Six tips for direct promotion to help your Taobao store take off

　　With the advent of the Internet era, the e-commerce industry has shown continuous development, and the number of Taobao and Tmall stores is also continuing to rise. However, with more sellers and no consumer groups, it will make traffic more and more difficult to attract, and store promotion will become more and more difficult to achieve. As a marketing tool for full-time customized payment-based sales by Taobao and Tmall sellers, the express train can achieve accurate product promotion for online stores, which has also become the most effective way to promote the store. However, many people think that it is too difficult to promote the express train well. In fact, there are also skills. Let’s explain the promotion tips in detail later.

　　1. Ideological errors in direct train promotion. Many merchants usually make these two mistakes when they first start to promote direct train. First, I am reluctant to spend money and promote one product at a time, and I will not choose baby to promote it in the early stage. It is difficult to achieve the direct promotion of some babies with no foundation. Second, I feel that the more products I promote, the more traffic there will be. In fact, both are wrong. When you first come into contact with the promotion of the express train, there should not be too many products to promote, but not too few. Two or three are the most appropriate. The so-called one baby cannot drive the store data, and two or more models can drive the whole part and partly drive the whole. When the promotion accumulates a certain amount of traffic, change the product to promote it, or add plans to promote it.

　　2. Product targetedness. As a Taobao seller, it is necessary to learn to distinguish the promising ability of the store’s treasures. The direct train promotion will only achieve good results by promoting it on the basis of data treasures. It is best to have a basic click-through collection and purchase conversion. Not all babies can be promoted. Choose targeted baby promotion to quickly see the effect. First of all, we need to understand which products in the store have high sales weight and wide market audience; secondly, which products can attract users to purchase. By comprehensively determining targeted products, the effect will be better.

　　3. Baby keyword settings

　　When selecting keyword promotion in the plan, select words that accurately match the baby's attributes. When the buyer wants to buy a product, search for accurate keywords on the Taobao homepage to view the baby. But don't use keywords randomly to simply attract traffic. This will lead to inaccurate traffic in the store, which will increase the jump rate. Clicking on inaccurate traffic will also cause deductions, which will not be worth the loss. Therefore, you must pay attention to accurate words when selecting words

　　4. Avoid competition among store products

　　Every Taobao store will have its own main product, that is, it will drive other treasures in the store through main promotional treasures. During the promotion of the express train, try not to compete between products. Repeated vocabulary is prohibited in the plan. For example, if the keyword you choose for the first product is casual and versatile white shoes, then the second product should not show casual and versatile white shoes again, otherwise the keywords will have traffic conflicts and compete with each other. This leads to the traffic of the main push baby being diverted.

　　5. The difference between natural search keywords and direct train keywords

　　Many sellers are puzzled about the difference between keywords and direct train keywords for entering the store naturally. In fact, the difference between the two is because one is to search data into the store naturally. This is to detect the drainage effect of the title and the title.

　　6. Direct bus bid ranking (original author of this article: seller information, please keep it for reprinting)

　　The express train is directly embedded in the natural system. The data of the express train can be directly converted into natural search data. Many buyers want to release it to the home page but are worried that the cost is too high and think that the home page is the best. In fact, this is not the case. For many sellers, they do not actually have the first place in this cost. In comparison, we have to do what we can. Generally, we can only bid to 10-14. Of course, the baby data is good and the conversion is high. You can try to rank high in the top. On the one hand, it ensures conversion and on the other hand, it reduces costs.

　　Summary: The express train is a way to promote the store data so far, but it can quickly drive the promotion of store data. However, opening it still requires a certain foundation for the express train. When selling, in order to improve the promotion effect, it is recommended not to blindly open it. First understand and practice it.