E-commerce operations—Big updates and changes in traffic on Taobao homepage

　　Most sellers know that more and more people choose to use Taobao mobile phones and rarely use computers to shop on Taobao. Moreover, with Taobao's faces, personalization is becoming more and more important, so Taobao homepage can be regarded as a must-fight for Taobao sellers. Doing a good Taobao homepage can not only increase traffic, but also improve the conversion rate. The changes in traffic on Taobao’s homepage have always been something that merchants are more concerned about. Let’s learn about it next!

　　TaoTao Home Page Principles

　　The Taobao homepage has been adjusted and revised many times last year. I believe everyone has also discovered some problems with the Taobao homepage. The most prominent one is that the traffic is very high, but the conversion is often not very good. Taobao homepage is basically one of the high-traffic channels on the Taobao platform, and can be regarded as one of the channels with less competition.

　　1. New adjustments and changes in recent times - The weight of traffic on Taobao’s homepage is usually a change node in three days and a real-time traffic display of two hours. In the past, everyone liked to use the effect comparison picture before and after use as the main picture to highlight the product's effects. However, now Taobao has a suppressive attitude towards such main pictures. You may also like it. There is a black and white list system. The main pictures of the main pictures of the function category have the tendency and suspicion of false propaganda, so the traffic can be obtained is relatively small or almost no traffic. By the way, I would like to remind all e-commerce friends that it is prohibited to make up for pitfalls on Taobao homepage, and you can cherish them.

　　In addition, there are countless merchants with text on the main image. Compared with psoriasis, it is difficult to enter the pool; some merchants also have dark background colors, which will be reduced by the system, making it difficult to obtain homepage traffic. Therefore, it is also required that the main picture must be a single product picture with white background, such as model pictures, brand logos, clothes hangers, etc., and the white background picture on the PC side needs to be placed in the fifth picture.