Alibaba's "sales star" helps you operate without taking detours

　　The marketing product express train under Alibaba Mama is undergoing internal testing of the new function of "Sales Star". This is the only non-personalized customized traffic product in Taobao's series of products. It can provide merchants with centralized traffic exposure through designated advertising spaces.

　　It is worth noting that the "Sales Star" function does not adopt Taobao's consistent "Thousand People and Thousand People" model. "Thousand People and Thousand People" is commonly known as personalized customization, which is related to user's love, while "Sales Star" exposes traffic to excellent products. In short, it is to directly filter out "Star" products in a certain product category for users, saving consumers' time to choose.

　　Today I will take you to learn more about "sales stars" together.

　　First of all, we will understand what sales stars are from three aspects ?

　　First: What is a sales star? Sales star is a promotional product that is displayed in a fixed promotion position in order to Taobao.

　　Second: Where do sales stars show? Babies promoted by sales star will be displayed in the first and 11th position in the search results sorted by sales.

　　Third: So how can we promote sales stars? Promoting among sales stars requires meeting certain sales needs.

　　The advertising space occupied by "sales stars" will be the first and eleventh recommended position under the sales category of the search bar, and the bidding method corresponding to specific entries is used to match the advertising. All users who search for the same entries in the Taobao system will see the same merchants in the same position and will not be affected by personalized data. Since this is the first commercialization of this high-quality recommendation position, Alibaba Mom has also set a high bidding threshold.

　　The bidding threshold is simple and crude. Only products with the top 20 sales rankings under the search keywords are qualified to compete for the keywords. That is to say, if your baby is 20 after the sales rankings, you will not be qualified to compete for the position. Merchants with the top ten sales are eligible to bid for the first recommended position, while merchants with the eleventh to twentieth can bid for the eleventh recommended position.

　　The role of sales stars

　　So what are the functions or characteristics of sales stars?

　　Sales celebrity announcement keyword bidding is displayed in a fixed position under the sales sorting search results. It mainly has the advantages of traffic certainty , clear consumer minds and hot boosters .

　　Traffic certainty

　　The keyword traffic under sales ranking is non-personalized Tongtou traffic.

　　That is, all traffic at this location under this keyword will be enjoyed by your baby and has the certainty of traffic.

　　Consumers are clear

　　Compared with comprehensive sorting, consumers who choose sales sorting have more clear consumption sensitive factors in shopping, namely sales. Sales celebrity promotion can help you reach such consumers accurately.

　　Popular booster

　　Based on the traffic characteristics of sales star traffic certainty and consumers' clear minds, it will help babies accumulate more transactions and leverage traffic drainage capabilities in more channels.

　　That is, the better the products sold well and the better the products, and the harder they sell well and the harder they sell poorly and the harder they sell poorly will be more difficult.

　　How to promote sales stars

　　Part 3: How to promote sales stars

　　First: Click to create a new sales star plan

　　Secondly: fill in the basic plan information and add babies

　　Add keywords and set up smart upgrade tools

　　Four steps for default bidding

　　Promotion can be easily completed

　　Merchants can use the keyword addition tool to create a new plan, or add keywords to promotion details. The keyword addition tool will automatically filter keywords that merchants are eligible to place on the sales sorting page. You can select key keywords and set reasonable bids for key management. The system will give bidding suggestions that can be successfully bid based on the merchant's competition in keywords. At the same time, you can also use the intelligent warehouse increase tool to assist us in keyword management. Merchants only need to enable the intelligent production tool and set reasonable bids. The system will help merchants automatically add keywords to obtain traffic at the current bid level, helping merchants save operation and labor costs.

　　In fact, while improving marketing accuracy, the advertising distribution form of "thousands of people" is also facing severe challenges in acquiring new customers and increasing brand awareness and influence. After all, pure personalized distribution limits the coverage of commercial information. Compared with personalized traffic, non-personalized traffic means that merchants can get rid of some restrictions of "thousands of people and faces" and acquire new customers across the entire platform.