#Laogao E-commerce Newsletter#[E-commerce Evening News on April 1]

      #Laogao E-commerce News# [E-commerce Evening News on April 1] Evening News : The total number of visits to the top 20 e-commerce websites in Russia in February: WB accounts for 22.02%; Apple CEO Cook: The target of 2 gigaway clean energy has been achieved in China; TikTok Security Report: More than 17 million illegal accounts were punished in 2020.

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E-commerce newsletter

1. Recruiting consumer experience consultants for Taobao special price version is preferred

      According to the report on April 1, Taobao released a recruitment information yesterday, with the position of "Taobao Special Price Edition Consumer Experience Consultant", giving generous benefits of 30-35K monthly salary and 16 salary. Job details show that the applicant should be over 35 years old, have rich life experience, understand life, and be careful in calculating. In addition, candidates with limited education in junior high school and below are best to have 5,000 WeChat friends, live in cities below 3 for a long time, and understand the supply needs of the village fields. The person in charge of Taobao Special Price Edition said that for a long time, the real demand in the sinking market has been ignored by Internet e-commerce, resulting in a mismatch between supply and demand. Taobao Special Edition hopes to serve people who have been less followed before and continue to improve their consumption experience. (E-commerce News)

2. Yunda: The courier collection point needs to take pictures of human faces to prevent them from being deceived.

      According to April 1, recently, netizens from Chengdu Hi-Tech Zone, Qingyang District and Xindu District reported that they were asked to take photos of their faces when picking up items at multiple offline express delivery points. In response, some users support it saying that the package is not easy to be false, while some users expressed concerns that they would disclose their personal privacy. Yunda responded to the matter that the self-service pickup equipment is mainly when the user mistakenly thinks that the package has been falsely claimed the outlet, the outlet can submit the customer's certificate of the collection, including face photos, etc. to appeal, and the corresponding fine can be cancelled after verification by the headquarters. Yunda said that facial photos will not be stored in the headquarters system and are generally only stored for about half a month. (E-commerce News)

3. TikTok Security Report: Exceeding 17 million illegal accounts in 2020

      According to the news on April 1, the "2020 Douyin Security Annual Report" released by the Douyin Security Center shows that in 2020, the Douyin Security Center carried out security governance work such as cracking down on online fraud, cleaning up pornographic and vulgar content, fighting against black and gray online, and protecting minors. It punished 17.171 million illegal accounts throughout the year, intercepted more than 264 million illegal video content in advance, and blocked 974,000 suspected fraud accounts. The report also shows that in 2020, the Douyin Security Center actively cooperated with the public security department to crack down on 54 gangs of black industry and fraud, and arrested 504 suspects. (E-commerce News)

4. Suning Retail Cloud announces its second quarter goal for 2021: It will open 900 new stores

      According to April 1, Suning Retail Cloud announced its target for the second quarter of 2021 today: it will open 900 new stores, with a total of 1,500 stores in the first half of the year. Suning said it is expected to launch the 9,000th retail cloud store in the country in May this year. Recently, Suning Retail Cloud announced that the goal of expanding 600 stores in the first quarter of this year has been achieved. It is reported that in 2020, the retail cloud platform has reached 8,000 stores and a GMV of 20 billion. The offline franchise platform has cultivated business models such as electrical appliance stores and home furnishing stores. Online, it mainly uses the "scene social + social + live broadcast" method to increase store traffic. (Beijing News)

5. Ministry of Industry and Information Technology: As of the end of February, the number of downloads of e-commerce APPs reached 103.2 billion times

      According to the news on April 1, the Ministry of Industry and Information Technology disclosed that as of the end of February 2021, the number of APPs monitored in my country's domestic market was 3.28 million, an increase of 40,000 from January, which is the first rebound since the eight consecutive months of decline. Among them, the number of e-commerce and life service APPs reached 324,000 and 295,000 respectively, ranking third and fourth in the scale of mobile applications, accounting for 9.8% and 9% of all APPs respectively. As of the end of February, the total number of third-party application stores on-shelf applications in my country reached 173.88 billion times. In the download ranking, life services and e-commerce ranked fifth and eighth with 156.1 billion and 103.2 billion. (Titanium Media)

Internet news

6. Xiaohongshu launches special governance activities to crack down on wealth display and ban 2,371 accounts

      According to April 1, Xiaohongshu announced the results of a special governance to crack down on wealth display yesterday. The platform banned and banned a group of accounts and notes suspected of deliberately showing off wealth and malicious hype. This time, a total of 2,371 accounts were banned. It is reported that in the process of special governance, "whether it is useful to others" will be an important criterion for the platform to determine the behavior of "showing off wealth", and fiction and fabrication of consumption power far exceeding ordinary people will also become the key targets of platform governance. The person in charge of Xiaohongshu's ecological security said that cracking down on showing off wealth has entered the normalized governance process of Xiaohongshu. The platform will continue to conduct comprehensive review and clean up content on publishing unhealthy lifestyles such as deliberate showing off wealth, luxury and waste, and severely punish the accounts involved. (E-commerce News)

7. Meituan's growth rate expanded to 5.43%, with a market value of HK$1.85 trillion

      According to news on April 1, as of press time, Meituan rose by 5.43%, at HK$314.4, with a market value of HK$1.85 trillion. Recently, Meituan released its Q4 and full-year results in 2020. The company's main business maintained steady growth in 2020, with annual revenue of 114.8 billion yuan, a record high. As of December 31, 2020, the number of active merchants and annual transaction users on the Meituan platform increased to 6.8 million and 510 million, respectively, with an annual profit of 4.3 billion yuan. (E-commerce News)

8. Apple CEO Cook: 2 Gigaway clean energy target has been achieved in China

      April 1 news, Apple CEO Cook posted on his personal Weibo, saying, "We are committed to protecting the earth and promoting the transformation of the green economy. To this end, we have accelerated our efforts to promote renewable energy. In China, we have reached and exceeded our 2 GW clean energy production target, which is equivalent to about 1 million cars being shut down for one year. We will continue this emergency work to protect our shared resources." (E-commerce News)

Cross-border newsletter

9. The total number of visits to the top 20 e-commerce websites in Russia in February: WB accounts for 22.02%

      According to data from the Internet marketing service company Semrush, Russia's largest e-commerce platform Wildberries (hereinafter referred to as WB), in February 2021, accounted for 22.02% of the total monthly visits to the top 20 e-commerce websites in Russia. Data shows that WB visits exploded basically in November and December each year, mainly due to the boost of promotional activities such as Double 11 and Black Friday. It is reported that WB was established in 2004 and its turnover reached 437.2 billion rubles (about 38.4 billion yuan) last year. In addition, data from the Association of Russian E-Commerce Companies (AKIT) shows that the total amount of Russians consumed orders in Russian online stores in 2020 reached 2.781 trillion rubles.

10. DHL Express: Global B2B e-commerce transaction volume is expected to reach US$20.9 trillion by 2027

      April 1 news, DHL Express recently released a white paper in Germany called "B2B E-commerce Guide: Tradition has passed, digitalization has come", predicting that the B2B e-commerce market will usher in strong growth in the next few years, and Chinese operators are expected to better welcome the trend of industrial change under the promotion of policies. The report shows that by 2025, 80% of sales interactions between suppliers and buyers in the B2B sector will be conducted in digital channels. By 2027, global B2B e-commerce transaction volume is expected to reach US$20.9 trillion. It is understood that in 2020, the volume of B2C e-commerce goods in DHL express network increased by about 40% compared with 2019. (Source: Economic Reference News)