#Laogao E-commerce Newsletter #E-commerce Evening News on April 28

　　#Laogao E-commerce Newsletter# [E-commerce Evening News on April 28] Huiyuan Juice "sells itself" to Tiandi No. 1; Cainiao responded to launching a new brand "Danniao": It is a change in the name of the industry and business; Alibaba's "village broadcast" plan covers 27 provinces; Tmall International: The sales of goods in the "Belt and Road" countries increased by 120% in 2018; Zhou Lingqing, vice president of Nelson China: There are too many promotional festivals, and e-commerce has to rely on big data to make money...

　　E-commerce newsletter

　　1. Huiyuan Juice "sells itself" to Tiandi No. 1 for 3.6 billion

　　On April 28, Huiyuan Juice (01886.HK), which has been suspended for a long time, issued an announcement on the "Insider Information on the Cooperation Framework Agreement" stating that the company signed a cooperation framework agreement with Tiandi No. 1 Beverage Co., Ltd. and Guangzhou Hezhi Investment Management Co., Ltd. to establish a joint venture. Tiandi No. 1 and others hold 60% of the shares and Huiyuan Juice holds 40% of the shares. According to the framework agreement, Tiandi No. 1 and others invested RMB 3.6 billion in cash to potential joint ventures, accounting for 60% of the shares; Huiyuan Juice invested RMB 2.4 billion in asset investment, including the Huiyuan Juice trademark. (Tencent Finance)

　　2. Cainiao responded to launching a new brand "Danniao": It is a change in the name of the industry and business

　　Previously, there was news that Cainiao promoted the new express delivery brand "Danniao". In response, Cainiao responded that "Sesame Open Door" is a localized distribution company invested by Cainiao. It has previously completed a new industrial and commercial change, with the company name changed from "Zhejiang Sesame Open Door Supply Chain Management Co., Ltd." to "Zhejiang Danniao Logistics Technology Co., Ltd.", and its business scope has added new logistics technology and information technology technology technology technology development. Local delivery services have a long history. After this brand update, "Danniao Logistics" will remain differentiated from the express delivery model and continue to focus on regional and localized delivery. (Chuangyebang)

　　3. JD.com announced that personal express delivery has been launched in 50 cities and other cities.

　　On April 28, JD Express announced today that personal delivery has expanded to 50 cities, adding 18 new delivery cities including Hangzhou, Ningbo, Zhongshan, Yantai, and Urumqi. (Tencent First-line)

　　4. Wang Shi, founder of Vanke Group: Innovation comes from rest

　　April 28th news: Wang Shi, founder of Vanke Group, responded to the hot topic "996" at "Rural: New Dimensions of Environmental Protection Entrepreneurship and 2019 YGT Roadshow". He bluntly said that our nation will not rest. Innovation comes from rest. Without rest, it is impossible to innovate. Only rest can ensure a persistent love for life. (E-commerce News)

　　5. Alibaba's "village broadcast" plan covers 27 provinces

　　On April 28, Alibaba's "Village Broadcasting" plan was launched in Dangshan, Anhui Province, explaining live broadcast skills to more than 200 farmers in the first period to help the local area cultivate farmers' anchors. So far, the "village broadcast" plan has covered 27 provinces across the country, and plans to implement poverty alleviation live broadcasts in 100 counties to form a comprehensive agricultural service system. Data shows that in 2018, Alibaba held more than 150,000 live broadcasts of agricultural products, with more than 400 million people watching online, and sales of many live broadcasts exceeded 10 million yuan. (Crowdfunding Home)

　　Internet news

　　6. Zhihu Zhouyuan: Zhihu has grown into a large community, and the next step is to build a characteristic community ecology

　　Zhou Yuan, founder and CEO of Zhihu, said at the Zhihu 2019 New Youth Conference that since its establishment, Zhihu has grown from a small community to a large community. In the future, it will focus on building a community ecosystem with Zhihu characteristics and promote the interaction and improvement of users, content, and businesses. Zhou Yuan disclosed that since this year, Zhihu's user and content scale has maintained rapid growth. As of January this year, Zhihu's number of users exceeded 220 million, accumulating more than 130 million answers. (Tencent Deep Network)

　　7. NetEase Chunfeng announces brand upgrade

　　On April 28, NetEase Chunfeng announced that it will upgrade the brand from the original "NetEase Original Sex Toy Brand" to "NetEase Original Sex Toy Brand; LOGO has also changed, and the font of the English name "TRYFUN" has been adjusted. NetEase Chunfeng said that sex brands are naturally trendy. In the context of restricted promotion of sex toys, we hope to reduce users' shame and break the barriers of circles by creating trendy culture. (Sina Finance)

　　8. Zhou Lingqing, Vice President of Nelson China: Too many promotional festivals, e-commerce has to rely on big data to make money

　　According to the news on April 28, Nelson's latest research data showed that only 24% of promotional activities earned more than expenditure. Nelson's vice president of China Zhou Lingqing said that China's consumer market, consumers, and consumption channels are changing, so we will see that although most categories are constantly increasing promotions, the results are no longer so satisfactory. "For e-commerce platforms, the management of promotion activities should make full use of big data to make the best choices in terms of consumer access and online and offline coordination; for consumers, pricing and promotion are the most direct economic leverage for conversion and purchase." (Economic Observation Network)

　　9. Rookie sets up more than 5,200 pickup points in law

　　Cainiao and AliExpress signed a cooperation agreement with France's Relais Collins. More than 5,200 offline outlets in France will become Cainiao's delivery points, and French consumers can pick up Chinese parcels at the closest offline outlet to their homes. This is the first self-pickup network built by a newbie in Western Europe. (Sohu.com)

　　Cross-border newsletter

　　10. Tmall International: The sales of commodity in countries such as the “Belt and Road” increased by 120% in 2018

　　On April 28, according to the report "Building the 21st Century Digital Silk Road - Practice of Alibaba Economy" released by Alibaba Research Institute, the products of countries along the "Belt and Road" continue to be popular with Chinese consumers, and the total sales of goods from countries along the "Belt and Road" that entered China through Tmall International increased by 120% year-on-year in 2018. (Yibang Power Network)

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