E-commerce newsletter

　　1. Alibaba launches home decoration grass planting community "Land"

　　Cool Chuan data shows that Alibaba has launched a new lifestyle app called "Ling Ping". The developer of "Lingping Ping" is "Nanjing Taobao Software Co., Ltd". Taobao University and Taobao Shop are both developed by this developer. Lingping is a home decoration UGC community product, where users can produce and view pictures and texts about home decoration in the community. After searching for "Lying Flat" in Taobao App, you can directly contact its home improvement mini program "Ling Flat" in Taobao App. (Tencent Technology)

　　2. JD.com has added new scenarios of using exams instead of punishments involving banned products.

　　According to the report on May 24, JD.com’s “exam instead of punishment” rules will add four new examinations for violation scenarios, and this revision will officially take effect on May 30, 2019. The announcement shows that this revision mainly talks about improperly publishing product information types with minor inconsistent expressions, categories and product replacement amounts of product releases, pornographic low-speed and aphrodisiac online vulgar products in the prohibited product types, and has added the illegal scenario examination of "exam instead of punishment". In addition to accepting relevant measures including 3-day downgrade of product and removal of illegal products, points deductions can be offset by the examination. (Yibang Power)

　　3. Testing of Alibaba’s blockchain anti-counterfeiting project is completed and officially launched in September

　　Recently, the Alibaba Group Platform Governance Department announced that it will introduce blockchain technology to upgrade the intellectual property protection system. Li Xihan, director of Intellectual Property Protection at Alibaba, said that taking advantage of the openness, transparency, and immutability of blockchain, Alibaba is upgrading its intellectual property certificate filing. In September this year, blockchain technology will be the first to be used in Alibaba's original protection plan and will gradually expand to the field of digital copyright protection such as pictures, audio and video. (Yibang Power)

　　4. Taobao Live adds an all-night deal of 618, which is expected to drive 13 billion transactions

　　According to May 24, in order to give consumers a better experience when watching live broadcasts, Taobao Live 2.0 version was officially launched before Tmall 618. It is understood that the new version has added a vertical screen mode, and has added program trailers, special selling points and other content on the page. In addition, Taobao Live has also opened an all-night program from midnight to 8 am every day, hoping to give more institutions and merchants the opportunity to display on the Taobao Live platform. (E-commerce News)

　　5. Taobao 618 starts investment promotion: Priority to choosing TOP Taobao brand

　　On May 24, Taobao Buy recently released the 2019 618 major promotion investment announcement. It is reported that Taobao rush buying 618 activities are divided into two groups, the first wave is a "good start" and the second wave is a "carnival day". All merchants and products are required to comply with the "Tao rush purchase daily single product investment standards" and the "Tao rush purchase scenario purchase investment standards". Merchants and products involving new products must comply with the "Tao rush purchase new product investment standards".

　　6. Important signal of Tmall 618: Tens of thousands of brand merchants queue up to sign up for Juhuasuan’s “10 million hit group”

　　There is still one week before Tmall 618. In order to compete for the biggest growth opportunity in the first half of the year, brand merchants and industrial belt merchants are all sprinting to speed up. Among the preparations for many merchants, there is a trend that is particularly worthy of attention: the just-launched Juhuasuan "10 million hits" has become the hottest official event of Tmall 618. The average daily number of brand consultations is more than 2,000, and tens of thousands of brand merchants have queued up to register within a week. (Tianxia Online Business)

　　Internet news

　　7. Douyin launches the "DC Plan" and forms the "Love Dou Expert Group"

　　On May 24, Douyin launched the DC (Dou Creator) plan. The plan promotes the output of high-quality commercial creative content by inviting creative industry leaders to form the "Love Dou Expert Group" to jointly select cases representing the high-level creative creative products of Douyin. (E-commerce News)

　　8. Lenovo Yang Yuanqing: Legal measures must be taken for rumor-mongers

　　Yang Yuanqing, Chairman and CEO of Lenovo Group, said, "The rumor-monger has apologized on social media for Lenovo's rumor. However, Lenovo Group cannot just make a statement to purify the network environment, and we must also set an example." Qiao Jian, Lenovo Global Chief Marketing Officer and Senior Vice President of Marketing, also talked about this issue. "We will definitely bring the rumors to justice this year, and we will definitely do this." She said that Lenovo will be a brand new change in both external publicity and team building this year. (Phoenix Technology)

　　9. Lenovo will invest $300 million to build a new factory in Shenzhen

　　Guan Wei, senior vice president of global supply chain at Lenovo Group, said in an interview that he will invest at least US$300 million this year to build a new factory in Shenzhen. The factory mainly targets smart manufacturing products and will provide external services. (36Kr)

　　Cross-border newsletter

　　10. NetEase Koala embraces Johnson and Johnson to increase global brand cooperation layout

　　On May 24, NetEase Koala signed a strategic cooperation agreement with Johnson & Johnson China. After the signing of this strategic contract, consumer brands under Johnson & Johnson China, including Neutrogen, Li Shidelin, Keling, Ob, etc., collectively entered NetEase Koala.

　　NetEase Koala said that it will continue to introduce brands under Johnson & Johnson China in the future, increase its global genuine supply chain layout, and deepen cooperation between the two sides in cross-border e-commerce and general trade imports. (Yibang Power)

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