#Laogao E-commerce Newsletter #E-commerce Evening News on April 15

　　#Laogao E-commerce News# [E-commerce Evening News on April 15] Tmall released the "2019 Parent-Child Consumption Report" and the annual consumption of post-95 children with children increased by as much as 61%; Tmall's new regulations: merchants will bear four times compensation if they fail to guarantee genuine products; Alibaba's mother's internal test "super recommendation" has officially made efforts to commercialize information flows; JD and Douyin have reached a strategic cooperation, and this year, JD shopping carts are connected to Douyin by 618; Zhang Chaoyang talks about 996: fierce Internet competition in time and investment...

　　E-commerce newsletter

　　1. Tmall released the "2019 Parent-Child Consumption Report" and the annual consumption of post-95 children with children increased by as much as 61%

　　On April 15, Tmall released its first "Chinese Style Kids: 2019 Tmall Parent-Child Consumption Report". The report shows that as post-95s join the fertility army, the investment in novice parents in raising children has increased year by year: in the past three years, the annual compound growth rate of per capita consumption of parents born-95s on Tmall has reached 61%.

　　At the same time, with more intelligent and creative new products being launched one after another, the way the new generation of parents to take care of their children is very different from that of the post-70s and 80s. "Baby-raising artifacts" such as anti-loss ropes, electric rocking chairs, and intelligent companion robots are showing an explosive trend on Tmall. (Laogao e-commerce circle)

　　2. New Tmall regulations: Merchants will bear four times the compensation if they fail to guarantee genuine products

　　According to the report on April 15, since the cooperation period between Tmall platform and China National Insurance Company ended, the statement of the payee in the "Certainty Guarantee Service Standards" will be adjusted. The adjustment of the rules will take effect on April 19, 2019. After the change, the merchant must pay the consumer four times the actual transaction amount of the product as compensation: the obligation of compensation will be borne by the merchant (limited to the available balance of the merchant’s account margin). (E-commerce News)

　　3. In 2019, JD.com will create another JD.com home appliance offline

　　On April 15, at the 2019 strategic meeting of JD Home Appliances, Yan Xiaobing, senior vice president of JD Group, said that in 2019, JD will create another JD home appliance offline, and offline stores will be divided into three types: build a super experience store in first- and second-tier cities, with a store size starting from 50,000 square meters, with experience as the theme; one city and one store in third- and fourth-tier cities; and open a home appliance store in rural markets. (Europe)

　　4. Gome's joint venture orders can be sold in multiple warehouses and needs to be adjusted by merchants.

　　According to the news on April 15, Gome recently announced that the platform has begun to support multiple warehouses to cover logistics configurations in the same area. After placing an order, the joint venture order will be dismantled according to the "delivery warehouse". It is reported that this function solves the problem that joint merchants cannot sell to the same area by multiple warehouses. To achieve joint ventures and multi-warehouse sales, it can expand sales scale and increase sales volume, thereby laying the foundation for connecting with more large and medium-sized merchants. (E-commerce News)

　　5. Alibaba Mama’s internal test “super recommendation”, officially focusing on the commercialization of information flow

　　Alibaba’s mother officially launched the internal testing information flow marketing product “super recommendation” last Friday. The targets of this round of internal testing are mainly some celebrities, anchors and stores that are good at making content. According to people familiar with the matter, Alibaba Mama’s new information flow marketing products integrate the original core recommendation channels of Taobao, and its advertising space covers resources such as you like, Weibo, Taobao payment page, live broadcast square, and good products. (36Kr)

　　Internet news

　　6. Xiaomi India Managing Director: Xiaomi has not been impacted by India's new e-commerce policy

　　On April 15, Xiaomi India Manu Kumar Jain said that the new e-commerce policy implemented by India since February this year has not had any impact on the company. Jaen said that because our phones have not been exclusively sold on any e-commerce platform in the past two years. We sell our phones through Flipkart, Amazon, Xiaomi Mall, 5,000 Xiaomi selected partner stores and large chain stores. (E-commerce News)

　　7. JD.com and Douyin have reached a strategic cooperation, and this year, 618 has achieved JD.com shopping cart access to Douyin

　　According to April 15, it is reported that JD.com and Douyin have reached a strategic cooperation, and this year's 618 Shopping Festival will enable JD.com shopping carts to be connected to Douyin. (Source: Interface)

　　8. Zhang Chaoyang talks about 996: The fierce competition in the Internet requires high time and investment

　　On April 15, Zhang Chaoyang talked about his views on 996 in an interview with the media. He said that the competition on the Internet is particularly fierce, and this responsibility requires high time and investment, and he regards work as a very important part of his own duty. If everyone wants to survive in this world, doing your job well is a professional spirit. (E-commerce News)

　　Cross-border newsletter

　　9. Cainiao’s global supply chain penetrates into 134 ports

　　On April 15, Cainiao announced today that its global supply chain services will directly pick up goods at 134 ports in 33 countries and regions around the world, and will help overseas goods directly to China from the place of origin. At present, more than 400 international brands have used this service, with an average cost saving of 10%, and an average timeliness increase by 5-10 days.

　　It is reported that in the past, overseas merchants had to deliver goods to China's bonded warehouses by themselves. Now, Cainiao has broken through this border, crossed various continents and oceans, and directly arrived at overseas sources of goods. International brands such as Nestlé, ALDI, Metro, Chemist Warehouse, Shiseido have all become the first users of Cainiao's global supply chain. (Europe)

　　10. Amazon raises the price of Prime membership in Japan

　　On April 15, Amazon Japan announced that due to rising costs, the annual fee price of Prime membership for express delivery, streaming and a range of other services will rise by 26% to 4,900 yen, or about 295 yuan. (E-commerce News)

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